Spikes Asia Creative Campus
From Asia-Pacific to the World | From local insight to worldwide impact
About the Event
The Spikes Asia Creative Campus is a one‑day learning experience for anyone looking to understand how creativity drives modern marketing across both B2C and B2B. Led by industry experts, the programme offers practical guidance on how creativity builds brands, earns trust, and creates real impact in a world that is undergoing incredible transformation.
Throughout the day, you’ll explore the trends shaping today’s creative landscape, from short‑form video and online commerce to storytelling, AI‑powered creativity, and the influence of local culture on ideas that resonate globally. Each session delivers actionable insights you can use immediately.
As the home of Asia‑Pacific creativity, the Creative Campus also celebrates the region’s unique ideas, perspectives, and cultural influence. It showcases how APAC creativity is shaping and inspiring the world stage. Join us to gain new skills, connect with leaders, and elevate your creative thinking.
Agenda
8:30 - 9:20 (50 MINS)
Registration and Networking
9:20 - 9:25 (5 MINS)
Opening Remarks by Simon Cook, CEO, Lions
9:25 - 9:45 (20 MINS)
Welcome Keynote: How to Win in 2030
9:45 - 10:05 (20 MINS )
Creator Sprint Presentation: From Scrolling to Making a Sale: Asia’s Creator Commerce Flywheel
Discover how Asia turns passive scrolling into instant sales by using short videos and live streams to merge entertainment directly with shopping. We’ll explore how creators are replacing traditional websites by acting as the ad, the store, and customer support all at once. Join us to learn the practical steps to turn "just looking" into "buying now" without any friction.
10:05 - 10:25 (20 MINS )
Creator Sprint Panel Discussion: The Death of Polished Ads: Lo-Fi as the New Rule of Engagement
In today's social feeds, overly polished ads are often ignored, while raw, "messy" content captures the most attention. This panel explores why informal formats such as founder-led videos and micro-dramas outperform traditional commercials by building real trust with viewers. You will learn how to manage this "lo-fi" style at scale while maintaining your brand’s standards and how to brief creators for an authentic connection rather than just a perfect look.
10:25 - 11:05 (40 MINS )
Creator Sprint Roundtable Discussion
11:05 - 11:20 (15 MINS )
COFFEE & NETWORKING BREAK
11:20 - 11:40 (20 MINS )
AI Sprint Presentation: Beyond the Hype: Creative Workflows for AI Advertising
AI is reshaping how campaigns are made — but one of the biggest challenges agencies and marketers face is knowing how to guide creativity inside this new production world. In this session, Supaflr founder and director Armand de Saint-Salvy outlines how to structure realistic Ai workflows for premium creative output. Using real-world Ai case studies (including what goes wrong), learn creative pillars, decision checkpoints, and production frameworks that help teams create a reliable, controllable Ai pipeline, without losing the human expertise that makes campaigns work.
11:40 - 12:00 (20 MINS )
AI Sprint Panel Discussion: The Real-World AI: Building Productive and Safe Creative Workflows
This panel shares practical ways to integrate AI tools and automated agents into your daily production to boost output while protecting your brand’s reputation. We provide a clear checklist for managing rights and cultural accuracy across new formats such as personalized video and dynamic outdoor ads. The session also covers the specific team review points and safety checks needed to ensure that technology consistently delivers high-quality results.
12:00 - 12:40 (40 MINS )
AI Sprint Roundtable Discussion
12:40 - 13:30 (50 MINS )
LUNCH
13:30 - 14:00 (30 MINS )
Young Spikes Award Presentation
14:00 - 14:20 (20 MINS )
Creative B2B Sprint Presentation: B2B Marketing That Sticks: Designed for Long Cycles, Built for Memory
This session shows how to make B2B marketing more exciting by using entertainment and cultural rituals to stay memorable during long, complex sales cycles. We’ll discuss how to turn common business hurdles, such as risk and slow decision-making, into creative advantages that build genuine trust with your buyers. Finally, we explore successful Asian marketing formats, from C-suite video series to live events that are so effective that global headquarters are now adopting them as the new standard.
14:20 - 14:50 (30 MINS )
Creative B2B Sprint Panel Discussion: Looking at the Bottom Line: Proving the Value of Creative B2B to Your CFO
This panel explains how to connect creative brand building directly to sales pipelines and long-term revenue growth. We provide the tools needed to shift executive leadership's view of marketing from a cost to an investment in future cash flow. You will also learn how to set up the budgets and processes that make bold creative choices a reliable and repeatable part of your business strategy.
14:50 - 15:20 (30 MINS )
Interactive session: How to Generate Insights in B2B
15:20 - 15:35 (20 MINS )
COFFEE & NETWORKING BREAK
15:35 - 15:55 (20 MINS )
Culture Sprint Presentation: The Asian Export Blueprint: Scaling Local Identity to Global Markets
We examine how Asian brands successfully adapt local rituals and traditions into universal experiences that resonate across borders. This session clarifies the difference between borrowing cultural elements and true co-creation, helping outside brands understand how to engage with Asian identity respectfully. Finally, we examine the specific retail and lifestyle strategies used by tourism and consumer brands to scale their cultural presence on the world stage authentically.
15:55 - 16:15 (20 MINS )
Culture Sprint Panel Discussion: The Open Brand: Using Local Voices to Build Better Campaigns
Culture Sprint Panel Discussion: The Open Brand: Using Local Voices to Build Better Campaigns
This panel explores how to shift from delivering a single corporate message to building a space where local communities and subcultures share their own authentic stories. Our speakers will discuss why highlighting specific, niche voices rather than diluting them creates more vibrant work that resonates across borders. We will share ways to open your creative process to local artists and grassroots talent, transforming your brand into a partner for genuine cultural expression.
16:15 - 16:55 (40 MINS )
Culture Sprint Inside the Jury Room Session
16:55 - 17:00 (5 MINS )
Closing Remarks by Spikes Asia
17:00