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The PR Spikes celebrate the craft of strategic and creative communication.

Work should demonstrate how original thinking, transformative insight and a strategy rooted in earned media has influenced opinion and driven business, societal, and/or cultural change. Work with storytelling at its core, which established, protected and enhanced the reputation and business of an organisation or brand.


A number of criteria will be considered during judging and weighted as follows: 20% idea; 30% strategy; 20% execution; 30% impact and results.

The same piece of work can be entered up to three times in PR.
However, the same piece of work may only be entered once in ‘A. PR: Sectors’.

For PR the eligibility dates are 1st January 2023 - 31st January 2024, except for category 'D06. Strategic Transformation', where the transformation being judged was first implemented within the eligibility period of 1st January 2021 - 31st January 2024.

Other Awards

Brand Experience & Activation