The Strategy & Effectiveness Academy offers young marketers, brand managers, and strategists essential preparation for a successful delivery of effectiveness through every step of their work.
Alongside exclusive in-class presentations from industry leaders, participants have access to relevant seminars from the main Festival programme and exhibitions of the region's most innovative and creative work.
For any enquiries about the Academy, please complete the form below.
It is an essential immersion for those who wish to adopt a strong effectiveness culture throughout their agencies. The academy is especially tailored for Young Advertising Managers, Brand Managers, Communications Managers, Marketing Managers, Media Planners, Planners, Project Managers, and Strategists.
The course is designed to share best practices and trade secrets for delivering brand and business growth throughout your agency.
Ee Ling Lee
Marketing Executive, Zespri International Limited, Singapore
Here's a flavour of the learning that took place in 2018. The 2019 academy topics will be announced soon.
Through smart consumer targeting, segmentation and insights
How to create an action plan for growth.
Developing, evaluation and optimising effective creative work.
Effective media and engagement strategies.
Measuring and demonstrating effectiveness.
Seema has been in the marketing and communications industry for nearly two decades. Her work with leading marketers like Unilever, Nestlé, Singapore Airlines, Economic Development Board, Mastercard, Procter & Gamble and DBS allows her to deep-dive into key strategic issues. Her time spent with reputed and award-winning agencies like Ogilvy and McCann, gave her in-depth understanding of the evolving communication landscape. She enjoys working across both ecosystems and learning from a diverse community. A part-time lecturer, teaching and talent development is a passion for her. Connect with Seema on LinkedIn here.
Account Executive, Dentsu Singapore Pte Ltd, Singapore
The Spikes Asia academy curriculum is essential learning for anyone wanting to accelerate their career.