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news / In conversation with Aditya Kanthy, CEO and Managing Director, DDB Mudra Group

Spikes Asia speaks with Aditya Kanthy, Jury President of the Creative Effectiveness and Creative Strategy Spikes, to discover what it takes to impress him and how to set up for success at Spikes Asia 2024, happening 13-14 March in Singapore.

Is there a legacy piece of Asia-Pacific creativity within Creative Effectiveness and Creative Strategy that’s stuck with you? What is it about this work that has such an enduring impact?

Work from our region won the Grand Prix for Creative Effectiveness at Cannes this year. So we have a current world-class benchmark. The piece from Cadbury is striking because of its creative excellence and use of technology. Its enduring impact stems from its discipline and consistency, its respect for the brand’s celebration of the idea of generosity.

What are you looking for in the jury room?

Constructive conflict. The differences in the room make the process rich, so I’m looking forward to lots of that. Healthy debates that lead to respect and professional friendships that last beyond the jury room.

What’s the one piece of advice you would give to strategists entering work into the Awards?

Write less.

The Spikes Asia Awards is open for entries.

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