The Young Marketers Academy offers young marketers and brand managers essential preparation for a successful future in the communications industry.
Alongside exclusive in-class presentations from industry leaders, participants have access to relevant seminars from the main Festival programme and exhibitions of the region's most innovative and creative work.
The academy takes place during Spikes Asia and concludes with a graduation ceremony celebrating participants' achievements.
For any enquries about the Academy, please contact Ryhn Lee at RyhnL@spikes.asia
This is an exhaustively interactive course that will cover the strategic and practical elements of being a marketer, and includes the chance to come up with ideas, pose questions and bounce suggestions off your peers. The programme includes:
Focused on essential topics for marketers from industry leaders
Hailing from the communications industry and beyond
Access to the main Spikes Asia programme
Access to exhibitions of the region’s most innovative work
Young marketers and brand managers will be given essential preparation for a successful future in the communications industry.
The academy is especially tailored for: Young Advertising Managers, Brand Managers, Business Development Managers Communications Managers, Marketing Managers, Media Managers and Sales Managers.
Combining seminar sessions with unique insights from industry leaders and exhibitions of the region's best creative work, this tailor-made academy gives up-and-coming marketers a bite-sized but in-depth industry education.
In recent times, marketers face the challenges imposed by the advancement of intelligent technologies (i.e. Machine Learning, AI.)
How do we respond to it? Is there still a role for us within the future landscape of marketing?
Creativity is what sets marketers apart from machines and we believe that creativity is the key to surviving this new marketing landscape.
The Young Marketers Academy at Spikes Asia will be the platform that marketers discuss these challenges and learn to overcome them through creativity.
Future of Marketing
Personalisation / Real-time data
Targeting & segmentation
Khoo Kar Khoon is the Chairman of Gigagigs – a crowd sourcing marketing solutions startup in Malaysia/SEA/Greater China. With his many good years of experience in media, Khoo has also been appointed as the Independent Board of Director of Media Chinese International Limited, a public listed company in both Malaysia and HK Stock Exchange. Khoo has also recently sat on the Board of Ydigital Asia – a hybrid business consulting and digital agency in the region.Khoo is the former Communication Director of Nestle Malaysia, where he had instrumented many communication campaigns for more than fifteen key popular household brands in Malaysia including MILO, MAGGI, NESCAFE and KITKAT. Khoo joined Nestle in 2000 and rose from Media Manager to Communication Director, a role he held since 2009. Prior to joining the FMCG giant, Khoo was a key founding member of Zenith Media and he was also an accountant in Coopers & Lybrand - an international accounting firm before joining Zenith.Actively involved in growing the industry, Khoo is currently the Advisor and the Past President of Malaysia Advertisers Association, Executive Board Members of Asian Federation Of Advertisers and Member of the Board Of Advisor of UUM (University Utara Malaysia).Khoo has also been ranked top 10 in Asia’s Most Popular Person in Digital Advertising.
The Spikes Asia academy curriculum is essential learning for anyone wanting to accelerate their career.