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Creative Effectiveness

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The Creative Effectiveness Spikes celebrates the measurable impact of creative work.

Work will need to demonstrate how an effective strategy rooted in creativity has met its chosen business objectives, how it generated positive customer outcomes and drove sustainable business impact over time.


A number of criteria will be considered during judging and weighted as follows: 25% idea; 25% strategy; 50% impact and results.

To be eligible your work must have won or been shortlisted at one of the previous three Spikes Asia festivals.

The same piece of work can be entered up to three times in Creative Effectiveness.
However, the same piece of work may only be entered once in ‘A. Creative Effectiveness: Sectors’.

Other Awards

Brand Experience & Activation