The vision and achievement of the direction including the translation of the creative brief through a director’s vision and how well that vision has been achieved. This may include but is not limited to, the way that casting, set design, sound design and cinematography have been used to bring that vision to life.
The film’s script, as written. Analysis of the script will include dialogue, voice-overs, scene-setting, movement, actions and expressions, including how successfully the script delivers on the creative idea and supports the final execution.
* You are required to provide a written English translation of the script as part of your submission.
The vision and achievement of the casting. Including the pre-production selection of actors, dancers, singers, models, non-professionals, animals and other talent.
* It is highly recommended to provide a two minute Demo Film showcasing the casting process in addition to the film as it aired.
A04 Production Design / Art Direction.
The aesthetic of the production design / art direction. This includes set design and location builds, as well as the overall look, feel and atmosphere of the piece and how the narrative has been enhanced by the artful management of the visual components.
The quality and effect of the cinematography. The style, artistic choices, camerawork, cinematic techniques, shot composition, lighting and other effects will be considered.
A06 Use of Original Music.
The impact and success of original music compositions, created specifically for film advertisements. The artistic achievement of the track itself will be considered, along with its contribution to the piece as a whole.
A07 Use of Licensed / Adapted Music.
The selection of licensed or adapted music. The way a track supports the script, creates the necessary atmosphere or otherwise delivers on the creative brief will be considered.
A08 Achievement in Production.
The overall success of a film, assessed within the context of its individual ambitions and challenges. Scale of production, budget constraints, technical issues, challenges faced during the production process and how the production team made best use of resources available to them to achieve the final execution will be considered.
* It is highly recommended to provide a two minute Demo Film showcasing the production process e.g. a ‘making-of’ or ‘behind the scenes’ film, in addition to the film as it aired.