Samantha has more than 20 years of experience in product strategy and marketing. She has advised Global 500, public sector teams, tech companies and digital startups and unicorns from all around the globe by transforming insights and analytics into product strategies that drive commercial success.
At R/GA Samantha leads the product strategy discipline across emerging technologies and digital products for APAC. Prior to her transition to the tech sector she was Chief Strategist for Devries Global where she led global and regional PR campaigns for clients including Proctor & Gamble and Johnson & Johnson and pioneered influencer and content marketing measurement across digital channels and social media platforms.
Outside of work, Samantha is an avid hiker and runs a popular hiking group for women in Singapore on Facebook. She’s currently writing a book on product marketing but given the questions she receives about hiking, sometimes wonders if her first book should pivot to ‘Yes, you can hike in Singapore’. She often cajoles the office into after work hikes for fresh air, inspiration and the all-important post-hike dinner.