Teams have 48 hours to come up with a fully integrated campaign in response to a brief before demonstrating how it can be launched and executed.
Each team must produce a PowerPoint presentation summarising their campaign, including how it would be launched and executed.
A minimum of three media channels must be used within the campaign (one social media network is considered as one media channel) with teams expected to include at least one piece of supporting material within the 10 slide presentation.
A panel of expert judges will judge each entry and select the winners, who will be awarded Gold medals at the Spikes Asia Awards Ceremony. They will also receive full delegate passes to Spikes Asia 2020.
Competitors must be aged 30 years or under (born on or after 28 September 1988) and employed in the advertising or communications businesses, in a skill discipline relevant to their chosen competition.
Teams are chosen through a pre-selection process in their own countries. They will participate in the Young Spikes Competitions, held during the Spikes Asia Festival, and compete against young creatives from all over the world.