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Creative Data

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The Creative Data Spikes celebrate the interplay of ideas and information.

Work should demonstrate how the work was enhanced by the creative and strategic use, interpretation, analysis or application of data and insights. The data-driven strategy must sit at the core of the idea and the results / impact must be clear and robust.


A number of criteria will be considered during judging and weighted as follows: 30% strategy; 30% application; 20% innovation; 20% impact and results.

There is no overall limit to how many times the same piece of work can be entered into Creative Data as long as the categories chosen are relevant.

Other Awards

Brand Experience & Activation