Welcome to the new home of APAC marketing effectiveness & strategy
From 2022, the Spikes Asia Awards will incorporate the Tangrams Awards to form a new Strategy & Effectiveness Spike. Combined, the two prestigious awards have an indisputable credibility of over 50 years as the leading benchmarks of creativity and marketing effectiveness in the APAC creative communications industry.
The Awards are continually honed and redefined to ensure they reflect current trends in creative marketing and communications.
While celebrating and highlighting the creativity of ground breaking work remains at the heart of Spikes Asia, measurable impact has become a key indicator in determining the success of a piece of work. We believe that when creativity is effective and effective work is creative, it has the power to positively impact people, brands and the world. Spikes Asia aims to champion a culture of creativity and effectiveness in both the agency and client organisation across the region.
The 2022 'How to win a Spike' awards live briefing covers everything you need to know about the Spikes Asia Awards, including where and how to enter your work in the new Spikes types. Register now to receive a link to the briefing video.