With a background in computer science, Yasu joined Dentsu in 1995 and trained as a copywriter, only to become one of the first Interactive Directors at the agency. After stints at IconNicholson, StrawberryFrog, and Dentsu America, he became one of the youngest Executive Officers, to lead one of the largest creative teams in the world as a single agency.
His accolades include awards at Cannes Lions, D&AD, One Show, Clio Awards, Spikes Asia, and Adfest. He was appointed Jury President of Creative Data Lions at Cannes Lions 2019; Digital Jury President at D&AD 2020; Digital, Mobile, and Digital Craft Jury President at Spikes Asia 2021, Brand/Communication Design Jury Chair at the 100th ADC Annual Awards; and Jury President of Brand Experience & Activation Lions at Cannes Lions 2022. He is also a frequent speaker at creative conferences and award shows.