Spikes Asia Speakers

Armand de Saint-Salvy Founder Supaflr

Armand is an awarded live action director and AI film maker, with a background in acting and editing. His TVC work was won metal at Ciclope, Spikes Asia, One Show, NYFAA, Clios and AWARD. He founded Supaflr in 2024 as a way to embrace champion edge creativity. He’s made 16 shorts which have screened internationally at festivals. He spent years studying acting, music and taught dance.
Atifa Silk Managing Director Haymarket Media Asia
Ed Pank SVP Lions APAC

Ed opened the Asia Pacific office for WARC at the beginning of 2011 in Singapore, bringing the world’s most comprehensive marketing intelligence service to the region. Since then, the business has been expanding at a rapid pace with many new product and content initiatives, including the recent launch of the Lions Intelligence AI tool. In January 2024, he took on the additional role of SVP LIONS APAC to lead initiatives for all brands from Lions across the region, including WARC, Contagious, Cannes Lions and Spikes Asia.

Ed has an agency background. Before WARC, he was Managing Director of Bates in Singapore, where he led integrated teams to develop campaigns for Sony, Heineken, Nokia and the Singapore Pavilion at World Expo in Shanghai. Before moving to Singapore, Ed was based in London, where he worked for 14 years at Rainey Kelly/Y&R, latterly as Global Business Director for Land Rover, leading teams to develop launch campaigns around the world.

Always a keen proponent of both creative and effective communications, he has won several awards throughout his career, including Effies for Sony and the Anti-Drugs campaign in Singapore. He has also judged for the Singapore Effies, Australia APG and the Smarties APAC awards, for whom he was additionally appointed as the Jury Chair for 2022.

Ed is an evangelist for creative marketing that matters, who regularly brings to life smart strategy and breakthrough creativity at marketing conferences across Asia Pacific.

In November 2024, he helped launch the Singapore chapter of the IAA as Vice President.

Eugene Lee APAC CMO Chagee

Eugene Lee is a multiple award-winning Chief Marketing Officer with nearly two decades of experience building brands and driving growth across local, regional, and global markets. Currently APAC CMO at CHAGEE, he leads diverse teams to create work that connects culture, creativity, and commercial results.

With a career shaped by international exposure, Eugene brings a sharp understanding of how consumers think, feel, and behave across markets. Known for pairing strong business judgment with creative bravery, he focuses on doing work that matters — building brands that last, teams that grow, and impact that can be measured.

Jon Stona Vice President of Global Marketing Airwallex

Jon Stona is the Vice President of Global Marketing at Airwallex, overseeing activities to advance the company's brand and business growth across multiple segments. Jon joined Airwallex after working at Stripe and Google in various senior Marketing roles. As a Member of the XA Network of technology leaders, he invests in early-stage Southeast Asian startups. Jon holds an M.B.A. from Stanford University and a Bachelor’s degree from Harvard University.

Nicole Tan Managing Director
Meta Singapore

Nicole Tan is the Managing Director of Singapore at Meta, where she focuses on harnessing the power of AI to unlock new opportunities for businesses, driving digital empowerment and innovation across industries, and supporting the growth of the digital economy in Singapore.

With over 25 years of industry experience, Nicole brings a strong track record in business leadership, strategic growth, and community engagement. She has previously served as the Country Director of Malaysia for Meta, a role she held from 2016 to 2025. During that time, Nicole successfully accelerated digital adoption, expanded cross-industry partnerships, and drove business growth.

As a long-time advocate for inclusive leadership, Nicole is passionate about empowering women in technology and marketing, and has played an active role in mentoring and spearheading talent development initiatives across the region.

Prior to joining Meta, Nicole held senior business leadership roles in Malaysia and China.

