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Category

Award

BREWTROLEUM

Grand Prix

Demo Film

Presentation Image

ClientDB BREWERIES
ProductDB EXPORT
EntrantCOLENSO BBDO Auckland, NEW ZEALAND
Type of EntryIntegrated Campaign
CategoryIntegrated Campaign Led by Outdoor
TitleBREWTROLEUM
Product/ServiceDB EXPORT
Entrant : COLENSO BBDO Auckland, NEW ZEALAND
Idea : COLENSO BBDO Auckland, NEW ZEALAND
PR : SPARK PR & ACTIVATE Auckland, NEW ZEALAND
Credits
EditorJun 15 2015 12:00AM
Name Company Position
Neville Doyle Colenso BBDO Planning Director
Nick Worthington Colenso BBDO Creative Chairman
Brodie Reid Colenso BBDO Senior Business Director
Scott Chapman Colenso BBDO Senior Producer
Brett Colliver Colenso BBDO Senior Art Director
Jen Storey Colenso BBDO Head of Broadcast
Nick Harvey Colenso BBDO Experiential Business Director
Andy Blood Colenso BBDO Executive Creative Director
Matt Lawson Colenso BBDO Copywriter
Angela Watson Colenso BBDO Head of Account Management
Lucy Grigg Colenso BBDO Project Director
Andy McLeish Colenso BBDO Head of Planning
Tim Bullock Scoundrel Director
n/a SparkPHD Media Agency
n/a Spark PR PR Agency
Andy Routley DB Breweries Managing Director
Maud Meijboom-van Wel DB Breweries Marketing Director
Sean O'Donnell DB Breweries Marketing Director
Tony Wheeler DB Breweries Marketing Manager
Simon Vicars Colenso BBDO Creative Group Head
Andre Sallowicz Colenso BBDO Creative Group Head

Brief Explanation

Our campaign idea was to turn drinking beer into a selfless act of environmental heroism. So we took the surplus yeast leftover after we finished brewing DB Export, and used it to create a biofuel called DB Export Brewtroleum. To help bring this to life, we created an ambient advertising experience in the most logical of places – the largest Gull petrol station (with the highest traffic) in New Zealand. Every part of the station was rebranded to tell the DB Export Brewtroleum story, refills to the station were even conducted by a Brewtroleum branded petrol tanker. From the moment the consumer entered to when they drove off, the petrol station itself was telling them the story of Brewtroleum and giving them a clear call to action – drink DB export, save the entire world.