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Print & Publishing Spikes

The Print & Publishing Spikes celebrate creativity in circulation.

Entries should demonstrate ideas that leap off the page; work that exhibits ingenuity and outstanding craftsmanship in published media.


Criteria considered during judging will predominantly be the idea and the execution.

There is no overall limit to how many times the same piece of work can be entered into Print & Publishing as long as the categories chosen are relevant. However, the same piece of work may only be entered once in ‘A. Print: Sectors’.

In section A each execution constitutes one entry and all executions must have run within the eligibility period.

In Sections B and C multiple executions can be entered as one entry however all Print & Publishing executions must have run within the eligibility period.

Explore the categories

A. Print & Publishing: Sectors

The same entry can be submitted only once in this section.

A01 Consumer Goods.
All fast moving & durable consumer goods, including food and drinks, toiletries, cleaning products, other household goods, other FMCG, clothing and accessories, furniture, consumer electronics, cars and automotive products & services.
* All fast food entries should go in A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains

A02 Healthcare.
Pharma, OTC drugs, wellness.

A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains.
All transport and travel related services, including public transport and tourism boards. All entertainment and leisure related services, including museums, festivals and gyms. All shops, including online shopping, opticians, hairdressers and estate agents. All restaurants and fast food chains, including cafes and bars.

A04 Media / Entertainment.
Music, film, television, publications & media, books, news, digital platforms, other media.

A05 Consumer Services / Business to Business.
Legal, financial, B2B technology, consultancies & professional services, other business services, internal & corporate communications.

A06 Not-for-profit / Charity / Government.
Government, public information, other not-for-profit, military, charities, non-profit.
* All CSR work should be entered in the relevant sector and/or C07. Corporate Purpose & Social Responsibility category in section C. Culture & Context

B. Innovation in Print & Publishing

If you are submitting more than one execution please upload all executions in a single digital presentation image.

B01 Innovative and Adapted use of Print & Publishing .
Non-traditional and innovative print work that has been modified or adapted to have physically active elements. This may include, but is not limited to, print work with digital and interactive elements such as downloadable applications, QR codes, AR and 3D printing.
* Please send physical samples for the jury to experience.

C. Culture & Context

Work that is brought to life through cultural insights and regional context.

If you are submitting more than one execution please upload all executions in a single digital presentation image.

C01 Local Brand.
Work for brands which are only distributed in a single locality or market that resonated with a specific target audience.

C02 Challenger Brand.
Brands which have creatively adapted their approach in response to competitor pressure by challenging the status quo to create game-changing work that uses progressive thinking and innovative creativity.

C03 Single-market Campaign.
Work that only aired or ran in a single country / region / market. Entries should describe how the work was designed for the specific target market.

C04 Social Behaviour.
Work inspired by a specific audience / community, hinging on identifiable social behaviour.

C05 Cultural Insight.
Work inspired by a specific cultural insight stemming from the ideas, customs, values and lifestyles found within a specific region or locality.

C06 Breakthrough on a Budget.
Creative use of modest budgets and/or resources in relation to the market and/or industry to create maximum impact. Entries should demonstrate how fresh insight, smart spending and compelling strategic thinking solved a business problem despite limited resources.

C07 Corporate Purpose & Social Responsibility.
Purpose driven work / brand activism which address social, ethical and environmental issues. Entries should demonstrate how the brand’s purpose has created value and impacted communities by connecting customers to culture.

C08 Market Disruption.
Brands that have creatively adapted their strategy in response to local / regional / global issues, embracing new ways of delivering their brand while showing consideration for the consumer.

Other Spikes in Spikes Asia

Brand Experience & Activation