Speakers

Amir Mireskandari

Co-Founder & CEO Method + Motion Pte ltd 

Creative growth and transformation leader with more than 20 years of international experience helping the world’s leading brands and agencies and rethink how marketing drives value. Working across B2B, B2C and D2C sectors in more than 30 markets, Amir has built his career at the intersection of creativity, emerging technology and commercial strategy, creating new growth opportunities through strategic partnerships that bridge the gap between vision and execution while solving complex business and customer challenges. Throughout his career, Amir has designed and scaled countless connected operating models that combine exceptional talent, intelligent workflows, emerging technology and strategic partnerships into agile, high-performing creative marketing organisations. From establishing in-house creative agencies for brands in APAC, to building global centres of excellence and AI-native creative operations across APAC, EMEA and LATAM, his work has focused on helping marketers create better work, faster, more consistently and at greater scale. 

Amy Tsai

Consultant, Specialised Product Delivery Mastercard

Amy Tsai is a Mastercard Consultant, Cannes Lions 30U30 Brand Marketing Scholar, and founder of Falabidbog, a creative playground for multidisciplinary ideas and consultancy. Her experience spans marketing, communications, and training across Hong Kong, Shanghai, and Taipei, blending strategic product delivery, creative storytelling, and social impact. She holds a B.A. in Visual Arts and Sociology from Columbia University. 

Asheen Naidu

Group ECD Leo 

Having worked in the industry for over 28 years across South Africa, New York, Australia and Singapore, Ash is a multi-awarding winning Group Executive Creative Director, now helping Leo Singapore reach new creative heights. Ranked the 10th most awarded Executive Creative Director in the World in 2019, he’s been fortunate to win Grand Prix’s at Cannes, One Show, Clios, NY Festivals, LIA, Spikes Asia and ADFEST, as well as several D&AD Pencils, including the coveted Black Pencil. As much as the awards are appreciated, it’s connecting people with brands that really excites him.
 

Brent Smart

Former CMO Telstra Australia

Brent Smart is one of the world’s most accomplished marketing leaders, known for transforming large, complex brands through creative excellence. As CMO of Telstra, he led a creative renaissance that made Telstra a top 10 strongest brand in Australia and the fourth strongest telco brand globally, earning 120+ major creative awards, including a Cannes Lions Grand Prix. Previously, as CMO of IAG, he transformed NRMA Insurance from Australia’s 36th strongest brand to its 5th, creating over $400m in brand value and winning the Grand Effie. He is one of very few CMOs to have won both a Cannes Lions Grand Prix and a Grand Effie. 

Chris Burggraeve

Founder Vicomte LLC

Chris Burggraeve is an award winning brand builder. After a 23 year blue chip CPG corporate career (P&G, The Coca-Cola Company, and first ever Global CMO AB InBev), he helps B2C/B2B C-Suite and Boards to (re)create Brands with sustainable pricing power via Vicomte, his NYC based marketing strategy advisory (since 2013). Chris is a board member of public/private B2C/B2B companies in US/EU, adjunct faculty at NYU Stern, tech entrepreneur/investor, and a limited partner in multiple VCs. 

He became one of the world’s few top experts in closing what academia calls the stubborn “Managerial Marketing-Finance Gap”. To make Wall Street speak better Main Street, and vice versa. Building on his continued in-market experience and many workshops, he authored 5 very practical books/guides to help close the gap. From “Marketing IS Finance IS Business” (2018), to the most recent “The Ultimate CEO Guide to Create Marketing Miracle$” (2026). He also created Alpha M, the world’s first trademark protected marketing excellence rating model, nicknamed “Moody’s for Marketers”. 

Deepak Chandran

Head of Marketing Effectiveness Practice- APAC Consumer & Marketing Insights(CMI) Google

Deepak Chandran is the Head of the Marketing Effectiveness Practice (APAC CMI) at Google, operating at the intersection of consumer behavior, technology, marketing science, and commercial impact. With over two decades of leadership spanning global powerhouses like Google, Mondelez, and Johnson & Johnson, he is a leading voice in modern marketing—championing how senior leaders can harness advanced analytics to amplify, rather than overshadow, genuine human insight.At Google, he founded the APAC Marketing ROI (mROI) Consulting practice and authored foundational frameworks uniting creative brand building & performance marketing with carefully orchestrated measurement. Having lived and worked across Singapore, India, Indonesia, and Malaysia in global and regional roles, he combines cutting-edge tech expertise with lived, commercial reality to guide CMOs in building effective, future-proof marketing organizations.

