Student Creative Award for Print

Meet the people judging the Student Creative Award for Print.

The Jury

Anam AS

Trained as a graphic designer, Anam naturally gravitated towards advertising when he first joined TBWA\Singapore back in 2003 as an art director. Back then, he produced Singapore’s most memorable TV commercial to date – M1’s Free IDD ‘Indian Curry House’ and along the way launched the career of local TV personality Vadi PVSS.

Having worked and managed global creative for some of the world’s biggest brands – such as Gap, Land Rover, Coca Cola, Sprite, Singapore Airlines, Michelin, Philips, Dell, Nikon, UOB, Friesland Campina, Kronenbourg and Microsoft amongst others – Anam has accumulated a wealth of international experience and exposure in his over 15 years in the industry.

Since he left TBWA in 2008, Anam has been the Creative Director at Y&R Beijing, where he brought home the agency’s first wins at Cannes Lions and D&AD in 2010. He has also served as Group Creative Director at Y&R Shanghai, where he launched Gap in China with the iconic ‘Let’s Gap Together’ campaign shot by the legendary Annie Leibovitz – steering it to Asia’s Brand of the Year accolade in 2011.

In 2014, he was lured back home to Singapore by JWT where he managed the creative for the Singapore Tourism Board account across 9 markets.

He then moved on to BBH Asia-Pacific where he spent a year working on the UOB, Kronenbourg and Friesland Campina accounts before making his return home to TBWA\Singapore. He currently manages the global creative for Singapore Tourism, after having successfully launch its rebranding campaign – 'Passion Made Possible'.

Conrad Mendoza Jr.

Region Lead – Brand Innovation
HP Inc.
Asia Pacific and Japan

Conrad Mendoza Jr. has been involved in the digital printing industry for more than 15 years. He has held various roles in business management, strategic marketing, sales, product management and print application development for some of the most innovative digital printer manufacturers today.

Currently, Conrad is the Regional Lead for Brand Owner & Agency Innovation under HP’s Graphic Solutions Business portfolio for the Asia Pacific-Japan region. He works directly with global CPG brands like co-creating with them digitally printed campaigns. He also conducts ideation workshops for brands to help them transition from using conventional to digital print in a unique way. Conrad is based in the HP HQ in Singapore.

Executive Creative Director
McCann Health

Sean has worked on leading FMCG and healthcare brands in Canada, the US, Australia, Japan and Singapore. His work has been recognised at Cannes Lions, Spikes Asia, the One Show, LIA, Clio and ARCHIVE.

Since joining McCann Health Australia in 1999, Sean has worked as ACD for Australia, ECD for Singapore and SEA, and ECD for Japan and North Asia.

Recently returned to Singapore, Sean firmly believes Health and Wellness is the true crucible for creativity and the only place in advertising where you can actually feel good about what you do for a living.