Skip to Content
awards / spikes / Brand Experience & Activation

Brand Experience & Activation

The Brand Experience & Activation Spikes celebrate creative, comprehensive brand building through the next level use of experience design, activation, immersive, retail and 360° customer engagement.

Work should demonstrate how the customer journey, experience of the brand and optimisation of every touch point led to increased brand affinity and commercial success.


A number of criteria will be considered during judging and weighted as follows: 20% Idea; 20% strategy; 30% execution; 30% results.

The same piece of work can be entered up to three times in Brand Experience & Activation.
However, the same piece of work may only be entered once in ‘A. Brand Experience & Activation: Sectors’.

For Brand Experience & Activation the eligibility dates are 1st January 2023 - 31st January 2024, except for category 'D08. Experience Transformation', where the transformation being judged was first implemented within the eligibility period of 1st January 2021 - 31st January 2024.

Other Awards

Creative Commerce