Jaslin Goh

Jaslin Goh is a strong believer of creative work that works and proponent of innovative and market first ideas. She held senior management positions in both client, management and consulting positions over the past 2 decades. She is currently the Chief Marketing Officer of PayMe by HSBC, the market leader in e-wallet in Hong Kong. In this fintech startup within HSBC, where she leads the Marketing, User Design and Customer Experience functions. She spearheaded the commercialisation of the payment applications, design engaging in-apps user journeys, foster strong partnership collaborations and raise the profile of the brand to lead the growth of customer base and usage programs. She was also a multiple creative and effectiveness award winner such as AME Platinum award Asia, Grand Effies and Spikes awards.

She is a veteran and a constant learner, which gives her an agile and refreshed mind every time. She enjoys sharing her experiences with students, the new generation of practitioners and participates in University and industry events as a judge and lecturer. She is also an active speaker at various marketing, digital and customer experience forums in Asia Pacific, Greater China region.