The Young Spikes Digital Competition will challenge teams to create an Integrated Social Media campaign.
Teams of digital experts will be briefed by a client and expected to use social media as a platform to solve a problem.
The competitors will be expected to show how the power of social media can answer the client's brief and provide a creative solution aligned to the technological evolution of social media.
Each team will be expected to include a 250-word explanation for each part with links to relevant mock-ups, images etc.
Teams should include a maximum of three social media platforms in their supporting material within the online presentation page.
A panel of expert judges will judge each entry and select the winners, who will be awarded Gold medals at the Spikes Asia Awards Ceremony. They will also receive full delegate passes to Spikes Asia 2021.
Competitors must be aged 30 years or under (born on or after 16 October 1989) and employed in the advertising or communications businesses, in a skill discipline relevant to their chosen competition.
Teams are chosen through a pre-selection process in their own countries. They will participate in the Young Spikes Competitions, held during the Spikes Asia Festival, and compete against young creatives from all over the world.