Dhiren Vasanth Amin

Chief Customer Officer Income Insurance Limited

Seasoned marketer with 20 years of marketing and more than a decade of product development and senior management experience.

• CXO level roles for more than 8 years.
• Chief Marketing Officer/Chief Customer Officer, across
• Personal Care, Food and Financial services
• 12 countries and living in 4 of them in the last decade.
• Teams of more than 50 to 100+ marketing and product development professionals.

Ed Cheong

Head of Creative & Strategy at Squad XI Maker Lab

Ed is the Head of Creative & Strategy at Squad XI - KFC’s in-house agency powered by Maker Lab. Prior to that, he was the Executive Creative Director of R/GA and IRIS. With regards to Lions Asia, he has picked up spikey metals along the way on behalf of Samsung, Warner Music, Guinness and SOSD. He has also played jury for Webby, Spikes Asia, Adfest, One Screen Film Festival, Citra Pariwara, ECI Awards, APAC Effies. A speaker at Gif Fest, Singapore Design Festival, and Nas Summit.

Fernando Machado

Chief Brand Officer Chipotle (Virtual)

Fernando Machado is one of the most awarded marketers in Cannes Lions history and a global leader known for turning creativity into a competitive advantage. He just joined Chipotle as Chief Brand Officer and he also serves as an Operating Partner at Garnett Station Partners, a $5B private equity firm, where he drives growth through brand, culture, and marketing. 

Fernando is the former Dean of the Cannes Lions Brand Marketer Academy and the co-founder and program director of the LIONS Growth MBA. Previously, Fernando was CMO of Activision Blizzard, leading marketing for iconic franchises such as Call of Duty, World of Warcraft, and Diablo, and spent seven years at Restaurant Brands International elevating Burger King, Popeyes, and Tim Hortons. He began his career at Unilever, where he led Dove’s “Real Beauty Sketches.” 

Jaslyn Lam

Marketing & Food Innovation Director KFC Singapore

Jaslyn Lam, Director of Marketing and Food Innovation at KFC Singapore, where she leads the brand’s growth and transformation agenda across brand, innovation, customer experience, digital and partnerships. With over 20 years of experience across global, regional and local markets, Jaslyn has built her career around turning consumer insights into impactful brand strategies that drive both cultural relevance and business growth. She has worked across leading brands including P&G, Audi, VISA, Standard Chartered, OCBC, Qatar Airways, Cathay Pacific, Pernod Ricard and KFC, and has led numerous award-winning campaigns.

Jeremy Lee

Head of Middle East & South Asia POPMART

Jeremy Lee leads Pop Mart's commercial expansion across the Middle East and South Asia, bringing with him the experience of having built Pop Mart's presence from zero across Southeast Asia — a network that now spans over 40 stores in 6 countries. He is now applying his experience to a new region, establishing the collectibles category as a serious commercial force in markets where it barely existed. Jeremy's career spans both healthcare and consumer products, including commercial roles at the LEGO Group, Johnson & Johnson and Nestle, giving him a cross-industry view of how global brands build local relevance at scale. His work sits at the intersection of market-entry operations and cultural translation, understanding what turns passive consumers into active, obsessive fans, and what it takes to build that obsession from zero across radically different markets and cultures. 

Lex Bradshaw-Zanger

Chief Marketing & Digital Officer L’Oréal South Asia Pacific, Middle East & North Africa Region

Lex’s career has spanned the growth of the web from the 56k modem to 5G, mobile, and has covered North America, Europe, the Middle East and Asia Pacific. 

Lex is the Chief Marketing & Digital Officer for L’Oréal South Asia Pacific, Middle East & North Africa Region (SAPMENA). Prior to this role, Lex was the CMO for the UK & Ireland, held roles in the Western Europe Zone and was Chief Digital Officer for the L’Oréal Middle East and Africa Region. 

The CDMO team in the SAPMENA region has a broad reach covering deep expertise in media, data and technology as well as consumer and market intelligence – and the key responsibility today of accelerating the transformation of the eCommerce business and continuing to remain the leaders in marketing innovation. 

Prior to L’Oréal, Lex was with McDonald’s and Facebook. He is a recovered ad-man having spent over 10 years in the agency world, with both WPP and Publicis – his last role was Regional Director for Digital Strategy & Innovation for Leo Burnett MENA. 

Alongside his day job, Lex is a board member of the World Federation of Advertisers in Asia, Mobile Marketing Association for APAC and the Oxford Saïd Future of Marketing Initiative, a Fellow of The Marketing Academy and The Chartered Institute of Marketing; he is also committed to giving back and using his skills for good; as an adviser to multiple start-ups, and part of The School of Marketing mentoring programme. 

