Decoding Creativity x Effectiveness
interview series

In conversation with Graham Drew, Chief Creative Officer at Grey Malaysia

Spikes Asia talks to Graham Drew about the campaign: Your Plastic Diet: How WWF began to turn the tide on plastic

In conversation with Harsh Shah, EVP - Business at Dentsu Webchutney Pvt Ltd

Spikes Asia talks to Harsh Shah about his award-winning work for Vice, 'The 8-bit Journo’.

In conversation with Yi Liu, general manager and head of esports at Mindshare China

Spikes Asia talks to Yi Liu about the Creative Effectiveness Spike-winning 'Female Gamers' New Hero' campaign.

In conversation with Ian Mackenzie, Chief Creative Officer at Performance Art

Spikes Asia talks to Ian Mackenzie about the Creative Strategy Spike-winning campaign for LifeStyles Healthcare, 'Publicly Traded'. Ian was the CCO of FCB/SIX during the making of the work.

In conversation with Brandie Tan and Sam Zetha of Wunderman Thompson

Spikes Asia talks to the Philippines-based creative and strategist behind a Tangrams-winning Star Wars-themed campaign for Globe Telecom.

In conversation with Rahul Mathew, CCO, DDB Mudra Group

Spikes Asia talks to the agency's chief creative officer about the Creative Strategy Spike-winning campaign for Stayfree, 'Project Free Period'.

In conversation with Terence Ling, Head of Strategy at TBWA\HK

Spikes Asia talks to the agency's head of strategy about the Tangrams-winning campaign for Lexus, 'Unbeaten Path: Small Business Drive'.

In conversation with Thom Darlow, creative director, Colenso BBDO

Spikes Asia talks to Darlow about the Creative Effectiveness Spike-winning 'I’m Drinking It For You' campaign.