Strategy & Effectiveness Academy

This programme gives young marketers, brand managers and strategists everything they need to successfully deliver brand marketing strategies with effectiveness at their core.

25 - 27 September 2019

The Strategy & Effectiveness Academy offers young marketers, brand managers, and strategists essential preparation for a successful delivery of effectiveness through every step of their work.

Alongside exclusive in-class presentations from industry leaders, participants have access to relevant seminars from the main Festival programme and exhibitions of the region's most innovative and creative work.

For any enquiries about the Academy, please complete the form below.

Who is it for?

It is an essential immersion for those who wish to adopt a strong effectiveness culture throughout their agencies. The academy is especially tailored for Young Advertising Managers, Brand Managers, Communications Managers, Marketing Managers, Media Planners, Planners, Project Managers, and Strategists.

How does it work?

The course is designed to share best practices and trade secrets for delivering brand and business growth throughout your agency.

The insights provided by the speakers made me reassess our current marketing directions and strategies.

Ee Ling Lee
Marketing Executive, Zespri International Limited, Singapore

What the academy explored in 2018

Here's a flavour of the learning that took place in 2018. The 2019 academy topics will be announced soon.

Generating disruption, differentiation and growth

Through smart consumer targeting, segmentation and insights

Designing business and marketing strategies

How to create an action plan for growth.

Developing effective creative work

Developing, evaluation and optimising effective creative work.

Progressing effective strategies

Effective media and engagement strategies.

The impact of effectiveness

Measuring and demonstrating effectiveness.


Seema Punwani

Partner, R3 Worldwide

Seema has been in the marketing and communications industry for nearly two decades. Her work with leading marketers like Unilever, Nestlé, Singapore Airlines, Economic Development Board, Mastercard, Procter & Gamble and DBS allows her to deep-dive into key strategic issues. Her time spent with reputed and award-winning agencies like Ogilvy and McCann, gave her in-depth understanding of the evolving communication landscape. She enjoys working across both ecosystems and learning from a diverse community. A part-time lecturer, teaching and talent development is a passion for her. Connect with Seema on LinkedIn here.

 A fantastic, inspiring learning experience, with engaging, prominent speakers.

Jackson Yeo
Account Executive, Dentsu Singapore Pte Ltd, Singapore

More training opportunities at Spikes Asia 2019

The Spikes Asia academy curriculum is essential learning for anyone wanting to accelerate their career.