Strategy & Effectiveness Academy

This programme gives young marketers, brand managers and strategists everything they need to successfully deliver brand marketing strategies with effectiveness at their core.

25 - 27 September 2019

The Strategy & Effectiveness Academy offers young marketers, brand managers, and strategists essential preparation for a successful delivery of effectiveness through every step of their work.

Alongside exclusive in-class presentations from industry leaders, participants have access to relevant seminars from the main Festival programme and exhibitions of the region's most innovative and creative work.

For any enquiries about the Academy, please please contact Ryhn Lee at

Who is it for?

It is an essential immersion for those who wish to adopt a strong effectiveness culture throughout their agencies. The academy is especially tailored for Young Advertising Managers, Brand Managers, Communications Managers, Marketing Managers, Media Planners, Planners, Project Managers, and Strategists.

How does it work?

The course is designed to share best practices and trade secrets for delivering brand and business growth throughout your agency.

The insights provided by the speakers made me reassess our current marketing directions and strategies.

Ee Ling Lee
Marketing Executive, Zespri International Limited, Singapore

Key themes in 2019

Here are just some examples of the learning that will take place at the Strategy & Effectiveness Academy in 2019.


How new media technologies like AR/VR are influencing the industry


The influence of Programmatic in 2019

Changing partnership ecosystem

Agencies, consultancies, tech platforms - the partnerships ecosystem is changing


How eCommerce is evolving in the face of tech disruptions.

Future Consumers

How future consumers will engage with marketing


Seema Punwani

Partner, R3 Worldwide

Seema has been in the marketing and communications industry for nearly two decades. Her work with leading marketers like Unilever, Nestlé, Singapore Airlines, Economic Development Board, Mastercard, Procter & Gamble and DBS allows her to deep-dive into key strategic issues. Her time spent with reputed and award-winning agencies like Ogilvy and McCann, gave her in-depth understanding of the evolving communication landscape. She enjoys working across both ecosystems and learning from a diverse community. A part-time lecturer, teaching and talent development is a passion for her. Connect with Seema on LinkedIn here.

Strategy and Effectiveness Academy 2019 Speakers

  • Michelle Excell

    Founder and Immersive Technology Strategist

    The Antipodean

  • Paul Falzon


    Paul Falzon And Associates Pte. Ltd

 A fantastic, inspiring learning experience, with engaging, prominent speakers.

Jackson Yeo
Account Executive, Dentsu Singapore Pte Ltd, Singapore

More training opportunities at Spikes Asia 2019

The Spikes Asia academy curriculum is essential learning for anyone wanting to accelerate their career.