Spikes Asia 2026

Expect a week of brand-new formats, vibrant activations and plenty of opportunities to learn, connect and celebrate the benchmark-setting creativity that defines the region. Mark your calendars for the week of 9 March – as there’s more to be announced.

Thursday 12 March Open to Creative Campus passholders National Design Centre

The  Spikes Asia Creative Campus is a one day learning experience for anyone looking to understand how creativity drives modern marketing across both B2C and B2B. Led by industry experts, the programme offers practical guidance on how creativity builds brands, earns trust, and creates real impact in a world that is undergoing incredible transformation. 

Throughout the day, you’ll explore the trends shaping today’s creative landscape — from shortform video and online commerce to storytelling, AI powered creativity, and the influence of local culture on ideas that resonate globally. Each session delivers hands-on, actionable insights you can use immediately. 

As the home of Asia Pacific creativity, the Creative Campus also celebrates the region’s unique ideas, perspectives, and cultural influence — and showcases how APAC creativity is shaping and inspiring the world stage. Join us to gain new skills, connect with leaders, and elevate your creative thinking. 

Thursday 12 March Open to Awards Gala ticketholders Capitol Theatre

We’ll be revealing the 2026 Award winners at The Capitol Theatre, Singapore – so get ready to discover who set the benchmark this year and join us for an evening of celebration and connection.

Open to Young Spikes competitors

The Young Spikes Competition is for creatives aged 30 and under working in relevant advertising and communications disciplines. It gives APAC’s next generation of creative talent the chance to make their mark on the industry – and during Spikes Week, the Jury will be reviewing the submissions and revealing the 2026 winners.

Live Presentation and Judging: Wednesday 11 March

Capitol Kempinski Hotel

Winners Announcement and Debrief: Thursday 12 March

National Design Centre

Thursday 12 March, 9am-1.30pm By invitation only National Design Centre

The Spikes Asia CMO Growth Council is an exclusive invitation-only gathering for the region’s top marketing leaders. It serves as the APAC chapter of the Global CMO Growth Council and is designed to help attendees network and collaborate with marketing leaders and industry peers from across the region to align on key priorities, driving creative-led growth and business success in 2026.

See It Be It Connects: Spikes Asia

Wednesday 11 March, 9am-12pm Open to Creative Campus passholders – limited seats, registration essential.

See It Be It (SIBI) is a LIONS run transformative accelerator programme for women and non-binary creatives who are ready to step into leadership. It includes mentoring, networking, access to the Cannes Lions Festival and a curated programme of talks and workshops from the best in the industry —all designed to accelerate careers and build confidence. 

See It Be It is returning to Spikes Asia after 5 years for a special SIBI Connects event. Our Connects events bring learnings and in person connection to our community, tackling confidence, resilience & adaptability and negotiation. Join us for a morning of breakfast, inspiration and conversation designed to champion women and non-binary leaders in our industry.

Registrations open soon.

Wednesday 11 March, 4-7pm Open to Creative Campus passholders – limited seats, registration essential.

LinkedIn HQ

Next Gen Creativity brings emerging talent and senior industry leaders together for an interactive evening focused on conversation, fresh perspectives, and real industry insight. Designed to explore how creative standards are evolving, the event encourages participants to challenge conventions, ask better questions, and connect meaningfully across generations. This is your chance to step directly into the future of creativity.

Spikes Asia Creative Campus passholders receive complimentary entry to this event – check your Creative Campus registration email for more details.

Thursday 12 March, 5.30-7pm Open to Creative Campus passholders, The Marketing Society members, thenetworkone members and friends of Verve The Live Agency.

This experience is a celebration of Creativity – a moment to connect over light bites and beverages, and to feel proud of an industry that continues to push boundaries and inspire.

Registrations open soon.