Spikes Asia reveals 2026 Jury line-up

Hyundai, Samsung and OPPO to join the Jury for the first time

Highest representation from Central Asia

Spikes Asia, APAC’s most prestigious and sought-after award for creativity and marketing effectiveness, has revealed the Jury line-up for 2026. These industry leaders will set the benchmark for creative excellence across the region.

This year marks the highest representation from Central Asia, with Jury members from Kazakhstan and Uzbekistan. Kazakhstan made headlines at the 2025 Spikes Asia Awards for securing its first-ever Grands Prix for both the Media and Music Spikes. Brands making their debut include: Boost Holdings, FairPrice Group, Godrej Consumer Products, Hyundai, LEGO, OPPO and Samsung.

Speaking about the Jury, Melanie Speet, Director, Spikes Asia, said: “The Jury is at the heart of Spikes Asia. Each Juror brings unparalleled expertise and a deep understanding of creativity’s role in driving business growth. Their insights will ensure that the work celebrated truly reflects the best of APAC’s creative industry.”

Simon Cook, CEO, LIONS, added: “This year's Jury line-up demonstrates the crucial role creativity plays in delivering measurable business impact. By recognising work that drives growth, engagement and brand value, Spikes Asia continues to highlight how innovative ideas translate into real results for businesses across APAC. We’re excited to see the work they will champion and the conversations they will inspire.”

The Spikes Asia 2026 Juries have been named as:

Audio & Radio, Film, Print & Publishing Reed Collins | Chief Creative Officer, Ogilvy, APAC Ajay Thrivikraman | Chief Creative Officer, Publicis Groupe, South East Asia Matty Burton | Chief Creative Officer, Omnicom, Oceania Nurlan Satarov | Creative Director, Cheil Worldwide, Kazakhstan Pathida Akkarajindanon | Executive Creative Director, Wolf BKK, Thailand Ruchi Sharma | Founder and Chief Creative Officer, HumanSense, Sri Lanka
Sehee Kim | Creative Director, Innocean, South Korea Teeny Gonzales, CEO and Chief Creative Officer, SEVEN A.D., the Philippines

Brand Experience & Activation, Creative Commerce
Lisa Fedyszyn | Chief Creative Officer, Special, Aotearoa New Zealand Ben Sun Erhei | CEO and Chief Creative Officer, Havas Creative China, Mainland China Farrukh Sharif | Creative Director, Synthesis Advertising Agency, Uzbekistan Jumi Kim | Head of Brand Experience Sub-Division, VP, Hyundai Motor Company, Global Mandie Van der Merwe | Chief Creative Officer, Saatchi & Saatchi, Australia Nopharit Dusadeedumkoeng | Chief Creative Officer, TBWA\Juice Bangkok, Thailand Shinichi Kobayashi | Executive Creative Director and Creative Innovation Officer, ADK MS Inc., Japan

Creative B2B
Wendy Walker | VP and Chief Marketing Officer, Salesforce, ASEAN Ant Melder | Creative Partner, Cocogun, Australia Ashish Khazanchi | Managing Partner, Enormous Brands, India Carolyn Devanayagam | Head of Weber Advisory APAC and Managing Director, Singapore, Weber Shandwick, APAC and Singapore Ganzorig Vanchig | Founding Chairperson, Bat Solution Partners, Mongolia Pearlyn Chiam | Creative Experience Director, Transmission Agency, Singapore

Creative Data, Innovation
Maurice Riley | Chief Data Officer, Publicis Groupe, ANZ Alvin Neo | Chief Customer & Marketing Officer, FairPrice Group, Singapore Diana Boo | Chief Marketing Officer, Boost Holdings Sdn Bhd, Malaysia and South East Asia Gurbaksh Singh | Chief Creative Officer and Chief Innovation Officer, Dentsu Creative, India Mark Brenndorfer | Creative Director, VML, Mainland China Marta Caseny Rius | Group Creative Director, R/GA, APAC Tennille Barnes | Head of Creative Tech & Innovation, Colenso BBDO, Aotearoa New Zealand

Creative Effectiveness, Creative Strategy Shilpa Sinha | Chief Strategy Officer, McCann Worldgroup, APAC Anirban Roy | Chief Strategy Officer, Leo, India Hannah McHard | Head of Effectiveness, BMF, Australia Munas Van Boonstra | Managing Director, Monks, South East Asia Taewon Kim | CEO, INNORED, South Korea Truong Le | Marketing Director, Samsung Electronics, Vietnam Yabin He | Chief Growth Officer, McDonald's China, Mainland China

