Young Spikes PR Competition

Craft a PR strategy that connects with the organisations’ brand value, engages with the public and builds relations with relevant stakeholders.

Exhibit your original ideas in the PR sphere and make a name for yourself

The Young Spikes PR Competition gives teams of young professionals just two days to develop a PR strategy that boosts awareness.

The two-person teams work to a brief presented by a charity or non-profit organisation, whose name, objectives, strategies and target audience will remain secret until the briefing session.

How the competition works

The teams will be asked to come up with a strategy idea and produce some elements of creative so that their strategy takes shape in front of the jury. They’ll also be asked to show how their idea would connect with the organisation’s brand value, engage with the public and build relations with relevant stakeholders. They’ll also create PR supporting material applicable in relevant media channels and submit a written proposal before presenting to the jury.

The Prize

A panel of expert judges will judge each entry and select the winners, who will be awarded Gold, Silver and Bronze medals. The Gold winning team will also receive full delegate passes to Spikes Asia 2022 and an exclusive winners interview with Campaign Asia.

Want to join the competition?

Competitors must be aged 30 years or under (born on or after 27 February 1990) and employed in the advertising or communications businesses, in a skill discipline relevant to their chosen competition.

Teams are required to register and submit their work before entries close on 25 September 2020.

Fill up the interest form below to be notified when entries open or send an email to for more information.