Initiatives to promote a track, album or artist, created to engage new or existing fans.
B01 Music Live Experience.
The design and production of experiences with music at its core. This could include, but not be limited to, concerts, stunts, installations and activations.
B02 Fan Engagement / Community Building.
Strategic initiatives designed to engage, build and/or maintain an artist’s fanbase / community that may result in an enhanced brand affinity. Community activity (passive fans vs active fans), engagement levels and the appropriateness of targeted conversation / communication directed at active / non-active users will all be considered.