Spikes Asia Speakers

Armand de Saint-Salvy Founder Supaflr

Armand is an awarded live action director and AI film maker, with a background in acting and editing. His TVC work was won metal at Ciclope, Spikes Asia, One Show, NYFAA, Clios and AWARD. He founded Supaflr in 2024 as a way to embrace champion edge creativity. He’s made 16 shorts which have screened internationally at festivals. He spent years studying acting, music and taught dance.
Ashik Ashokan Lions Intelligence

Ashik is an award-winning consultant who has formulated strategies for Fortune 500 companies and government bodies. He focuses on effectiveness-based research and has been a keynote speaker in many prestigious stages. He leads the Advisory wing for APAC and focuses on key accounts globally.
Atifa Silk Managing Director Haymarket Media Asia
Chenfan Wang President of Global Business HERO ESPORTS

Senior esports executive with nearly a decade of global experience in strategic development, international expansion, and ecosystem building across the video game and entertainment industries. Mr. Wang has played a pivotal role in driving HERO Esports’ international growth, establishing the company as a key global partner in shaping the future of competitive gaming.

Over the past years, he has worked closely with government bodies and international organizations—including the Public Investment Fund (sovereign wealth fund of Saudi Arabia), Singapore Tourism Board, UAE government agencies, the Olympic Council of Asia (OCA), and the International Olympic Committee (IOC)—to develop, produce, and elevate global esports initiatives. His leadership was instrumental in the successful execution of landmark events such as the 2022 Hangzhou Asian Games Esports Competition, Dubai Esports Festival, and Olympic Esports Week. He also serves as an international expert in the ISO esports working group (ISO/TC83/WD12), contributing to the development of global industry standards and playing a central role in the Esports Olympics proposal approved for Riyadh 2027.

In parallel, he has driven deep strategic collaboration with leading global video game publishers such as Tencent, Riot Games, Krafton, Moonton, and Garena, overseeing the development of international esports ecosystems for flagship titles including PUBG, PUBG Mobile, VALORANT, League of Legends, Mobile Legends, CrossFire, and Free Fire. Under his direction, HERO Esports delivered numerous global tournaments, while also building regional ecosystems and sustainable competitive structures across Southeast Asia, China, MENA, and Europe. Also, Mr. Wang actively supports the group’s game publishing initiatives, contributing to the global rollout of key titles such as Black Myth: Wukong and the Art of War: Red Tides series.

He holds a Master of Engineering from the University of California, Berkeley, a Bachelor of Science in Mechanical Engineering from the University of Illinois at Urbana-Champaign, and was a Visiting Scholar at Stanford University’s Global Projects Center.
Chloe Fair Head of Account Management VIRTUE Asia

Chloe is a strategic leader with 15+ years of experience across e-commerce, technology, FMCG, automotive, retail, and financial services, spanning agency and client-side roles in global, regional, and local markets. Her career spans influential agencies such as BBH and Wunderman, and senior marketing roles at Income Insurance and Lazada. With this diverse background she brings a culture-first, entertainment-led perspective to building brand worlds, creator ecosystems, and IP-driven platforms that connect deeply with communities while delivering measurable business results.

At VIRTUE Asia, Chloe plays a pivotal role in delivering both commercial and creative successes. A hands-on agency leader that balances long-term vision with day-to-day optimisation, Chloe fosters an environment rooted in humanity, empathy, and value creation, where talent, ideas, and new product and model innovation become the engine of growth.
Christopher Smith Founder RockPaperScissors

Christopher Smith is the founder of RockPaperScissors, a creative and consulting studio based in Singapore, and is the Co-chair of the Executive Advisory Board on AI for the International Advertising Association.

A recognized leader in applying Generative AI to strategy, storytelling, and creative production, he has become known for his approaches to AI-enabled filmmaking and visual storytelling, using generative tools to prototype brand worlds, design cinematic narratives, and build production-ready visual concepts. His work explores how creative craft changes when ideas can move directly from imagination to moving image, reshaping the economics and methodology of modern production.

He is the author of To Question Is to Answer: How to Think Critically and Thrive in the Age of AI (2025), a guide for leaders navigating complexity in an increasingly automated world.

Defri Dwipaputra Chief Creative and Experience Officer Dentsu Creative Indonesia

Defri Dwipaputra is the Chief Creative and Experience Officer at Dentsu Creative Indonesia, focused on building ideas that connect culture, people, and brands.

With over a decade in the dentsu network, he has led work that resonates both locally and internationally. His projects have been recognized at major regional and global award shows, earning numerous accolades across the years. He also contributes to the industry as a jury member and active participant in international creative forums.

