Healthcare
The Healthcare Spikes celebrates creativity found in consumer healthcare as well as the more regulated pharmaceutical industry.
Consumer Healthcare entries will need to demonstrate an inspired approach to exceptionally engaging work which publicly educates, promotes non-prescription products, allows self-diagnosis or facilitates pro-active personal care.
Pharma entries will need to demonstrate ideas that inform and engage health practitioners, patients and targeted consumers; work that brings science and innovation to life, facilitating diagnosis, prescription, disease mitigation or illness management.
Consumer Healthcare entries will need to demonstrate an inspired approach to exceptionally engaging work which publicly educates, promotes non-prescription products, allows self-diagnosis or facilitates pro-active personal care.
Pharma entries will need to demonstrate ideas that inform and engage health practitioners, patients and targeted consumers; work that brings science and innovation to life, facilitating diagnosis, prescription, disease mitigation or illness management.
Overview
Criteria considered during judging will be medium dependent.
There is no overall limit to how many times the same piece of work may be entered into Healthcare as long as the categories and mediums chosen are relevant.
However, the same piece of work may only be entered as Health & Wellness in sections A, B, C & D or as Pharma Section E.
All entrants must provide regulatory requirements for your region in relation to your submission.
There is no overall limit to how many times the same piece of work may be entered into Healthcare as long as the categories and mediums chosen are relevant.
However, the same piece of work may only be entered as Health & Wellness in sections A, B, C & D or as Pharma Section E.
All entrants must provide regulatory requirements for your region in relation to your submission.
A. Health & Wellness: Consumer Products Promotion
Work created to drive choice for a specific branded product that does not require prescription but provides either a meaningful health benefit or supports personal wellbeing.
A01 OTC Oral Medicines.
Non-prescription drugs, OTC medicines & tablets, digestive health.
* Choose your Healthcare mediums from the list below.
A02 OTC Applications.
Insect repellents, skin remedies (non-cosmetic), corn treatments, wart & verruca treatments, athlete's foot treatments, eye drops, ear drops, heat creams, nail treatments, foot treatments, hand sanitizer, toothpaste, mouthwash, medicated shampoo, hair loss products.
* Choose your Healthcare mediums from the list below.
A03 OTC Products.
Condoms, contact lenses, prescription glasses, dental floss, adhesive plasters, heat pads, first aid kit items, orthotics, back supports, incontinence products, pregnancy tests, fertility testing kits/products, drug free pain relief, other health and wellness products.
* Choose your Healthcare mediums from the list below.
A04 Nutraceuticals.
Vitamins, minerals, herbal remedies, supplements, functional food, micronutrients, omega 3s, antioxidants, probiotics, effervescent vitamin drinks.
* Choose your Healthcare mediums from the list below.
A05 Health & Wellness Tech.
Digital products, apps, wearables and gadgets that aid a healthy lifestyle, including but not limited to fitness, diet, stress and sleep.
* Choose your Healthcare mediums from the list below.
A01 OTC Oral Medicines.
Non-prescription drugs, OTC medicines & tablets, digestive health.
* Choose your Healthcare mediums from the list below.
A02 OTC Applications.
Insect repellents, skin remedies (non-cosmetic), corn treatments, wart & verruca treatments, athlete's foot treatments, eye drops, ear drops, heat creams, nail treatments, foot treatments, hand sanitizer, toothpaste, mouthwash, medicated shampoo, hair loss products.
* Choose your Healthcare mediums from the list below.
A03 OTC Products.
Condoms, contact lenses, prescription glasses, dental floss, adhesive plasters, heat pads, first aid kit items, orthotics, back supports, incontinence products, pregnancy tests, fertility testing kits/products, drug free pain relief, other health and wellness products.
* Choose your Healthcare mediums from the list below.
A04 Nutraceuticals.
Vitamins, minerals, herbal remedies, supplements, functional food, micronutrients, omega 3s, antioxidants, probiotics, effervescent vitamin drinks.
