Our region has been at the cutting edge of technology and its creative application. We have so many markets where growth still hinges on category development and behaviour change. And so many brands that are serious about engaging with the communities that they serve. A commitment that includes driving immediate business outcomes while building for the long-term.

It is a really interesting set of conditions that are unique to Asia-Pacific. A region with diverse markets at various stages of development, spanning cultures. Where access to the internet and technology are fundamentally altering experiences of millions of people. This combination makes for heady mix and lots of creative tension. I expect to see this play out in the work this year.

Work from our region won the Grand Prix for Creative Effectiveness at Cannes this year. So we have a current world-class benchmark. The piece from Cadbury is striking because of its creative excellence and use of technology. Its enduring impact stems from its discipline and consistency, its respect for the brand’s celebration of the idea of generosity.

Constructive conflict. The differences in the room make the process rich, so I’m looking forward to lots of that. Healthy debates that lead to respect and professional friendships that last beyond the jury room.

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