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news / Spikes Asia announces its 2024 Jury line-up

Spikes Asia announces its 2024 Jury line-up

2024 sees the highest representation from brands, including adidas, Budweiser, Burger King, PepsiCo, Volkswagen and Unilever

For the first time, Central Asia will sit on the line-up, represented by FCB Artgroup, Kazakhstan and DBLA Production, Uzbekistan

7 December 2023

Spikes Asia, APAC’s most prestigious and sought-after Award for creativity and marketing effectiveness, has revealed its 2024 Jury line-up today. The 93 industry experts from across 18 markets represent APAC’s leading talent from a diverse range of disciplines. 

2024 sees the highest representation from brands including Budweiser, Procter & Gamble and Unilever and, for the first time, adidas, AXA Asia, Burger King, FWD Insurance, PepsiCo, Suntory and Volkswagen. Among agencies and networks represented for the first time are Design Bridge and Partners, Howatson+Company, Merkle, Shobiz, Thinkerbell, We Are Social and Mediabrands Content Studio. Other platforms represented on the Juries include Meta and TikTok, with Spotify and Stan joining the line-up for the first time. 

Jaime Ng, Festival Director, Spikes Asia, said: “Our Jurors have a huge responsibility in setting the benchmark for creative excellence across APAC. We’re thrilled to bring a breadth of voices and perspectives to the Jury rooms, including the highest ever representation of brands to the Juries, in addition to representation from Central Asia for the first time. We’d like to thank them all in advance for their dedication and expertise.

Simon Cook, CEO, LIONS, added: “We have an incredible line-up of exceptional talent and experts from across APAC who collectively bring a wealth of expertise into the Jury rooms. We're grateful to all of our 2024 Jury members for devoting their time and knowledge, and we can't wait to see our Jurors in action in Singapore next year.

The Juries have been announced as follows:

Brand Experience & Activation and Creative Commerce Jury
Valerie Madon
, Chief Creative Officer, APAC, McCann Worldgroup, APAC
Atiya Zaidi, CEO and Chief Creative Officer, BBDO, Pakistan
Dolly Huang, Senior Marketing Director, Budweiser APAC, Mainland China
Jake Barrow, Group Executive Creative Director, VML, Australia
Nobuhiro Arai, Senior Creative Director, TBWA\HAKUHODO, Japan
Raoul Panes, Chief Creative Officer, Leo Burnett Manila and Publicis Groupe Philippines, the Philippines
Subir Majumdar, Chief Creative Officer, Shobiz – a part of the Havas Creative Network, India
Tawana Murphy Burnett, Head of Global Clients & Agencies, APAC, Meta, APAC

Creative Data and Innovation Jury:
Mandy Hou
, Chief Digital Officer, EssenceMediacom, Mainland China
Andrea Meredith, Chief Experience and Delivery Officer, Merkle Aotearoa, New Zealand
Cyril Louis, Regional Executive Creative Director, LePub, APAC
Glen Dickson, Deputy Chief Creative Officer, CHEP, Australia
Jasmine Wong, Head of Strategy, APAC Hub, Initiative, APAC
John Paite, Chief Creative Officer, Media.Monks, India
Youbin Bang, Creative Director, Cheil Worldwide (HQ), South Korea

Creative Effectiveness and Creative Strategy Jury:
Aditya Kanthy
, CEO and Managing Director, DDB Mudra Group, India
Alex Erasmus, Head of Strategy, VaynerMedia, APAC
Amy Frengley, Chief Brand Thinker, Thinkerbell Aotearoa, New Zealand
Caroline Hugall, Chief Strategy Officer, Spark Foundry, Australia
Songha Zion Lee, CMO, Burger King Korea, South Korea
Thayalan Bartlett, Director / CEO, MullenLowe Group, Sri Lanka
Trang Nguyen, Marketing VP – Non Carbonated Soft Drink and Sustainability, Suntory Pepsico, Vietnam

Design and Industry Craft Jury:
Takahiro Hosoda
, Chief Creative Officer, TBWA\HAKUHODO, Japan
Ignatius Ong, Head of Design, Southeast Asia, Deloitte Digital, Southeast Asia
Janson Choo, Executive Creative Director, BBH, Singapore
Jeremy Hogg, Executive Creative Director, Howatson+Company, Australia
Laura Cibilich, Founder and Design Director, Run Aotearoa, New Zealand
Tanu Sinha, Head of Design, PepsiCo, India and South Asia
Wen-Xi Chen, Executive Creative Director, Design Bridge and Partners, Mainland China

Digital Craft and Social & Influencer Jury:
Jax Jung
, Global Creative Director, Cheil Worldwide, Global
Annabella Li, Senior Digital Account Director, Havas, Hong Kong SAR
Auditya Mandala Putra, Brand and Creative Consultant, TikTok, Indonesia
Mayuresh Dubhashi, Group Executive Creative Director, Leo Burnett, India
Mazuin Zin, CEO, Edelman Worldwide, Malaysia
Omar Sotomayor Noel, Regional Executive Creative Director, We Are Social, SEA
Thanyaluck Pongacha, Creative Director, GreynJ United, Thailand

