Spikes Asia news, views & interviews

A spotlight on creating a connection with Chinese audiences through Spike-winning work ‘Answer Me’.

How they made their mark and engaged consumers with the ‘Frying Pan Challenge’.

On award-winning work that solves customers’ pain points to drive growth for their client’s brand.

Mongolia will be represented on the Jury for the first time

The PR Jury President gives the inside track on what the Jury will be looking for in 2025.

The Design and Industry Craft Jury President on the importance of beautiful craftsmanship.

The line-up sees representation across Australia, Mainland China, India, Japan, New Zealand, Singapore, South Korea and Thailand.

Hear how the award-winning work 'Air Drummer' was conceived and created on a limited budget.

APAC’s most prestigious and sought-after award for creativity and marketing effectiveness, also announces a refresh to its Awards and an evolution to its platform.

Hear WARC’s Asia Editor Rica Facundo discuss three themes from Spikes Asia, featuring conversations from Ada Lazaro, regional marketing director of McDonald's, Yousuke Ozawa, creative director at UltraSuperNew, and Stephanie Winkler, head of CrowdDNA APAC.

The Report shines a light on the best creative work, as selected by Spikes Juries, and includes the expanded rankings for this year’s top performing networks, agencies and companies from the region.

This year's winners have been announced, including the Special Awards and Young Spikes Competition winners

From an initial 3189 entries from 24 markets, 677 pieces of work have been shortlisted.

McDonald’s Regional marketing director on localising campaigns in Asia and tapping into culture.

P&G Asia is honoured, marking its second win as the Advertiser of the Year at Spikes Asia.

Howatson+Company won Spikes Asia Independent Agency of the Year in 2023, hear from its ECD, Gavin Chimes.

Matt Che, Budweiser, APAC's Chief Marketing Officer, shares views and advice for effective marketing and creative strategies.

Diageo, Haleon, L’Oréal and McDonald’s are among those confirmed.

2024 sees the highest representation from brands, including adidas, Budweiser, Burger King, PepsiCo, Volkswagen and Unilever

Hear from the Jury President for Creative Effectiveness and Creative Strategy Spikes, Aditya Kanthy on APAC creativity and his hopes for Spikes Asia 2024.

We talk creativity and gaming with the inaugural Jury President of the Gaming Spikes, Joey David Tiempo

Jury Presidents announced, including a Taiwan-based agency for the first time

The Spikes Asia Academy is now open to creatives and brand marketers under 30 for registration

Two days of content and networking, 13-14 March 2024, at the Conrad Centennial.

The annual report shines a light on the best creative work, as selected by Spikes Juries and includes the rankings for this year’s top performing Networks, Agencies and Companies from APAC.

South Korea, The Philippines, Japan and Mainland China awarded first time Grands Prix across multiple Awards.

Following a shortlist of 651 pieces of work, 118 Bronze, 83 Silver and 45 Gold Spikes have been awarded. The Gold Winners will now compete to take a coveted Grand Prix.

Australia, Japan and India are leading the shortlists.

The 2023 Innovation Spikes shortlist is revealed, including work from Australia, India and South Korea

The 110 industry experts from across APAC include global brands such as TikTok and Reckitt for the first time.

The 15 industry experts from across Asia Pacific include markets such as India, Japan, Singapore, China...

If you're thinking of submitting your entry to Spikes Asia 2023 make sure to watch the How to Win a Spike briefing with our Awards Expert, Rebecca Peacock.

Now in its 36th year, the Spikes Asia Awards will return to in-person judging after a three year hiatus.

The Spikes Asia Festival of Creativity has revealed the Grands Prix and Special Award winners, recognising the best work from across Asia-Pacific’s branded communications industry.

Following a shortlist of 625 pieces of work, 39 Gold, 79 Silver, 117 Bronze and 11 Spikes have been awarded. The Gold Winners will now compete to take a coveted Grand Prix.

Spikes Asia, now on its 35th edition, has today released shortlists across all 24 categories.

Chief Creative Officer at Grey Malaysia

EVP - Business at Dentsu Webchutney Pvt Ltd

Chief Creative Officer at Performance Art

General manager and head of esports at Mindshare China

Creative Director, Colenso BBDO

Executive Creative Director at Wunderman Thompson Philippines and Integrated Strategy Director at Wunderman Thompson Philippines

CCO, DDB Mudra Group