Design, Industry Craft
Atiya Zaidi | CEO and Chief Creative Officer, BBDO, Pakistan Ashwini Deshpande | Co-Founder and Director, Elephant Design, India Bianca Mente | Design Director, Design Bridge and Partners, Singapore Biboy Royong, Executive Creative Director, Dentsu Creative, the Philippines Joseph Lau | Global Head of Creative and Design, OPPO, Global Kevin Wilson | Creative Director, Nani Creative, Australia Leila Kaimoldanova | Founder, BrandForma, Kazakhstan

Digital Craft, Social & Creator Barbara Humphries | Chief Creative Officer, Droga5 ANZ, part of Accenture Song, ANZ Alan Leong | Content Solution Lead SEA, TikTok, South East Asia Deepika Baghel | Senior Creative Director, Kinnect, India Jao Bautista | Executive Creative Director, Propel Manila, the Philippines Jennifer Tse | Social Media Director, Havas, Hong Kong SAR Kazuki Tsuburaki | Managing Director and Executive Creative Director, Dentsu Digital, Japan Rafael Imamniyazov | Creative Group Head, GForce Grey, Kazakhstan Sorada Sonprasit | CEO, Publicis Groupe, Thailand

Direct, Outdoor Anupama Ramaswamy | Managing Director and Chief Creative Officer, Havas Creative, India Iska Hashim | Executive Creative Director, Leo, Malaysia Jayel Ladioray | VP, Head of Consumer Communications & Experience, Nestlé, the Philippines Mo Chen | Executive Creative Director, TBWA\Shanghai, Mainland China Mohammad Akrum Hossain | Chief Creative Officer, POP5, Bangladesh Renata Muratova | Independent Creative Director, Kazakhstan Richard Williams | Group Executive Creative Director, VML, Australia Sayaka Arimoto | Creative Director and Copywriter, Dentsu Inc., Japan

Entertainment, Gaming, Music Britney Pai | Head of Entertainment, dentsu, Greater North Asia Corey Chalmers | Chief Creative Officer, YoungShand, Aotearoa New Zealand Giant Kung | Chief Creative Officer and Writer, Ogilvy, Taiwan Mariya Mun | CEO, NOTO Agency, Kazakhstan Prachi Narayan | Managing Partner, Havas Play, India Primus Nair | Creative Director, Our LEGO Agency, APAC Ryota Haraguchi | Creative Director, TBWA\HAKUHODO, Japan

Film Craft Wuthisak Anarnkaporn | Film Director and Founder, Factory01, Thailand Abhinav Pratiman | Film Director, Early Man Film, India Ben Dailey | Managing Director and Executive Producer, The Sweetshop, Aotearoa New Zealand Jacqueline Wu | President of Operation, McCann Worldgroup China and CEO of Craft China, Omnicom Production, Mainland China Joanne De Rozario | Managing Director, Prodigious, South East Asia Rani Rauf | Director, Executive Producer, Hidra Production, Indonesia Rick Sakurai | Creative and Managing Director, MassiveMusic Tokyo, APAC

Healthcare Rohini Miglani | Former VP at P&G, Asia, Middle East, Africa and India Brian Ng | Chief Experience Officer, Publicis China and Head of Strategy, Publicis Health China, Hong Kong SAR and Mainland China Catherine Huang | Director, Public Affairs, Gilead Sciences, Taiwan Jini Mathai | Regional Business Head, Havas Health Network, South East Asia Puneet Kapoor | Chief Creative Officer, South region, Ogilvy, India Sharon Howard-Butler | Creative Partner, Omnicom Health, Australia Shoji Taniguchi | Executive Creative Director, Dentsu Digital, Japan

Media Josh Gallagher | Chief Strategy & Growth Officer, WPP Media, APMEA Ahmed Kapadia | Chairman and CEO, Synergy Group, Pakistan Harsh Deep Chhabra | Global Media Lead, Godrej Consumer Products Limited, Global Huong Ta | Personal Care Lead and Media Director, Unilever, Vietnam Miki Lee | Managing Director, Starcom, Taiwan Sarah Louzioui | CEO, Havas, Cambodia Sian Whitnall | CEO, OMD, Australia

PR Tomoko Tagami | Founder and CEO, Synasia, Japan Daniel Ko | Executive Creative Director, Edelman, Singapore Deepshikha Dharmaraj | CEO, Burson Group, India Elizabeth Bae | Managing Director, Weber Shandwick, South Korea Jon Austin | Co-Founder and Chief Creative Officer, Supermassive, Australia Mihi Blake | Founder and Managing Director, Māia, Aotearoa New Zealand Sisca Margaretta | SVP, Corporate Communications, Visa, APAC

Entries into Spikes Asia are being accepted until Thursday 29 January 2026. Further information on the Awards can be found at www.spikes.asia.