Direct and Outdoor Jury:
Alice Chou
, Chief Creative Officer, Dentsu Creative, Taiwan
Anusheela Saha, Executive Creative Director, FCB, India
Bernice Fong, Director, Brand & Content Strategy, AXA Asia, Hong Kong SAR
Geumbyul Bae, Executive Creative Director, Innocean, South Korea
Guilherme Machado, Executive Creative Director, BLKJ Havas, Singapore
Marco Versolato, Chief Creative Officer, Wunderman Thompson, Singapore
Rory McKechnie, Executive Creative Director, DDB Group Aotearoa, New Zealand
Sam Dickson, Creative Director, The Monkeys, Part of Accenture Song, Australia

Entertainment, Gaming and Music Jury:
Joey David Tiempo
, Founder and CEO, Octopus&Whale, the Philippines
Chris Chen, Chief Creative Officer, China, Dentsu Creative, Mainland China
David Lister, Head of Content APAC, FUSE, APAC
Jan-Paul Jeffrey, Head of Marketing, Spotify, Southeast Asia
Lulu Lu, Chief Creative Officer, Taipei, Wunderman Thompson, Taiwan
Mansha Tandon, Head of Marketing, YouTube and Google Brand & Reputation, Google, India
Sanchita Johri, Director Digital & Membership Emerging Markets, adidas, India, Middle East and North Africa, Turkey, Israel and South Africa
Seamus Higgins, National Chief Creative Officer, R/GA, Australia

Film Jury:
Tony Bradbourne
, Founder, Special, New Zealand
Erika Romero, Creative Grouphead, FCB Artgroup, Kazakhstan
Ewan Yap, Group Creative Director, TBWA\Media Arts Lab Shanghai, Mainland China
Motonori Sugiyama, Executive Creative Director, Droga5, Part of Accenture Song, Japan
Natalie Lam, ‪Chief Creative Officer, Publicis Groupe, APAC
Rachel Hoo, Creative Director, VaynerMedia APAC, Malaysia
Sarah McGregor, Executive Creative Director, Dentsu Creative, Australia
Supparat Thepparat, Executive Creative Director, Ogilvy Group, Thailand

Film Craft Jury:
Rob Galluzzo
, CEO, FINCH, Australia
Anastacia Lee, CEO and Executive Producer, DBLA hybrid video production studio, Uzbekistan
Kazuhide Adachi, Creative Director, dentsu, Japan
Victor Ting, Head of Marketing, Volkswagen Commercial Vehicles, Taiwan
Rebecca So, Head of Films APAC, Media.Monks, APAC
Monica G Gambhir, Co-Founder & Film Director, CUTAWAYY FILMS, India
Jenny Crabb, Senior Producer, Regional BDM Asia, Sweetshop, Asia

Healthcare Jury:
Lyndon Louis
, Executive Creative Director, BrandCare Asia, India
Aalok Agrawal, Senior VP - P&G Health, Procter & Gamble, Asia, Middle-East and Africa
Dr Feiyan Shen, Managing Director, VMLY&R Health China, Mainland China
Flora Hyoeun Rhee, Executive Director, Havas Korea, South Korea
Maiko Banno, General Manager in healthcare PR, OZMA Inc., Japan
Merlee Jayme, Chairmom/Founder, The Misfits Camp, the Philippines
Scott Smith, Executive Creative Director, DDB Remedy, Australia

Media Jury:
Sapna Nemani
, Chief Solutions Officer, Publicis Groupe, APAC
Ben Cunnington, Head of Media, Stan, Australia
Connie Chan, CEO, OMD China, Mainland China
Helen McRae, CEO, APAC, Mindshare, APAC
Penny Chow, Managing Director, Mediabrands Content Studio, Hong Kong SAR & Taiwan
Takamasa Hirai, Vertical Creative Director, ADK Marketing Solutions, Japan
Uday Mohan, Managing Director, Havas Media, India

PR Jury:
Emily Poon
, President, Asia, Ogilvy Public Relations, APAC
Amit Misra, CEO, MSL, South Asia and Southeast Asia
Dido Chow, Group Creative Director, Weber Shandwick, Hong Kong SAR and Singapore
Matt Stoddart, Executive Creative Director, TBWA\Melbourne & Eleven, Australia
Rebekah Bo Young Lee, Head Of Digital & Integrated Solution, Edelman Korea, South Korea
Sherawaye Hagger, Head of Brand Advocacy, Personal Care, Unilever, Global
Yuki Koda, Director, PR Consulting Dentsu, Japan

Print & Publishing and Radio & Audio Jury:
Guan Hin Tay
, Creative Chairman, BBDO, Singapore
Adam Smith, Senior Creative, Havas Host, Australia
Ashish Chakravarty, Executive Director & India Head of Creative, McCann Worldgroup, India
Didi Pirinyuang, Chief Creative Officer, VML, Malaysia
Mariko Fukuoka, Copywriter, Dentsu Inc., Japan
Pavarisa Chumvigrant, Chief Branding and Communication Officer, FWD Insurance, Thailand
Tian It Ng, Chief Creative Officer, Publicis Communications, Mainland China

Press Accreditation and Event registration, including the Awards Ceremony & Dinner, are open, and entries into Spikes Asia are being accepted until 1 February 2024. Further information on Spikes Asia can be found at

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