A01 Audio-visual Content.
NEW
Branded film, key art and radio & audio content including but not limited to trailers, documentaries, series, posters and original music content with gaming at their core which aim to amplify a brand's message or promote a new game or gaming product.
* If you are submitting a series of films please upload all executions in a single video file with slates denoting the start of the next execution.
A02 Brand Integration for Games.
NEW
The seamless integration of a brand into a game or gaming platform, enhancing the overall gaming experience and delivering tangible business results. Including, but not limited to, one-off stunts and events, temporary environments or permanent brand installations within existing or new gaming platforms.
A03 Use of Gaming / Streaming Platforms.
NEW
Innovative use of gaming / streaming platforms to effectively promote a brand, product or service.
A04 Influencer & Co-Creation.
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The creative and innovative use of content creators, streamers and/or influencers to drive a brand's message and engage with a specific audience within the gaming community. This may include, but is not limited to, collaborations, sponsored content and user-generated content.
A05 Live Gaming Experience.
NEW
Any live gaming experience or activation that was held at a consumer or B2B event for product launch or promotion. Including but not limited to installations, festivals, conventions, product demos, pop-ups, esports competitions, virtual concerts and live performances held physically or within virtual worlds.
A06 Community Management / Social Engagement.
NEW
Work which focuses on the development, maintenance and nurturing of a gaming audience. The work should demonstrate how engaging with a gaming community has increased social engagement, enhancing the brand reputation and trust within the community.
A07 Brand Partnerships, Sponsorships & Collaborations.
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Strategic partnerships and collaborations between gaming brands and non-gaming brands that leverage gaming experiences, branded content and entertainment to meet specific business goals and mutually benefit everyone involved.
A08 Diversity & Inclusion in Gaming.
NEW
Gaming work that tackles and confronts disparities based on sex, sexuality, disability, age, race, ethnicity, origin, religion or other status within the gaming community.
A09 Launch / Re-Launch.
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Immersive gaming experiences created to launch or relaunch a game or gaming product.
A10 Innovation in Gaming.
NEW
The innovative use of new or existing technology, platforms, media or channels to create branded products and content that enhance the gaming experience, comfort, performance, safety and accessibility for gamers.