Rahat Kapur Editorial Director Beyond the Boardroom

Rahat Kapur is the Editorial Director of Beyond the Boardroom, an insights-led media platform examining the evolving luxury landscape through the intersection of business and culture across Asia Pacific and the Middle East. An experienced editor and journalist, she also contributes to publications including Robb Report Singapore and Vogue Singapore. Kapur was previously Managing Editor of Campaign Asia, Editor-in-Chief of Esquire Singapore, and Publisher and Editor-in-Chief of Buro Singapore, and brings a background spanning consulting, communications, and strategic advisory work with global organisations including Accenture and Ernst & Young.

Rica Facundo Lions Intelligence

Rica Facundo is a strategist and editor who explores how choices, meaning and growth are defined in a fast-changing world, with a particular focus on APAC and the human and cultural realities behind business decisions. Her work centres on translating culturally nuanced insight into strategic and creative thinking that travels across regions and informs better business decisions.

She is a sought-after keynote speaker and moderator at global and regional conferences including Cannes Lions, Spikes Asia, Adfest, SXSW, and FUTR, known for asking better questions that reframe industry conversations and unlock more nuanced perspectives.

Siew Ting Foo Board Member The Marketing Society

Siew Ting is a transformational growth leader and former Global Chief Brand and Insights Officer at HP. Author of Building Brands with Soul, a blueprint for turning trust into pricing power.

Siew Ting has had a distinguished 25-year global career to date, spanning senior leadership roles at HP, Unilever, Mars, Diageo, and Fonterra.

A six-time Campaign Asia Most Influential and Purposeful Chief Marketing Officer, Siew Ting scales P&L performance, markets, and teams across Asia and globally, seamlessly blending marketing excellence with operational discipline and human-centric leadership. Her approach combines deep consumer insights with commercial rigour to drive sustainable business transformation.

As Chief Marketing Officer for HP Asia-Pacific, she orchestrated a strategic repositioning that transformed HP from a PC-maker into a brand that unleashes human potential. This transformation delivered US $2 billion in incremental revenue and propelled HP Gaming from #9 to #1 in North Asia within just 18 months, demonstrating her ability to translate brand strategy into measurable business impact.

Today, Siew Ting advises boards on uniting technology, purpose, and human insight to drive sustainable growth. She serves as a board member of The Marketing Society and as an independent director of RSVP Singapore and sits on the advisory boards of digital/AI start-ups. As a proud mother of a 12-year-old daughter, she is deeply committed to mentoring the next generation of female and marketing leaders across Asia. She is also an avid contributor of thought leadership pieces, having contributed to international publications e.g. The Drum, Adweek, Bloomberg TV China, WARC and LBB.

Her inclusive leadership philosophy was recognised in 2024 by The CMO Club, which honoured executives who successfully embed diversity and belonging into tangible business outcomes, reflecting her belief that authentic leadership drives both human and commercial success.

Wendy Walker Founder and President International Advertising Association Singapore

Wendy Walker brings more than 25 years of interdisciplinary marketing experience spanning a wide range of industries and global markets.

Passionate about creativity and effectiveness, Wendy has spent her career leading organisations navigate moments of transformation, scale, and reinvention by connecting creativity with strategic clarity, cultural relevance, and long-term brand value.

In her most recent role as Chief Marketing Officer at Salesforce, Wendy led marketing across the ASEAN region, driving business growth and customer engagement across diverse markets. She has previously held C-suite marketing leadership roles globally and regionally for brands including Intuit, iflix, Manulife, and Mindshare.

Wendy is the Founder and President of the International Advertising Association Singapore and a member of the IAA Global Board. The IAA is the only global association representing all areas of the marketing and communications industry. She is a Fellow of both The Marketing Society and The Marketing Academy.

Highly active across the global industry, Wendy regularly contributes as a juror, chair, and speaker at major international forums. She served as Global Jury President for Creative B2B at the 2025 Cannes Lions Festival of Creativity, Global Jury President for the WARC Effectiveness Awards in 2023, and was a juror for the inaugural B2B Creative category at Cannes Lions in 2022. She is currently serving as Jury President for Creative B2B at the 2026 Spikes Asia.

Wendy is a published author of Between Flights, a reflective exploration of the unspoken truths of leadership and life.

She is based in Singapore.