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awards / spikes / Creative Strategy

Creative Strategy

The Creative Strategy Spikes celebrates the idea behind the idea, how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture.

The work will need to demonstrate exceptional interpretation of the business / brand challenge, breakthrough thinking and transformational problem-solving that led to compelling creative strategy.


A number of criteria will be considered during judging and weighted as follows: 30% interpretation of business / brand challenge / 30% insight breakthrough thinking / 20% creative idea / 20% outcome and results. The same piece of work can be entered up to three times in Creative Strategy. However, the same piece of work may only be entered once in ‘A. Sectors’. For Creative Strategy Spikes Award the eligibility dates are 01 January 2021 - 31 January 2024.

Other Awards

Brand Experience & Activation