Hou ChunWei is the group creative director of Group TRON.Since 2003, he started his advertising career. He joined several numerous companies, that are known for great creative 4A and Digital agency,such as BateyRedcell,Ogilvy Taipei,Medialand digital strategy and Inspire Activation(Group TRON).His works covered an extensive range of industries such as automotive, finance,alcoholic drink, sports,mobile, food, and drinks, etc. In addition, Hou has created integrated and digital campaigns for clients such as Hennessy, Heineken, Doritos, KFC, Coca-Cola, Dove, Sony, Nike, adidas, Ford, Mercedes Benz, JP.Morgan and HonDao Foundation, etc.
Hou has strong passion for finding effective ideas, enjoys engaging and connecting with target audiences. During his time in agencies, he has won many awards such as Spikes Asia Award, One Show, Campaign Brief THE WORK, Clio Award, Good Design Award, RedDots, Times Asia Pacific Award, Yahoo BIC, 4A, DSA and many local awards.