Music

Original music content to promote a track, album or artist.

A01 Music Video.
Entries should demonstrate exceptional examples of original music videos and interactive music videos.

A02 Brand or Product Integration into Music Content.
Relevant and symbiotic brand integration into music videos or other music content.

Initiatives to promote a track, album or artist, created to engage new or existing fans.

B01 Music Live Experience.
The design and production of experiences with music at its core. This could include, but not be limited to, concerts, stunts, installations and activations.

B02 Fan Engagement / Community Building.
Strategic initiatives designed to engage, build and/or maintain an artist’s fanbase / community that may result in an enhanced brand affinity. Community activity (passive fans vs active fans), engagement levels and the appropriateness of targeted conversation / communication directed at active / non-active users will all be considered.

Creative use of music platforms and technology for a brand or artist. Focus will be placed on the creative application of technology to enrich a brand’s content and its product or service.

C01 Innovative use of Music Technology.
Creative use of music platforms and technology to enrich a brand’s content and its product or service. This may include, but is not limited to, creation or use of music streaming platforms, video hosting services, playlist strategies, apps, devices and new technology in the promotion of a brand or an artist.

Collaboration between a brand and music artists to co-create and develop entertaining and engaging content to further a brand’s reach, increase awareness and drive business.

D01 Use of Original Composition.
Collaboration between a brand and music artists to co-create, license or adapt music compositions to further a brand’s reach, increase awareness and drive business.

D02 Use of Licensed / Adapted Music.
Placement of a track that has been licensed or adapted by, but not specifically created for, a brand for use in it's communications. The sourcing and suitability of the music for the brand will be considered.

D03 Strategic Partnership.
Exceptional collaboration between a brand or charity / non-profit organisation and music artists that mutually benefit everyone involved, producing exclusive content to increase a brand's reach or awareness of a cause.