Young Spikes Marketers Academy

Three days of targeted tuition for young marketers and brand managers, exploring the importance of creativity for brands today and relationship between creativity and effectiveness.

26 - 28 September 2018

The Young Marketers Academy offers young marketers and brand managers essential preparation for a successful future in the communications industry.

Alongside exclusive in-class presentations from industry leaders, participants have access to relevant seminars from the main Festival programme and exhibitions of the region's most innovative and creative work.

The academy takes place during Spikes Asia and concludes with a graduation ceremony celebrating participants' achievements.

For any enquries about the Academy, please contact Ryhn Lee at

The Programme

This is an exhaustively interactive course that will cover the strategic and practical elements of being a marketer, and includes the chance to come up with ideas, pose questions and bounce suggestions off your peers. The programme includes:

Exclusive presentations

Focused on essential topics for marketers from industry leaders

Insights from creatives

Hailing from the communications industry and beyond

Curated seminars

Access to the main Spikes Asia programme

Exhibition of work

Access to exhibitions of the region’s most innovative work

Who is it for?

Young marketers and brand managers will be given essential preparation for a successful future in the communications industry.

The academy is especially tailored for: Young Advertising Managers, Brand Managers, Business Development Managers Communications Managers, Marketing Managers, Media Managers and Sales Managers.

How does it work?

Combining seminar sessions with unique insights from industry leaders and exhibitions of the region's best creative work, this tailor-made academy gives up-and-coming marketers a bite-sized but in-depth industry education.

What will you learn?

In recent times, marketers face the challenges imposed by the advancement of intelligent technologies (i.e. Machine Learning, AI.)
How do we respond to it? Is there still a role for us within the future landscape of marketing?

Creativity is what sets marketers apart from machines and we believe that creativity is the key to surviving this new marketing landscape.

The Young Marketers Academy at Spikes Asia will be the platform that marketers discuss these challenges and learn to overcome them through creativity.

Learn how intelligent technologies and human creativity can work together to make a impactful difference for the brands we work with. 

Topics include:

Future of Marketing
Big Data
Personalisation / Real-time data
Omnichannel marketing
Targeting & segmentation

Know and embrace the new tools to enhance the effectiveness and efficiency of marketing activities.

Academy tutor

Khoo Kar Khoon is the Chairman of Gigagigs

Khoo Kar Khoon

Khoo Kar Khoon is the Chairman of Gigagigs – a crowd sourcing marketing solutions startup in Malaysia/SEA/Greater China. With his many good years of experience in media, Khoo has also been appointed as the Independent Board of Director of Media Chinese International Limited, a public listed company in both Malaysia and HK Stock Exchange. Khoo has also recently sat on the Board of Ydigital Asia – a hybrid business consulting and digital agency in the region.Khoo is the former Communication Director of Nestle Malaysia, where he had instrumented many communication campaigns for more than fifteen key popular household brands in Malaysia including MILO, MAGGI, NESCAFE and KITKAT. Khoo joined Nestle in 2000 and rose from Media Manager to Communication Director, a role he held since 2009. Prior to joining the FMCG giant, Khoo was a key founding member of Zenith Media and he was also an accountant in Coopers & Lybrand - an international accounting firm before joining Zenith.Actively involved in growing the industry, Khoo is currently the Advisor and the Past President of Malaysia Advertisers Association, Executive Board Members of Asian Federation Of Advertisers and Member of the Board Of Advisor of UUM (University Utara Malaysia).Khoo has also been ranked top 10 in Asia’s Most Popular Person in Digital Advertising.