Father of 3 girls, he is a #DigitalNative, Global #geek, and a #Parisian. He balances time between work, the web and family – almost always on his phone. 

Marcus Chew

Managing Director, Group Retail Marketing UOB Limited

Marcus Chew is Managing Director, Group Retail Banking Marketing at UOB, with over two decades of experience leading brand growth, customer transformation and digital innovation across Asia. Prior to joining UOB in 2026, he was Group Chief Marketing Officer at Lazada and Daraz, overseeing marketing strategy across 11 markets in Southeast and South Asia. He previously held senior leadership roles at NTUC Income, adidas, Sime Darby and Unilever. Throughout his career, Marcus has built and led integrated teams across brand, media, creative, digital, product and data, with a strong focus on connecting customer experience, technology and commercial strategy to drive sustainable business growth. He is also a Fellow of NTU's Nanyang Centre for Marketing and Technology.

Dr Marcus Collins

Professor and Author University of Michigan 

Dr Marcus Collins is a Professor at the Ross School of Business, University of Michigan, an award-winning marketer and the best-selling author of the book For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be. He studies culture and its influence and impact on human behaviour. Collins has been awarded the Thinkers50 Radar Award for the idea most likely to shape the future of business management and continues to be a sought-after voice for all things culture. 

Nadiya Omar

Growth & Marketing Director Maker Lab

Nadiya Omar is Growth & Marketing Lead at Maker Lab, where she helps marketing leaders across Asia redesign how their teams work with (and without) AI. With almost 20 years across agency and client-side roles in the UK, Indonesia and Singapore, she champions a simple belief: the people behind the work matter as much as the work.

Natasha Lim

Manager, Global Campaigns and Markets Marketing Group

Hi, I'm Natasha! I began my career in the high-velocity world of e-commerce at Shopee, before making the leap into destination-building. For the past three years, I've been with the Singapore Tourism Board, where I serve as a guardian of Singapore's destination brand and our beloved brand character, Merli. Working with Merli has given me a deep appreciation for the power of brand characters — and how strategic IP development and compelling storytelling can transform a character into a source of genuine, global joy. I'm passionate about bridging that emotional connection through entertainment, tourism, and content partnerships that bring both Singapore and Merli to audiences around the world.

Nikita Mishra

Editor Campaign Asia-Pacific, Haymarket Media Ltd  

Nikita Mishra is the Editor of Campaign Asia-Pacific, leading its editorial strategy and coverage of advertising, media and marketing across the region. She has more than 15 years’ experience across broadcast, digital and print journalism, including at CNN-IBN, CNN’s erstwhile partner in India, and The Quint, where she was part of the founding editorial team and launched its health and medical vertical. She now shapes Campaign’s APAC editorial strategy. 

Peter Khoury

Regional CCO Omnicom Advertising Asia CCO TBWA\Singapore

Peter is currently the regional CCO of OA (OMNICOM ADVERTISING) Asia & CCO of TBWA\Singapore. Peter joined TBWA\Hunt Lascaris in 2000, launching the global campaign for the BMW 6 Series. In 2004, he worked with TBWA\Chiat\Day Los Angeles to create the Pedigree Worldwide “Dogs Rule/We’re for Dogs” campaign. By 2007, Peter was instrumental in founding Metropolitan Republic, whereas ECD, he led the 2010 FIFA World Cup “Ayoba” campaign for MTN, helping reposition MTN Business across 18 African markets. In 2014, he re-joined TBWA\Hunt Lascaris as CCO, with the intention of taking South Africa’s most iconic agency to new heights. Under his leadership, the agency was named South Africa’s Best Individual Agency in 2015, and from 2018 to 2021. In 2020, it was the Cannes Lions Regional Agency of the Decade Runner-up for Africa & the Middle East. Peter sat on the executive committee of the Creative Circle, a leading industry body for advertising creativity in South Africa. He also sat on the Loeries Committee, the leading African and Middle Eastern advertising award show, the Facebook EMEA Creative Council, and the advisory board for Growth Ten – Richfield and AAA School of Advertising. He was voted Creative Circle Chairperson from 2018-2020, where he modernized the organization. He was named Industry Leader of the Year by Financial Mail in 2020 and recognised as South Africa’s Most Admired Creative Leader from 2020-2022 by Marklives. In 2022, Peter was appointed CCO of adidas worldwide at TBWA\Neboko in Amsterdam, where he successfully launched their new brand platform ‘You Got This.’ In 2024, he was redeployed to TBWA\Asia and Singapore to enhance the region’s creative output and nurture talent. That same year, he served as interim CCO of Hilton North America/Global at TBWA\Chiat\Day NYC, leading the brand’s refresh with the ‘For the Stay’ platform. In 2025, Peter led TBWA\Asia to the No 1 ranked regional creative agency in APAC in the Campaign Asia rankings and led his Singapore team to deliver The Most Watched Instagram Reel of all time across the world (2.4 billion) for Hilton Hotels x Deepika Padukone. In 2026, Peter was appointed CCO of OA (Omnicom Advertising) Asia to curate and facilitate creative excellence across all key Asian Markets. Peter has produced world class work throughout his career, accumulating 500+ awards, including the Cannes Lions, D&AD, One Show, Clios, Webby’s, Effies, LIA, Spikes and Loeries. His work is featured in the Cannes Lions Game Changers: The Evolution of Advertising, Fast Company’s world’s most innovative ideas, The Good Report, and multiple times in the Gunn/Warc Report. He led his team to Agency of the Year at the 2020 Purpose Awards for EMEA and has served on numerous juries, including the Cannes Lions, One Show, D&AD, Dubai Lynx, LIA, Loeries, Effies, AICP and Ciclope Africa. Beyond Advertising, Peter launched clothing/lifestyle brand, Zero One One and has also dabbled in the movie business as a creative and marketing consultant.

