Teams have 24 hours to develop an integrated social media campaign and competitors are judged on their ability to use social media inventively.
Each team will be expected to include a 250-word explanation for each part with links to relevant mock-ups, images etc.
Teams should include a maximum of three social media platforms in their supporting material within the online presentation page.
A panel of expert judges will judge each entry and select the winners, who will be awarded Gold medals at the Spikes Asia Awards Ceremony. They will also receive full delegate passes to Spikes Asia 2020.
Competitors must be aged 30 years or under (born on or after 28 September 1988) and employed in the advertising or communications businesses, in a skill discipline relevant to their chosen competition.
Teams are chosen through a pre-selection process in their own countries. They will participate in the Young Spikes Competitions, held during the Spikes Asia Festival, and compete against young creatives from all over the world.