The Media Spikes celebrate the context of creativity. Entries will need to demonstrate an inspiring and innovative implementation of ideas. That is, work which is enhanced and amplified by a game-changing channel strategy.
A number of criteria will be considered during judging and weighted as follows: 30% insight and idea, 20% strategy and targeting; 20% execution; 30% impact and results.
The same piece of work can be entered up to three times into Media. However, the same piece of work may only be entered once in ‘A. Sectors’.