Rahat Kapur

Co-founder & Editorial Director, Beyond the Boardroom

Rahat Kapur is the Co-Founder and Editorial Director of Beyond the Boardroom, a platform exploring the intersection of business and culture across Asia. Her career spans strategy, media and editorial leadership, with previous roles at Accenture and EY, as well as Editor-in-Chief of Esquire Singapore and most recently, Managing Editor of Campaign Asia.

Foo Siew Ting

TRANSFORMATION GROWTH LEADER AND AMAZON #1 BEST-SELLING AUTHOR OF “BUILDING BRANDS WITH SOUL” • SIX-TIME CAMPAIGN ASIA “MOST PURPOSEFUL CMO” •GLOBAL TOP 3 INCLUSIVE CMO (Programme Director)

With a 25-year global career spanning senior leadership roles at HP, Unilever, Mars, Diageo, and Fonterra, Siew Ting is a six-time Campaign Asia Most Influential and Purposeful CMO (2018-2024). She scales P&L performance and teams across Asia and globally, blending marketing excellence with operational discipline and human-centric leadership.

As CMO for HP Asia-Pacific, she repositioned HP from a PC-maker to a brand that unleashes human potential – delivering US $2 billion in incremental revenue and propelling HP Gaming from #9 to #1 in North Asia in 18 months.

Today, as CEO of Soul for profit advisory, Siew Ting advises boards and C-suites on uniting technology, purpose, and human insight to drive sustainable growth. An Asian thought leader fluent in four Asian languages, she has contributed to The Drum, Adweek, Bloomberg TV China, WARC, and BBC Asia. As a mother of a 13-year-old daughter, she mentors the next generation of female and marketing leaders across Asia.

Shazan Zahir

Head of Beauty and Wellbeing Unilever International 

A marketer that thrives on creating what doesn’t yet exist, whether that means entering new categories, scaling emerging businesses, or redefining how brands connect with culture. From building Vaseline Lip Care into a strategic growth platform to leading standout campaigns such as Vaseline Nigerian Prince, he is passionate about challenging conventions and unlocking new sources of growth. He is inspired by the intersection of innovation, creativity, and commerce, and believes the most impactful work comes from turning bold ideas into meaningful business results. 

Shufen Goh

President, APAC mediasense 

Shufen Goh is President, APAC at mediasense. Based in Singapore, she brings more than two decades of experience helping brands increase the effectiveness and efficiency of their marketing through the optimization of agency partnerships, creative and media investment, and performance measurement. Before her current role, Shufen was Co-founder and Principal at R3, a global independent marketing consultancy which was acquired by mediasense in 2024. Companies she has worked with include Coca-Cola, P&G, L’Oréal, Unilever, and Mastercard. As part of Shufen’s commitment to grow the positive impact of marketing in Asia Pacific, Shufen has been elected multiple times since 2010 to lead industry association IAS (Institute of Advertising) which has since merged with the local 4As into the Association of Advertising Marketing Singapore (AAMS). She serves on the board of Singapore Turf Club and Kallang Alive Sport Management, is a mentor to European startups venturing into Southeast Asia, and a champion of local arts through directorship at the theatre company WILD RICE Singapore. Shufen is the co-author of three books on marketing leadership and digital transformation. She is a passionate champion of women, and founder of Women of the World (WoW), an initiative to connect and elevate women in the marketing industry. 