Defri believes creativity should go beyond promotion. It should carry purpose, reflect real human behavior, and create meaningful impact.
Ed Pank SVP Lions APAC

Ed opened the Asia Pacific office for WARC at the beginning of 2011 in Singapore, bringing the world’s most comprehensive marketing intelligence service to the region. Since then, the business has been expanding at a rapid pace with many new product and content initiatives, including the recent launch of the Lions Intelligence AI tool. In January 2024, he took on the additional role of SVP LIONS APAC to lead initiatives for all brands from Lions across the region, including WARC, Contagious, Cannes Lions and Spikes Asia.

Ed has an agency background. Before WARC, he was Managing Director of Bates in Singapore, where he led integrated teams to develop campaigns for Sony, Heineken, Nokia and the Singapore Pavilion at World Expo in Shanghai. Before moving to Singapore, Ed was based in London, where he worked for 14 years at Rainey Kelly/Y&R, latterly as Global Business Director for Land Rover, leading teams to develop launch campaigns around the world.

Always a keen proponent of both creative and effective communications, he has won several awards throughout his career, including Effies for Sony and the Anti-Drugs campaign in Singapore. He has also judged for the Singapore Effies, Australia APG and the Smarties APAC awards, for whom he was additionally appointed as the Jury Chair for 2022.

Ed is an evangelist for creative marketing that matters, who regularly brings to life smart strategy and breakthrough creativity at marketing conferences across Asia Pacific.

In November 2024, he helped launch the Singapore chapter of the IAA as Vice President.

Eugene Lee APAC CMO CHAGEE

Eugene Lee is a multiple award-winning Chief Marketing Officer with nearly two decades of experience building brands and driving growth across local, regional, and global markets. Currently APAC CMO at CHAGEE, he leads diverse teams to create work that connects culture, creativity, and commercial results.

With a career shaped by international exposure, Eugene brings a sharp understanding of how consumers think, feel, and behave across markets. Known for pairing strong business judgment with creative bravery, he focuses on doing work that matters — building brands that last, teams that grow, and impact that can be measured.

Isaac Tan Chief Creative Officer Hepmil Media Group

Isaac Tan is a culture-first creative leader who likes his ideas sharp, human, and built for the scroll. As Chief Creative Officer of the Hepmil Media Group, he works closely with creators and brands to turn cultural moments into ideas that live rent-free in the collective consciousness.

From the world of advertising agencies to the heart of the content industry, he has spent over a decade crafting social-first campaigns, brand narratives, and viral content that capture audiences across Southeast Asia. And helping brands like Scoot, DBS, CHAGEE, government agencies and many more, craft creative strategies that don’t just look good in a pitch deck but actually resonate with real people online.

Under his leadership, Hepmil Media Group was crowned TikTok Creative Agency of the Year 2024 and took home the inaugural Content Studio of the Year title at the 2025 Gong Awards.
Jimmy Lee Head of Global Clients & ANZ, Creative Shop APAC Meta

Jimmy Lee is the Head of Global Clients for Creative Shop APAC at Meta, where he spearheads business transformation and drives innovative storytelling across Meta’s platforms. He helps brands to reimagine their ethos and ideas for a social-first landscape, leading teams to deliver impactful creative solutions that resonate in today’s digital ecosystem.

Before joining Instagram in 2017 as the Global Creative Product lead, Jimmy built and led creative teams at Ogilvy, Cheil, Iris and Bates. Throughout 16 years of his agency life, he worked with brands like Samsung, Heineken, Johnnie Walker, Citi and Adidas.

Jimmy holds a business degree and is a proud self-taught designer, a journey that began with his first gig designing club experiences and flyers for the legendary Zouk Club in Singapore.
Jon Stona Vice President of Global Marketing Airwallex

Jon Stona is the Vice President of Global Marketing at Airwallex, overseeing activities to advance the company's brand and business growth across multiple segments. Jon joined Airwallex after working at Stripe and Google in various senior Marketing roles. As a Member of the XA Network of technology leaders, he invests in early-stage Southeast Asian startups. Jon holds an M.B.A. from Stanford University and a Bachelor’s degree from Harvard University.
Krishnan Menon Strategic Marketing Advisor

Krishnan Menon is a senior marketing and brand transformation leader with nearly 30 years of experience across Asia Pacific markets. He specialises in helping organisations translate global complexity into local nuance at the intersection of brand, technology, data, and AI, crafting clear strategies that drive growth, distinctiveness, and long-term value. Krishnan has led multidisciplinary teams across multiple markets and regularly writes and speaks on the future of marketing and human-centred brand building. He is also a distinguished fellow at the Nanyang Centre for Marketing and Technology at NTU.
Krystle Morais Creative Director VaynerMedia APAC

Krystle Morais, a versatile Creative Director hailing from Malaysia and now thriving in Bangkok, holds a diverse portfolio of brands such as Pepsi, SK-II, Grab, and more. She has an insatiable curiosity for understanding human behaviour, and is passionate about storytelling across all platforms. Over the years, she has worked on international and local brands like Pepsi, Chevrolet Global, SK-II, Grab, Wrigley’s, Fonterra, and more.

