WELCOME TO SPIKES ASIA

The Spikes Asia Awards, APAC's most prestigious creative communications awards is now open for entries. These awards now serve as the definitive benchmark for not only creative excellence, but also marketing strategy and effectiveness in Asia-Pacific.  

Celebrating excellence in creative communications and marketing effectiveness

While celebrating and highlighting the creativity of ground breaking work remains at the heart of Spikes Asia, measurable impact has become a key indicator in determining the success of a piece of work. Explore the new Strategy & Effectiveness Spike, Creative Data Spikes and other new categories.

APAC's most prestigious creative communication awards

The Spikes Asia Award is the benchmark by which the region’s creativity is measured. Since its inception as the Asian Advertising Awards in 1986, it has set the standard for creativity and effectiveness for Asia Pacific’s creative communications industry. The incorporation of the Tangrams Awards with the Spikes Awards brings over 50 years of indisputable credibility as the leading benchmarks of creativity and marketing effectiveness in the APAC creative communications industry.

More about our awards

Spikes Asia x Campaign Asia 2022

A new creativity dawns - 1 to 3 March 2022
As the world opens up, there are new possibilities and opportunities. The industry must continue to create ideas that tap into what life means to this new world of consumers and their newfound ambitions. Coming to life and action through a series of hybrid event experiences, Spikes Asia X Campaign Asia celebrates the diverse perspectives and extraordinary creative minds coming out of the region.

Full Juries Announced

Spikes Asia has announced a formidable line-up of 106 jurors who represent the dynamism and diversity of the APAC creative community and will award Asia Pacific’s most prestigious creative communications accolade: the Spikes Asia Award.

Meet the Juries

Decoding Creativity X Effectiveness Interview Series

Spikes Asia brings weekly insights from award-winning creators of inspiring work from across APAC.

In conversation with Graham Drew, Chief Creative Officer at Grey Malaysia

Spikes Asia talks to Graham Drew about the campaign: Your Plastic Diet: How WWF began to turn the tide on plastic

In conversation with Harsh Shah, EVP - Business at Dentsu Webchutney Pvt Ltd

Spikes Asia talks to Harsh Shah about his award-winning work for Vice, 'The 8-bit Journo’.

In conversation with Yi Liu, general manager and head of esports at Mindshare China

Spikes Asia talks to Yi Liu about the Creative Effectiveness Spike-winning 'Female Gamers' New Hero' campaign.

In conversation with Ian Mackenzie, Chief Creative Officer at Performance Art

Spikes Asia talks to Ian Mackenzie about the Creative Strategy Spike-winning campaign for LifeStyles Healthcare, 'Publicly Traded'. Ian was the CCO of FCB/SIX during the making of the work.

In conversation with Brandie Tan and Sam Zetha of Wunderman Thompson

Spikes Asia talks to the Philippines-based creative and strategist behind a Tangrams-winning Star Wars-themed campaign for Globe Telecom.

In conversation with Rahul Mathew, CCO, DDB Mudra Group

Spikes Asia talks to the agency's chief creative officer about the Creative Strategy Spike-winning campaign for Stayfree, 'Project Free Period'.

In conversation with Terence Ling, Head of Strategy at TBWA\HK

Spikes Asia talks to the agency's head of strategy about the Tangrams-winning campaign for Lexus, 'Unbeaten Path: Small Business Drive'.

In conversation with Thom Darlow, creative director, Colenso BBDO

Spikes Asia talks to Darlow about the Creative Effectiveness Spike-winning 'I’m Drinking It For You' campaign.

See previous winning work

Delve into the Spikes Asia archive of shortlisted and winning work for inspiration and insight.

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