The Young Spikes PR Competition gives teams of young professionals just two days to develop a PR strategy that boosts awareness.
The two-person teams work to a brief presented by a charity or non-profit organisation, whose name, objectives, strategies and target audience will remain secret until the briefing session.
The teams will be asked to come up with a strategy idea and produce some elements of creative so that their strategy takes shape in front of the jury. They’ll also be asked to show how their idea would connect with the organisation’s brand value, engage with the public and build relations with relevant stakeholders. They’ll also create PR supporting material applicable in relevant media channels and submit a written proposal before presenting to the jury.
A panel of expert judges will judge each entry and select the winners, who will be awarded Gold medals at the Spikes Asia Awards Ceremony. They will also receive full delegate passes to Spikes Asia 2021.
Competitors must be aged 30 years or under (born on or after 16 October 1989) and employed in the advertising or communications businesses, in a skill discipline relevant to their chosen competition.
Teams are chosen through a pre-selection process in their own countries. They will participate in the Young Spikes Competitions, held during the Spikes Asia Festival, and compete against young creatives from all over the world.