Beyond these, Krystle served as an English mentor for Afghan refugees in 2016 and was involved in CLLBR8, a street awareness project orchestrated by the National Cancer Society Malaysia in 2016.

Marian Brannelly Global Director of Awards LIONS
Monica Bhatia Head of Large Customer, LinkedIn Marketing Solutions (Southeast Asia, Hong Kong and Taiwan) LinkedIn

Monica Bhatia leads the Large Customers Group for LinkedIn Marketing Solutions in Southeast Asia, Taiwan and Hong Kong, managing a rapidly expanding portfolio of enterprise-tier customers. Her focus is on fostering partnerships and enlightening customers about pivotal marketing and B2B research themes, emphasizing success, retention, and growth narratives. Monica crafts and executes cross-functional strategic plans, collaborating seamlessly with teams specializing in marketing, insights, technical operations, and content strategy. She regularly leverages LinkedIn’s unique workforce data and B2B research to help senior business leaders navigate AI-driven skill shifts, evolving talent demands, and the future of work across Asia. Beyond her core role, Monica has been part of the Women@ LinkedIn Employee Resource Group, serving as Global Co-Lead role for External Partnerships and APAC External Partnership lead. Most recently, she has taken on the responsibility for the LinkedIn Singapore Office Lead for Women@ LinkedIn.

Previous Experience: Monica likes to call herself a marketing communications specialist, having worked across brands, media, and creative agencies. Some of her previous roles include Managing Director & Client Partner at Essence Media agency – a part of WPP & GroupM, and marketing roles at L'Oréal, Dabur, and Godrej Group. She has also worked with multiple media and creative agencies such as Maxus Worldwide and Lowe. For over a decade in leadership roles, Monica has shaped company strategies, influenced Chief Marketing Officers (CMOs) globally, and championed the power of media, creativity, and technology to craft groundbreaking campaigns. She consistently promotes strategic thinking, creativity, and innovation, anchoring campaigns in data-driven insights. Monica has called Singapore home for over 11+ years and has also lived in Indonesia, Vietnam, Nepal, and India. Her journey from a young career-focused individual in India to a trailing spouse in Nepal, Indonesia, and Vietnam, and now back to a career-focused woman, inspires her to share her story to help other women navigate similar milestones.

Advocacy and Recognition: Monica is a committed advocate for women in leadership and inclusive workplaces, frequently speaking at platforms such as YWLC, Mums@Work. She is also a recognised voice on the future of work and AI transformation, having shared LinkedIn’s workforce insights at flagship events including the Singapore FinTech Festival. Her industry contributions have earned her seats on juries such as Spikes Asia and the MMA Smarties, as well as recognition by Campaign Asia as one of its “Women to Watch in APAC.
Nicole Tan Managing Director Singapore Meta

Nicole Tan is the Managing Director of Singapore at Meta, where she focuses on harnessing the power of AI to unlock new opportunities for businesses, driving digital empowerment and innovation across industries, and supporting the growth of the digital economy in Singapore.

With over 25 years of industry experience, Nicole brings a strong track record in business leadership, strategic growth, and community engagement. She has previously served as the Country Director of Malaysia for Meta, a role she held from 2016 to 2025. During that time, Nicole successfully accelerated digital adoption, expanded cross-industry partnerships, and drove business growth.

As a long-time advocate for inclusive leadership, Nicole is passionate about empowering women in technology and marketing, and has played an active role in mentoring and spearheading talent development initiatives across the region.

Prior to joining Meta, Nicole held senior business leadership roles in Malaysia and China.

Pooja Dhanothia Enterprise Sales Director, Asia LinkedIn

Pooja K Dhanothia is the Sales Director for Marketing Solutions at LinkedIn in Asia, where she leads regional growth strategy and transformation across the region. With over 19 years of global experience across APAC, EMEA, and LATAM, she has a strong track record of building high-performing organizations, leading business turnarounds, and delivering sustainable results in complex markets.

