Yuichiro Horie

After working for independent agencies, Horie joined TBWA Tokyo office in 2006. After working as a planning director for multiple years, Horie has served as Head of Planning since 2017. He drives the development of brand growth strategies using TBWA's Disruption method.

In addition to his main role as a strategic planning director, Horie also leads a wide range of strategic projects in the agency such as managing a disruption-based consulting team, social marketing, and innovation intelligence team.