The Young Spikes Integrated Competition gives participants the chance to gain recognition within the industry and make their mark across Asia Pacific.
Teams of two must create an integrated campaign in response to a brief set by a charity or non-profit organisation, whose name, objectives, strategies and target audience are kept secret until the competition briefing session.
Each team must produce a PowerPoint presentation summarising their campaign, including how it would be launched and executed.
A minimum of three media channels must be used within the campaign (one social media network is considered as one media channel) with teams expected to include at least one piece of supporting material within the 10 slide presentation.
A panel of expert judges will judge each entry and select the winners, who will be awarded Gold medals at the Spikes Asia Awards Ceremony. They will also receive full delegate passes to Spikes Asia 2021.
Competitors must be aged 30 years or under (born on or after 16 October 1989) and employed in the advertising or communications businesses, in a skill discipline relevant to their chosen competition.
Teams are chosen through a pre-selection process in their own countries. They will participate in the Young Spikes Competitions, held during the Spikes Asia Festival, and compete against young creatives from all over the world.