Pooja is a trusted advisor to enterprise leaders, partnering with CMOs and digital leaders to design B2B strategies that connect brand to revenue, strengthen customer engagement, and drive measurable impact. She brings a forward-looking perspective on digital marketing, helping advance the B2B industry and championing AI as a catalyst for creativity, decision-making, and long-term growth.

A passionate advocate for inclusive leadership, Pooja serves as Global Co-Chair of Women@, LinkedIn’s employee resource group dedicated to advancing the careers of women and allies while fostering a culture of belonging. She is a recognized industry voice with a strong focus on building resilient organizations, developing future-ready leaders, and driving innovation through diverse teams.

Rahat Kapur Editorial Director Beyond the Boardroom

Rahat Kapur is the Editorial Director of Beyond the Boardroom, an insights-led media platform examining the evolving luxury landscape through the intersection of business and culture across Asia Pacific and the Middle East. An experienced editor and journalist, she also contributes to publications including Robb Report Singapore and Vogue Singapore. Kapur was previously Managing Editor of Campaign Asia, Editor-in-Chief of Esquire Singapore, and Publisher and Editor-in-Chief of Buro Singapore, and brings a background spanning consulting, communications, and strategic advisory work with global organisations including Accenture and Ernst & Young.

Rica Facundo Lions Intelligence

Rica Facundo is a strategist and editor who explores how choices, meaning and growth are defined in a fast-changing world, with a particular focus on APAC and the human and cultural realities behind business decisions. Her work centres on translating culturally nuanced insight into strategic and creative thinking that travels across regions and informs better business decisions.

She is a sought-after keynote speaker and moderator at global and regional conferences including Cannes Lions, Spikes Asia, Adfest, SXSW, and FUTR, known for asking better questions that reframe industry conversations and unlock more nuanced perspectives.

Robert Sawatzky Editorial Director Haymarket Media Asia

Robert Sawatzky is editorial director at Haymarket Media Asia, responsible for editorial teams and content at industry-leading marketing and finance titles Campaign Asia-Pacific, AsianInvestor, FinanceAsia and CorporateTreasurer.

Previously in Hong Kong and now based in Singapore, he leads Haymarket’s editorial teams, content and audience strategy across Asia.

As a keen observer of global and regional marketing trends. Robert is a frequent speaker and moderator at industry events throughout Asia and on issues related to advertising, marketing, creativity, culture, technology and media strategies. He has held key editorial roles in Asia and Canada at major broadcasters CNBC, CBC, BNN and CTV.

Shinichi Kobayashi Executive Officer / ECD & Digital Growth Officer ADK Marketing Solutions

With over 30 years of experience spanning Dentsu, Rakuten, and ADK, Shinichi Kobayashi is a creative leader at the intersection of technology, data, and culture. At Dentsu Digital, he built the creative department and established integrated on-offline, data-informed approaches that turned technology into entirely new consumer experiences. At Rakuten, he directed platform and loyalty strategies that connected millions of users and advanced business transformation. Since 2022 at ADK, he has led a 120-member, multi-disciplinary creative organization, driving digital growth across divisions and designing brand experiences that extend beyond traditional advertising. Grounded in Economic Anthropology, he blends cultural insight with business and technology in his problem-solving. He also taught “Advertising Copywriting” for 16 years at Kanazawa College of Art and continues to mentor emerging creatives through seminars and talks.

Siew Ting Foo Board Member The Marketing Society

Siew Ting is a transformational growth leader and former Global Chief Brand and Insights Officer at HP. Author of Building Brands with Soul, a blueprint for turning trust into pricing power.

Siew Ting has had a distinguished 25-year global career to date, spanning senior leadership roles at HP, Unilever, Mars, Diageo, and Fonterra.

A six-time Campaign Asia Most Influential and Purposeful Chief Marketing Officer, Siew Ting scales P&L performance, markets, and teams across Asia and globally, seamlessly blending marketing excellence with operational discipline and human-centric leadership. Her approach combines deep consumer insights with commercial rigour to drive sustainable business transformation.

As Chief Marketing Officer for HP Asia-Pacific, she orchestrated a strategic repositioning that transformed HP from a PC-maker into a brand that unleashes human potential. This transformation delivered US $2 billion in incremental revenue and propelled HP Gaming from #9 to #1 in North Asia within just 18 months, demonstrating her ability to translate brand strategy into measurable business impact.

