CMO Accelerator | Singapore Edition
Part of the LIONS CMO Accelerator City Edition series
World-class leadership learning. Now in Singapore.
For more than a decade, the CMO Accelerator at Cannes Lions has brought together the world’s most influential brand leaders, supporting senior marketers in sharpening their creative leadership, expanding their perspective, and building lasting peer networks.
Now, that experience comes to Singapore.
Designed to bring the CMO Accelerator experience closer to senior marketing leaders across Asia-Pacific, the Singapore edition delivers the same global standard of creative excellence, while creating a regional cohort that can learn from one another and the unique opportunities shaping the region. This is one programme, speaking to the challenges and opportunities of Asia-Pacific while serving the same ambition: to help senior marketing leaders grow with creativity, confidence and impact into the CMOs of tomorrow.
Why attend the CMO Accelerator | Singapore Edition
- It’s designed by people who’ve done the job.
The programme is practitioner-led, shaped by CMOs and senior marketers, and built by real work that delivers results - Off-stage is just as important as on-stage.
Attendance is curated. So, you’ll learn alongside senior leaders with comparable responsibility – facilitating honest, peer-level connection. - Global standards. Asia-Pacific focus.
The Singapore Edition combines LIONS insight with regional market context, so your learning is world-renowned and immediately applicable. - It’s immersive, not performative.
This is not a conference. It’s a focused, discussion-driven experience that delivers clarity rather than content overload. - It connects you to a global CMO community.
City Editions are part of a year-round global programme, not a one-off event. Meaning you’ll have a ready-made network from day one.
CMO leadership agenda
The Singapore Edition follows the proven Cannes Lions CMO Accelerator structure, with each session designed around the opportunities shaping marketing leadership across Singapore and Asia-Pacific.
Across two focused days, Programme Director Foo Siew Ting will guide delegates through practical frameworks, strategic perspectives and leadership conversations that combine global best practice with the realities of today’s regional business landscape.
Peer-to-peer reflection is built into the experience, giving you dedicated time to exchange perspectives, challenge ideas and learn alongside fellow senior marketing leaders from across the region. It’s where insights deepen, ideas are tested, and lasting leadership networks are formed.
Who should attend?
We’re looking for senior marketing leaders responsible for brand building in their organisation. Whether that’s leading the business, owning the strategy and marketing function, or acting as a thought leader within your company.
You should have a proven passion for brand building, alongside a track record of leadership and progress-pushing in your business. Demonstrated interest in the newest and most innovative ways of building a business through the lens of the brand is a plus.
Which industries and companies do attendees typically work in?
Which roles are they typically working in or aspiring to be?
Global Multinationals
Chief Marketing Officer
High-growth regional businesses
Chief Brand Officer
Private and public companies
Chief Growth Officer
B2B and B2C brands
Chief Experience Officer
Financial institutions
VP or SVP Marketing
Healthcare
Global Brand Director
Tech
Head of Brand or Marketing
Meet the Programme Director
Foo Siew Ting
Transformation Growth Leader | CEO, Soul for Profit Advisory | Former Global Chief Brand & Insights Officer, HP
Siew Ting is a transformational growth leader with more than 25 years of global experience spanning HP, Unilever, Mars, Diageo and Fonterra. She is recognised for driving business transformation through the combination of commercial strategy, brand leadership and human-centred growth.
During her tenure at HP Asia-Pacific, she led a transformation that delivered US$2 billion in incremental revenue and propelled HP Gaming from #9 to #1 in North Asia within just 18 months.
Today, Siew Ting advises boards and executive teams through Soul for Profit Advisory and is the Amazon #1 bestselling author of Building Brands with Soul. She is also a six-time Campaign Asia Most Purposeful CMO and serves on several marketing and technology advisory boards.
Why lead the CMO Accelerator Singapore Edition?
Siew Ting believes Asia isn’t just a growth market for CMOs to navigate, it’s the market defining marketing's next chapter. Her research on China's brand revolution includes what she calls "Chu Hai with Soul" brands – combining Chinese innovation with cultural intelligence. This puts her at the intersection of two forces every senior marketer must understand: the competitive reality reshaping global brand strategy and the leadership disciplines required to respond. As author of “Building Brands with Soul” and a proven operator who delivered US$2 billion in incremental revenue, she brings a tested framework that goes beyond inspiration. She’s here to help aspiring CMOs build the commercial rigour, cultural fluency, and personal resilience to lead with soul and prove it on the P&L.
Get involved
Contact Melanie Speet: melanies@spikes.asia today to discuss partnerships and collaborations.
Explore the CMO Accelerator
CMOA Singapore is part of the global CMOA City Editions series. Whether you’re looking to explore the global City Editions or learn more about the Singapore Edition, it starts here.