* Choose your Healthcare mediums from the list below.
A05 Health & Wellness Tech.
Digital products, apps, wearables and gadgets that aid a healthy lifestyle, including but not limited to fitness, diet, stress and sleep.
* Choose your Healthcare mediums from the list below.
> Download Mediums <
B. Health & Wellness: Awareness & Advocacy
Work that promotes general health awareness, encourages proactive personal care or inspires advocacy and donations for legitimate health related causes.
B01 Brand-led Education & Awareness.
Brand/client funded communications to promote health awareness and encourage proactive personal care. This can include, but not be limited to, self-examination, anti-smoking, anti-drugs, health and hygiene information, AIDS awareness, alcohol abuse awareness, sexual health awareness, dietary information, cardio-vascular care, exercise and wellbeing. This category will also include unbranded disease awareness.
* Choose your Healthcare mediums from the list below.
B02 Non-profit/Foundation-led Education & Awareness.
Public health awareness messages and non-profit cause marketing such as self-examination, antismoking, anti-drugs, health and hygiene information, AIDS awareness, alcohol abuse awareness, sexual health awareness, dietary information, cardiovascular care, exercise and wellbeing.
* Choose your Healthcare mediums from the list below.
B03 Fundraising & Advocacy.
Customer-oriented health and wellness charity and institutions fundraising, patient advocacy (to the general public), disease and condition advocacy, treatment literature, blood and organ donations, volunteers, etc.
* Choose your Healthcare mediums from the list below.
B01 Brand-led Education & Awareness.
Brand/client funded communications to promote health awareness and encourage proactive personal care. This can include, but not be limited to, self-examination, anti-smoking, anti-drugs, health and hygiene information, AIDS awareness, alcohol abuse awareness, sexual health awareness, dietary information, cardio-vascular care, exercise and wellbeing. This category will also include unbranded disease awareness.
* Choose your Healthcare mediums from the list below.
B02 Non-profit/Foundation-led Education & Awareness.
Public health awareness messages and non-profit cause marketing such as self-examination, antismoking, anti-drugs, health and hygiene information, AIDS awareness, alcohol abuse awareness, sexual health awareness, dietary information, cardiovascular care, exercise and wellbeing.
* Choose your Healthcare mediums from the list below.
B03 Fundraising & Advocacy.
Customer-oriented health and wellness charity and institutions fundraising, patient advocacy (to the general public), disease and condition advocacy, treatment literature, blood and organ donations, volunteers, etc.
* Choose your Healthcare mediums from the list below.
> Download Mediums <
C. Health & Wellness: Health Services & Corporate Communications
Work created to communicate a health brand ethos through public-facing corporate image campaigns or directly promote public health services and facilities, medical insurance and financial plans.
C01 Corporate Image & Communication.
Corporate image work for health & wellness products, companies, producers, clinics, hospitals, retail and facilities.
* Choose your Healthcare mediums from the list below.
C02 Health Services & Facilities.
Communications directly promoting consumer facilities, including: hospitals, clinics and surgeries, psychiatrists, psychologists, therapists, physiotherapists, opticians, optometrists, dental clinics, chiropodists, osteopaths, chiropractors, dermatologists, obstetricians and gynaecologists, cardiologists, paediatricians, plastic surgeons, urologists, endocrinologist, oncologist, nutritionists, dieticians, pharmacies, health shops, gyms and fitness and yoga studios.
* Choose your Healthcare mediums from the list below.
C03 Insurance.
Medical insurance and financial plans.
* Choose your Healthcare mediums from the list below.
C01 Corporate Image & Communication.
Corporate image work for health & wellness products, companies, producers, clinics, hospitals, retail and facilities.
* Choose your Healthcare mediums from the list below.
C02 Health Services & Facilities.
