Knox Balbastro, Staff Content Strategist, Alibaba Group

Knox's personal slogan is "evolve always". That's why her career has spanned every shape and screen advertising can fit in-- from activations to TVCs, tech builds to social media. As the former social media creative lead at Digitas, she pushed creative boundaries creating campaigns for Disney Studios, Marvel, and Star Wars across the region. Her next big leap: championing creativity at the Alibaba headquarters in Hangzhou, China. As a staff content strategist, her goal is to create a brand voice for global e-commerce platform AliExpress while driving content for the new retailtainment landscape. In 2016, she was chosen for the Cannes Lion See It Be It Class of 2016-- a life-changing program that she wanted more women in Asia to have access to. Now, that it’s debuting in Spikes, she can’t wait to help shape the future leaders who will no doubt turn the industry on its head in the fastest-growing region in the world, Southeast Asia. As part of her volunteer work, she has shared her thoughts and words with SheSays Singapore, Campaign Brief Asia, and Save the Children Singapore. She was the social media consultant for the first TEDxCanggu in Bali, Indonesia.

Lizi Hamer, Regional Creative Director, Octagon

Lizi has been quoted to have the ‘creative enthusiasm of a school bus on the way to the zoo’. And boy is it contagious.

As a trailblazing Creative Director Lizi builds world-class attention earning work through her highly crafted stories, her powerful network of collaborators and her unwavering belief that marketing can help solve the world’s problems.

Her infectious style, tireless story hunting and her belief in the power of generous ideas has put her on the Masters Stage of Creativity at Spikes Asia. Allowed her to support the industry on the Spikes Entertainment & CannesLions Jury’s. She has shared her opinions on the TEDX stage for P&G and as an expert on the panel for Gruen TV show.

Her generous ideas don’t stop there. Lizi leads SheSays Singapore, a community built to support more women into the creative and digital industries. The events ‘Fabulous Female F+ckups’ and ‘Women Cannes Lah’ raise awareness and strength across Asia. Lizi co-founded SisuGirls, a stunning and successful program that builds confidence and grit in young girls through sport and adventure.

This is what Lizi has to say about See It Be It:

"See It Be It invites women into a space to accelerate their learning, reinforce their creativity and build a unique network from which to spring forward.

The See It Be It experience gave me a view of incredible female creative leaders that I’d never had before. The experience built my inner sisu, and invited me into one of the most valuable networks of my life. It’s changed my perspective of the industry and given me a creative spark that can’t be quashed."