Work in these categories will be judged on media creativity and channel innovation; work which unleashes the media opportunities beyond existing formats to effectively communicate the brand message.
B01 Use of Screens & Audio Visual Platforms.
Including TV, video-on-demand platforms (VOD), streaming platforms and other online service providers. Screens other than TV might include, but are not limited to, touchscreens, dynamic digital screens, interactive screens and responsive displays.
B02 Use of Audio Platforms.
Including radio, podcasts, social audio platforms and other audio technology.
B03 Use of Print / Outdoor.
Including, but not limited to, newspapers, magazines, inserts and trade journals, traditional billboard or poster sites, bus shelters and transit advertising using standard advertising space.
B04 Small Scale Media.
Non-mail and print collateral, including small physical objects and all other hand-held (or equivalent in size) items.
* ‘Small Scale' refers to the physical size of the ambient item, not the scale of the distribution.
Please send physical samples for the jury to experience.
B05 Large Scale Media.
Non-traditional outdoor / billboards, including 3D and non-standard shaped sites, ticket barriers, signage, wallscape, digital billboards, window clings, building wrapping, helicopter banners and other executions that utilise a space or an existing permanent feature.
* ‘Large Scale' refers to the physical size of the ambient item or execution, not the scale of the distribution.
B06 Use of Events / Stunts.
Work which uses stunts, events, event sponsorship, competitions, promotional games, street art, guerrilla marketing, launch parties, live shows, live streamed events, festivals, concerts, sporting events, etc. within traditional, digital and new emerging environments.
B07 Use of Digital Platforms.
Online platforms or associated technologies and the harnessing of a digital environment in a media campaign. These may include, but are not limited to, websites, search engines, ecommerce platforms, banner ads, instant messaging, mobile apps, etc. Does not include prototypes of early stage technology.
B08 Use of Mobile.
Mobile technology including smartphones, tablets, Bluetooth, SMS, MMS, WAP, GPS, mobile games and applications, etc.
B09 Use of Social Platforms.
Work that uses social media, blogs, wikis, video-sharing sites, hosted services, etc. to create and / or enhance relationships with a community / consumers.
* Work entered in this category should be planned and executed on Social Platforms as opposed to campaigns that went social.
B10 Innovative Use of Influencers.
The creative and innovative use of influencers to drive brand message and awareness to a specific audience and/or to drive business results.
B11 Metaverse, New Realities & Emerging Tech.
Use of existing or new technology to execute or support a media campaign, which creatively pushes the boundaries of existing platforms or media formats. Including but not limited to AR, VR, AI, wearable tech and mobile devices, voice technology, blockchain technology, gamification, virtual worlds, metaverse and all other emerging platforms. Does not include prototypes of early stage technology.
* Please provide a demo film of the technology for the jury