Communications directly promoting consumer facilities, including: hospitals, clinics and surgeries, psychiatrists, psychologists, therapists, physiotherapists, opticians, optometrists, dental clinics, chiropodists, osteopaths, chiropractors, dermatologists, obstetricians and gynaecologists, cardiologists, paediatricians, plastic surgeons, urologists, endocrinologist, oncologist, nutritionists, dieticians, pharmacies, health shops, gyms and fitness and yoga studios.
* Choose your Healthcare mediums from the list below.
C03 Insurance.
Medical insurance and financial plans.
* Choose your Healthcare mediums from the list below.
> Download Mediums <
D. Health & Wellness: Animal Health
D01 Animal Health.
Pets and other animal health products and services for the attention of consumers that show a meaningful health benefit. Includes veterinary clinics and surgeries, fundraising for animal charities and facilities, animal wellbeing.
* Choose your Healthcare mediums from the list below.
> Download Mediums <
E. Pharma: Promotion, Awareness & Engagement
Work created for pharmaceutical brands to engage patients, healthcare professionals and targeted consumers through the promotion of products, awareness and understanding of disease/medical conditions and the advancement of healthcare through engagement.
E01 Direct to Patient.
Direct to patient work created to launch and/or promote a specific branded regulated prescription product, service or therapy.
* The work here must be in relation to the management of a disease or medical condition diagnosed and treated by a healthcare professional. Choose your Healthcare mediums from the list below.
E02 Direct to Healthcare Professional.
Work targeted directly at healthcare professionals created to launch and/or promote a specific branded regulated prescription product, service or therapy.
* The work here must be in relation to the management of a disease or medical condition diagnosed and treated by a healthcare professional. Choose your Healthcare mediums from the list below.
E03 Patient Engagement.
Work aimed at patients intended to support adherence; drive proper, responsible usage of treatment; improve patient experience; and drive better outcomes while building a positive reputation for a client and/or brand. Approaches may include, but are not limited to, the use of data analytics and connective technology to enhance the patient journey, compliance programmes, screening services and psychosocial support services.
* Choose your Healthcare mediums from the list below.
E04 Healthcare Professional Engagement.
Innovative uses of technology solutions for patients or healthcare professionals. Approaches may include, but not be limited to the treatment, diagnosis and data collection of patients; technology; software and hardware; clinical trial tools; treatment products; etc.
* Choose your Healthcare mediums from the list below.
E05 Disease Awareness & Understanding: Direct to Patient or Healthcare Professional.
Work created to raise awareness and understanding of a disease or medical condition for patients or healthcare professionals.
* Choose your Healthcare mediums from the list below.
E01 Direct to Patient.
Direct to patient work created to launch and/or promote a specific branded regulated prescription product, service or therapy.
* The work here must be in relation to the management of a disease or medical condition diagnosed and treated by a healthcare professional. Choose your Healthcare mediums from the list below.
E02 Direct to Healthcare Professional.
Work targeted directly at healthcare professionals created to launch and/or promote a specific branded regulated prescription product, service or therapy.
* The work here must be in relation to the management of a disease or medical condition diagnosed and treated by a healthcare professional. Choose your Healthcare mediums from the list below.
E03 Patient Engagement.
Work aimed at patients intended to support adherence; drive proper, responsible usage of treatment; improve patient experience; and drive better outcomes while building a positive reputation for a client and/or brand. Approaches may include, but are not limited to, the use of data analytics and connective technology to enhance the patient journey, compliance programmes, screening services and psychosocial support services.
* Choose your Healthcare mediums from the list below.
E04 Healthcare Professional Engagement.
Innovative uses of technology solutions for patients or healthcare professionals. Approaches may include, but not be limited to the treatment, diagnosis and data collection of patients; technology; software and hardware; clinical trial tools; treatment products; etc.
* Choose your Healthcare mediums from the list below.
E05 Disease Awareness & Understanding: Direct to Patient or Healthcare Professional.
Work created to raise awareness and understanding of a disease or medical condition for patients or healthcare professionals.
* Choose your Healthcare mediums from the list below.