Music
The Music Spikes celebrate creative musical collaborations and branded music content.
The work will need to demonstrate original production, promotion or distribution of music for brands. Work that creatively leverage a recording artist or platform to communicate with consumers.
The work will need to demonstrate original production, promotion or distribution of music for brands. Work that creatively leverage a recording artist or platform to communicate with consumers.
Overview
A number of criteria will be considered during judging, weighted as follows: 20% strategy & insight; 30% creative idea; 30% craft & execution; 20% results.
Brands refers to talent, artists, creators, influencers, organisations, sponsors, platforms, media owners, rights holders or any entity that produces and distributes products and content related to the music industry.
There is no overall limit to how many times the same piece of work can be entered into the Music Spikes as long as the categories chosen are relevant.
Brands refers to talent, artists, creators, influencers, organisations, sponsors, platforms, media owners, rights holders or any entity that produces and distributes products and content related to the music industry.
There is no overall limit to how many times the same piece of work can be entered into the Music Spikes as long as the categories chosen are relevant.
A. Branded Content for Music
A01 Excellence in Music Video.
Exceptional examples of original music videos and interactive music videos.
A02 Brand or Product Integration into Music Content.
Relevant and symbiotic brand integration into music videos or other music content.
A03 Use of Original Composition.
The impact and success of original music compositions created specifically for a brand’s use. The artistic achievement of the track itself will be considered, as well as its successful use in branded content.
A04 Use of Licensed/Adapted Music.
Placement of a track that has been licensed or adapted by, but not specifically created for, a brand for use in its communications. The sourcing and suitability of the music for the brand and content will be considered.
B. Music-Led Brand Experience
B01 Live Music Experience.
The design and production of experiences with music at the core. This may include but is not limited to concerts, stunts, installations and activations held physically or within virtual worlds.
C. Community
C01 Fan Engagement/Community Building.
Strategic initiatives designed to build and engage an artist's fanbase, enhancing community activity and brand affinity.
C02 Influencer & Co-Creation. NEW
The creative and innovative use of content creators, streamers and/or influencers to drive a brand’s message and engage with a specific audience through music. This may include, but is not limited to, collaborations, sponsored content and user-generated content.
C03 Brand Partnerships, Sponsorships & Collaborations.
Strategic brand partnerships and collaborations that leverage music, branded content and entertainment to meet specific business goals and mutually benefit everyone involved.
D. Innovation in Music
D01 Innovation in Music.
The innovative use of music platforms and technology for a brand or artist. This could include, but not be limited to, streaming platforms, video hosting services, virtual worlds, playlist strategies, apps and wearables. Focus will be placed on the creative application of technology to enrich a brand’s content and its product or service. Does not include prototypes of early-stage technology.