The Spikes Asia Awards are APAC's most prestigious creative communications awards. The Awards serve as the definitive benchmark for not only creative excellence, but also for marketing strategy and effectiveness in Asia-Pacific.  

APAC's most prestigious creative communication awards

The Spikes Asia Award is the benchmark by which the region’s creativity is measured. Since its inception as the Asian Advertising Awards in 1986, it has set the standard for creativity and effectiveness for Asia Pacific’s creative communications industry. The incorporation of the Tangrams Awards with the Spikes Awards brings over 50 years of indisputable credibility as the leading benchmarks of creativity and marketing effectiveness in the APAC creative communications industry.

More about our awards

Meet the Jury

Spikes Asia has announced the 2023 jury line-up. For the first time global brands including TikTok and Reckitt will be represented as well as the first jury member to represent Cambodia.

Meet the Juries
Spikes Asia

See what's new in 2023

Take a look at updates to the Spikes Asia Awards in 2023, including the evolved Creative Commerce Spikes Award and a refresh to the Media Spikes Award.

Social and Influencer

Explore APAC's best work

Be inspired by the 2022 Grands-Prix winning work and Special awards, along with insights into the winning work with Spikes Unwrapped.

Decoding Creativity X Effectiveness Interview Series

Spikes Asia brings weekly insights from award-winning creators of inspiring work from across APAC.

In conversation with Graham Drew, Chief Creative Officer at Grey Malaysia

Spikes Asia talks to Graham Drew about the campaign: Your Plastic Diet: How WWF began to turn the tide on plastic

In conversation with Harsh Shah, EVP - Business at Dentsu Webchutney Pvt Ltd

Spikes Asia talks to Harsh Shah about his award-winning work for Vice, 'The 8-bit Journo’.

In conversation with Yi Liu, general manager and head of esports at Mindshare China

Spikes Asia talks to Yi Liu about the Creative Effectiveness Spike-winning 'Female Gamers' New Hero' campaign.

In conversation with Ian Mackenzie, Chief Creative Officer at Performance Art

Spikes Asia talks to Ian Mackenzie about the Creative Strategy Spike-winning campaign for LifeStyles Healthcare, 'Publicly Traded'. Ian was the CCO of FCB/SIX during the making of the work.

In conversation with Brandie Tan and Sam Zetha of Wunderman Thompson

Spikes Asia talks to the Philippines-based creative and strategist behind a Tangrams-winning Star Wars-themed campaign for Globe Telecom.

In conversation with Rahul Mathew, CCO, DDB Mudra Group

Spikes Asia talks to the agency's chief creative officer about the Creative Strategy Spike-winning campaign for Stayfree, 'Project Free Period'.

In conversation with Terence Ling, Head of Strategy at TBWA\HK

Spikes Asia talks to the agency's head of strategy about the Tangrams-winning campaign for Lexus, 'Unbeaten Path: Small Business Drive'.

In conversation with Thom Darlow, creative director, Colenso BBDO

Spikes Asia talks to Darlow about the Creative Effectiveness Spike-winning 'I’m Drinking It For You' campaign.

Spikes Asia

See previous winning work

Delve into the Spikes Asia archive of shortlisted and winning work for inspiration and insight.

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