Today, Siew Ting advises boards on uniting technology, purpose, and human insight to drive sustainable growth. She serves as a board member of The Marketing Society and as an independent director of RSVP Singapore and sits on the advisory boards of digital/AI start-ups. As a proud mother of a 12-year-old daughter, she is deeply committed to mentoring the next generation of female and marketing leaders across Asia. She is also an avid contributor of thought leadership pieces, having contributed to international publications e.g. The Drum, Adweek, Bloomberg TV China, WARC and LBB.

Her inclusive leadership philosophy was recognised in 2024 by The CMO Club, which honoured executives who successfully embed diversity and belonging into tangible business outcomes, reflecting her belief that authentic leadership drives both human and commercial success.

Sujeet Kulkarni Lions Advisory

Sujeet is a strategist at LIONS Advisory, dedicated to helping advertisers, agencies, and media organizations combat ineffective marketing. With over 15 years of international experience in sales and marketing across the world, he has become a trusted partner for clients across the APAC region, the US, and EMEA. Sujeet focuses on enhancing their marketing capabilities and delivering creative effectiveness in their work.

Tuomas Peltoniemi Managing Director Accenture Song

Tuomas Peltoniemi is a digital transformation leader with 25 years of experience at the intersection of technology, creativity, and business. He leads Accenture Song’s Design and Digital Products Practice for Southeast Asia, where he helps organizations design next-generation digital experiences and intelligent products powered by Generative AI and Agentic AI. Tuomas works with leading brands to reimagine customer experience, embedding AI capabilities into customer journeys, service ecosystems, and digital platforms to drive growth and relevance. His expertise spans experience design, digital product innovation, marketing transformation, commerce, and large-scale enterprise reinvention.

Before joining Accenture Song, Tuomas served as EVP and Managing Director for R/GA Asia-Pacific, advising global clients on digital transformation and innovation. Prior to that, he was President, Asia at TBWA, leading digital and innovation across the region. Over his career, he has lived and worked across three continents, partnering with some of the world’s most recognized brands.

A two-time Campaign Asia 40 Under 40 honoree and Asia Pacific Digital Network Agency Head of the Year, Tuomas is a frequent global speaker, MBA guest lecturer, awards jury member, startup advisor, and investor.

Wendy Walker Founder and President International Advertising Association Singapore

Wendy Walker brings more than 25 years of interdisciplinary marketing experience spanning a wide range of industries and global markets.

Passionate about creativity and effectiveness, Wendy has spent her career leading organisations navigate moments of transformation, scale, and reinvention by connecting creativity with strategic clarity, cultural relevance, and long-term brand value.

In her most recent role as Chief Marketing Officer at Salesforce, Wendy led marketing across the ASEAN region, driving business growth and customer engagement across diverse markets. She has previously held C-suite marketing leadership roles globally and regionally for brands including Intuit, iflix, Manulife, and Mindshare.

Wendy is the Founder and President of the International Advertising Association Singapore and a member of the IAA Global Board. The IAA is the only global association representing all areas of the marketing and communications industry. She is a Fellow of both The Marketing Society and The Marketing Academy.

Highly active across the global industry, Wendy regularly contributes as a juror, chair, and speaker at major international forums. She served as Global Jury President for Creative B2B at the 2025 Cannes Lions Festival of Creativity, Global Jury President for the WARC Effectiveness Awards in 2023, and was a juror for the inaugural B2B Creative category at Cannes Lions in 2022. She is currently serving as Jury President for Creative B2B at the 2026 Spikes Asia.

Wendy is a published author of Between Flights, a reflective exploration of the unspoken truths of leadership and life.

She is based in Singapore.
Yuuno Creator Yuuno is a beauty and lifestyle creator with over 2.2 million followers worldwide. A 7-year veteran in modeling and content creation, she has collaborated with global brands such as SK-II, Chanel Beauty, and Gentle Monster. She is known for her aesthetic tutorials and engaging storytelling, which resonate with digital audiences around the world.
Zoe Chen Strategy Director VIRTUE Asia

Zoe is a Strategy Director at VIRTUE Asia with over a decade of experience working on global brands including Nike, Toyota, Coca-Cola, Shiseido and Diageo. She brings together cultural insight, commercial acumen and creative strategy to help brands navigate growth across Asia-Pacific. Her work spans brand transformation, product innovation and market expansion, with a strong focus on modernising brand positioning, unlocking new audiences and redefining relevance in APAC’s fast-evolving markets.

At VIRTUE Asia, Zoe leads culture thought leadership and develops new brand building models rooted in participation and cultural systems. She finds the most satisfaction in helping brands find the balance between cohesive global ambition and meaningful local resonance - turning culture from a campaign tactic into an operating principle.