Teams are challenged to use their business insight and strategy skills to develop an innovative media strategy and plan with 24 hours.
The two-person teams work to a brief presented by a charity or non-profit organisation, whose name, objectives, strategies and target audience will remain secret until the briefing session.
A panel of expert judges will judge each entry and select the winners, who will be awarded Gold medals at the Spikes Asia Awards Ceremony. They will also receive full delegate passes to Spikes Asia 2020.
Competitors must be aged 30 years or under (born on or after 28 September 1988) and employed in the advertising or communications businesses, in a skill discipline relevant to their chosen competition.
Teams are chosen through a pre-selection process in their own countries. They will participate in the Young Spikes Competitions, held during the Spikes Asia Festival, and compete against young creatives from all over the world.