Spikes Asia, APAC’s most prestigious and sought-after award for creativity and marketing effectiveness, has today released the Spikes Asia Creativity Report, available to everyone for free through LIONS’ intelligence platform, The Work. The annual report shines a light on the best creative work, as selected by Spikes Juries and includes the rankings for this year’s top performing Networks, Agencies and Companies from APAC.
Speaking about the report, Simon Cook, CEO, LIONS, said, “The Spikes Asia Creativity Report is an essential tool for benchmarking creative excellence and effectiveness for the year ahead. It is also a celebration of the most creative ideas from the region and we are excited to be able to share this with our community in APAC. This year’s winners show us how to create the best conditions for creativity to flourish. Successful brands demonstrated that an insatiable quest for quality, combined with an open mind to new ways of working were essential to impactful work. I would like to congratulate all the shortlisted and winning companies. Together, they set the benchmark for creativity in APAC.”
The rankings are compiled using data from Spikes-winning and shortlisted work from 2023. The Spikes Asia Creativity Report is powered by The Work, the LIONS intelligence platform that houses 250,000 pieces of global work along with how it was briefed, researched, produced and crafted. The 2023 rankings saw Leo Burnett win Network of the year for the first time, Howatson+Company win Independent Agency of the Year for the first time and the Spikes Palm was awarded to production company, Lunar Films, the first time Mainland China have been awarded in this category.
Also included in the report is analysis and insights from the winning work and lessons on how brands are growing businesses and tackling some of the region’s most challenging problems in innovative ways. The themes covered include: The quest for quality; Shaping behaviour change; Participation subverting convention; and How brands are hiding their messages.