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awards / spikes / Gaming


The Gaming Spikes celebrate creative work that connects people to brands through gameplay.

Entries will need to demonstrate how brands successfully tapped into complex gaming communities and seamlessly added real value to the overall gaming experience while driving commercial success.


A number of criteria will be considered during judging and weighted as follows: 20% strategy & insight; 30% creative idea; 30% craft & execution; 20% results.

Brands refers to talent, artists, creators, influencers, streamers, athletes, teams, organisations, sponsors, platforms, media owners, rights holders or any entity that produces and distributes products and content related to the gaming industry.

Esports may be entered across all categories within Gaming Spikes.

There is no overall limit to how many times the same piece of work can be entered into Gaming Spikes as long as the categories chosen are relevant.

For Gaming Spikes Award the eligibility dates are 01 January 2022 - 31 January 2024.

Other Awards

Brand Experience & Activation