Simone Heng

Award-winning Author and Global Keynote Speaker Simone Heng Speaking Pte Ltd

Simone Heng is a human connection specialist, international keynote speaker, and award-winning author. With a background in global media and communication, she has spoken at TEDx, Harvard University and worked with organizations across the world to help leaders and teams foster authentic relationships. Simone's expertise is rooted in her multicultural upbringing and years of experience in broadcasting, making her a sought-after voice on the power of human connection in leadership and business. She is the author of "Let's Talk About Loneliness." 

Subba

Founder BeingSattvaa

Subba is a breathwork and mindfulness teacher, and retreat facilitator, who spent the first chapter of his career where many of his audience sit today — at the senior levels of global business. An engineer and business graduate from the top schools in Asia, he spent twenty-five years as a senior leader in banking and financial services — living and working across multiple countries in South and South-East Asia, and engaging with markets and colleagues around the world. He came to know not only the weight of consequential decisions and the relentless pace of international business, but also the quiet cost it can exact on the body, the mind, and the spirit. Alongside that global career ran a quieter pursuit. A meditation practice he began in 2004 gradually became the truer thread of his life — until he chose, deliberately, to step away from the corporate world and devote himself to helping others live with greater balance of body, focus of mind, and intentional presence. Today Subba is the co-founder of BeingSattvaa, an award-winning wellness retreat in Ubud, Bali, and the founder of the Being Me series of programs in breathwork, mindfulness, and self-discovery. He has guided thousands of people across the world — among them senior leaders and entrepreneurs from many countries and cultures — blending the timeless wisdom of the East with the practical demands of a modern, high-performing life. What sets Subba apart is his practicality. Where much of the wellness world asks for retreats, hours of practice, or a withdrawal from the demands of life, Subba teaches the opposite — how to integrate simple, powerful practices into the rhythm of a full and demanding life. Each of his breathwork and mindfulness practices takes moments to practise, yet compounds, over time, into lasting balance of body, focus of mind, and ease of heart. His sessions are experiential, practical, and refreshingly fun — designed to be felt and enjoyed, not merely understood. As he often puts it — the leader you are looking for is already within you. Subba is currently writing his first book, Search No More — A Journey to the Teacher Within. 

Sunny Park

Founding Principal KOhesion 

Sunny Park is a marketing leader and researcher of organizational performance whose work examines the systems that underpin Korea's global cultural ascendancy. Over a career spanning more than two decades in Asia-Pacific, he served most recently as Asia Region CMO of HP, preceded by twelve years at Diageo as Marketing Director across Japan, Taiwan, and Korea, and earlier appointments in corporate strategy and brand management at Philip Morris, Renault, and Hyundai. As Founding Principal of KOhesion, Sunny has developed a framework for high-performing teams grounded in comparative case research on the institutions behind the Korean Wave – the talent-development systems of K-pop, K-drama, and eSports, and category-defining enterprises including Samyang Foods, Gentle Monster, Olive Young, and Kolmar Korea. His analysis identifies three recurring organizational behaviours – integration, initiative, and iteration – that convert creative ambition into sustained commercial performance. His teaching bridges practitioner experience and cultural insight, translating the mechanics of world-leading fandom into applicable principles of creativity and leadership. 

Wan May Ang

Managing Partner Egon Zehnder

Wan May Ang is the Managing Partner of Egon Zehnder Singapore, where she advises boards and CEOs on leadership succession, board effectiveness, and executive talent. An accredited coach and facilitator, she works with organizations across industries to support leadership transformation and development. Wan May serves as a Non-Executive Director of the Singapore Civil Service College Board and is a co-author of thought leadership on corporate governance and board effectiveness. She holds a degree in Philosophy, Politics and Economics from the University of Oxford and an MBA from INSEAD.

Yi Li Yap

Brand Marketing Manager YouTube  

Victoria is a Marketing executive with 20 years of experience in international marketing roles across different industries in Brazil, the United States, and Mexico. With a strong track record in leading iconic brands, she has held both local and global positions at FMCG companies such as Mondelez, Danone, and Unilever, as well as in Fashion Retail at Azzas 2154 group. She currently leads the Havainas Branding, Comms and Experience departments as Global Brand Director.