Brian Wang has 20 years of brand marketing experiences in Greater China area. As a senior marketer, he has been devoted to exploring growth drivers and establishing winning strategies for brands, leveraging market macro trends, consumer insights, and data analysis. He has built brands with outstanding images and accumulated extensive experiences in healthcare territory.
Before Edelman, Brian has many years of brand marketing experiences. The area he had covered including mid to long team brand strategy, brand growth planning, strategic brand positioning, brand communication strategy, integrated marketing campaign, brand architecture and innovation pipeline, retail marketing, and category marketing. He worked for many MNCs before Edelman, including Gillette, Nokia, GSK Consumer Health, and Moet Hennessy.
During his tenure, he was highly recognized internally and externally. In 2008, he won Effie Award, Gold, with Fenbid Unsung Hero Campaign. The campaign was also awarded by GSK globally with Best Consumer Connection in the same year. In 2020, when he was brand director of Champagne for Moet Hennessy, he won Best Experiential Marketing by Campaign Asia with launch campaign of Dom Perignon P2 2002.
Brian is a graduate of NCCU Taiwan, with a master degree in Public Administration.