Spikes Asia, the region's oldest and most prestigious award for creative advertising. The Awards serve as the definitive benchmark for not only creative excellence, but also for marketing strategy and effectiveness in Asia-Pacific.
Congratulations to the winners of the 2025 Spikes Asia Awards and thanks to all who took part.
Discover the 2025 Spikes Asia Awards
The Spikes Asia Awards are APAC's benchmark of creative excellence. Enter to compete with the region's best work and to showcase your game-changing ideas. Winning a Spike elevates your work to the next level, attracts new clients and talent, and is incontrovertible proof that your work is among APAC's very best.
What I like about Spikes is the cultural context it brings; the region has so many cultures and it is amazing to see the variety of work that you get.
Ali Rez
Chief Creative Officer
Middle East, North Africa & Pakistan, Impact BBDO
Learn from industry leaders' perspectives and insights
“I got to direct via a megaphone for the first time which was a highlight.”
We spoke with the Damien Shatford, Director at The Sweetshop and Droga5’s Executive Creative Directors Hugh Gurney and Joe Sibley about their nail-biting, Spikes-winning collaboration with Macpac on ‘A Bit Precarious’
“Ideas rooted in cultural insights are often the most resonant”
We spoke with the Leo Burnett Taiwan team about their phenomenally successful work, 'Paper Organs’. Learn the story behind the work that won big at both Spikes Asia and Cannes Lions in 2024.
“That’s the resonance that every creator longs for.”
Banana Balloon’s Head of Creative, Akae Wang, and Creative Director, Zita Zou, discuss their Spike-winning work ‘Answer Me’, and share advice for other Chinese agencies considering entering Spikes Asia.
“The entire company is thinking about what we can do to solve our customers' problems and concerns.”
Tetsuya Honda from independent PR agency, Honda Office Tokyo, and Rika Komakine from client, Ajinomoto, discuss the transformative impact the "Frying Pan Challenge" had on Ajinomoto's narrative and its relationship with consumers.
“The size of the idea is much more important than the size of the company.”
Seung-jae Lee, IDEOT’s Chief Creative Officer and 2025 Direct and Outdoor Juror shares insights into IDEOT’s award-winning work, ‘Park O’Clock’.
“Creating meaningful, lasting impact is where our true value lies”
The PR Jury President, Margaret Key, shares her views on the sector and gives the inside track on what the Jury will be looking for in 2025.
“Craft has to inspire love for the idea”
We talk to Ogilvy India's Kainaz Karmakar about the importance of beautiful craftsmanship and the Design and Industry Craft Spikes.
“People love stories that are unpredictable”
We talk to WOLF BKK's Torsak Chuenprapar about the thinking behind their entertertaining and award-winning work, The Air Drummer.
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