Entries will need to demonstrate how innovation and optimisation at any point of the end to end customer journey led to increased consumer engagement and commercial success.
A number of criteria will be considered during judging and weighted as follows: 30% Idea, 20% strategy, 20% execution, 30% results.
The same piece of work can be entered up to three times in Creative Commerce.
However, the same piece of work may only be entered once in ‘A. Creative Commerce: Sectors’.