As the CEO of dentsu’s Media portfolio in Asia Pacific, Prerna is responsible for the growth and success of the group’s leading agency brands like Carat, dentsu X and iProspect across the region. Working with global and local market leadership, she oversees the most forward-thinking media professionals, offering expertise across the entire media ecosystem to deliver value for brands.
Prerna is a business builder with over twenty years of experience in nurturing client relationships, leading diverse teams and fostering a culture of trust and mutuality. Her passion in building outstanding teams to deliver client excellence has enabled her to drive growth for global, regional and local clients.
Prerna champions growth from good across 14 markets and has effectively led the agency through some of its strongest years despite the pandemic.
Prior to joining dentsu in 2016, Prerna held prominent positions in leading media agencies and has lived in India, China and Singapore. She is a regular speaker, judge and mentor in the Advertising & Communications industry and sits on dentsu’s Global Media Executive and dentsu Asia Pacific’s Executive.