The Film Spikes celebrate the creativity of the moving image.
Entries should demonstrate brilliant brand storytelling intended for a screen; filmed content created for TV, cinema, online and out-of-home experiences.
Criteria considered during judging will predominantly be the idea and the execution.
There is no overall limit to how many times the same piece of work can be entered into Film as long as the categories chosen are relevant. However, the same piece of work may only be entered once into section ‘A. TV / Cinema Film: Sectors’ and once into section 'B. Online Film: Sectors'.
In sections A & B each execution constitutes one entry and all executions must have run within the eligibility period. In Sections C, D, E & F multiple executions can be entered as one entry however all Film executions must have run within the eligibility period.
Films aired on TV or in cinemas. All films must be 180 seconds or less. The same piece of work may only be entered once in this section.
A01 Consumer Goods.
All fast moving & durable consumer goods, including food and drinks, toiletries, cleaning products, other household goods, other FMCG, clothing and accessories, furniture, consumer electronics, cars and automotive products & services.
* All fast food entries should go in A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains
A02 Healthcare.
Pharma, OTC drugs, wellness.
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains.
All transport and travel related services, including public transport and tourism boards. All entertainment and leisure related services, including museums, festivals and gyms. All shops, including online shopping, opticians, hairdressers and estate agents. All restaurants and fast food chains, including cafes and bars.
A04 Media / Entertainment.
Music, film, television, publications & media, books, news, digital platforms, other media.
A05 Consumer Services / Business to Business.
Legal, financial, B2B technology, consultancies & professional services, other business services, internal & corporate communications.
A06 Not-for-profit / Charity / Government.
Government, public information, other not-for-profit, military, charities, non-profit.
* All CSR work should be entered in the relevant sector and/or G07. Corporate Purpose & Social Responsibility category in section G. Culture & Context
Films that aired online including pre-roll adverts. The same piece of work may only be entered once in this section.
B01 Consumer Goods.
All fast moving & durable consumer goods, including food and drinks, toiletries, cleaning products, other household goods, other FMCG, clothing and accessories, furniture, consumer electronics, cars and automotive products & services.
* All fast food entries should go in B03. Travel, Leisure, Retail, Restaurants & Fast Food Chains
B02 Healthcare.
Pharma, OTC drugs, wellness.
B03 Travel, Leisure, Retail, Restaurants & Fast Food Chains.
All transport and travel related services, including public transport and tourism boards. All entertainment and leisure related services, including museums, festivals and gyms. All shops, including online shopping, opticians, hairdressers and estate agents. All restaurants and fast food chains, including cafes and bars.
B04 Media / Entertainment.
Music, film, television, publications & media, books, news, digital platforms, other media.
B05 Consumer Services / Business to Business.
Legal, financial, B2B technology, consultancies & professional services, other business services, internal & corporate communications.
B06 Not-for-profit / Charity / Government.
Government, public information, other not-for-profit, military, charities, non-profit.
* All CSR work should be entered in the relevant sector and/or G07. Corporate Purpose & Social Responsibility category in section G. Culture & Context
Films created with the primary intention of being shared and / or user-distributed online.
If you are submitting a series please upload all episodes in a single video file with slates denoting the start of the next episode.
C01 Social Film.
Online films specifically created for social platforms and widespread sharing. Results and number of views will be taken into consideration.
C02 Interactive Film.
Online films in which interactivity is at the core of the idea: conversational, customisable, narrative, or explorative.
C03 Web Series .
A series of online films.
* A minimum of 2 episodes must be entered.
If you are submitting a series, please upload all episodes in a single video file with slates denoting the start of the next episode.
D01 Screens & Events.
Films shown at public and private events, including but not limited to, sporting venues, festivals, expos, trade shows, award shows, seminars, internal presentations.
D02 Micro-film.
Short-form films made for social platforms including, but not limited to, Facebook, Instagram, Twitter, TikTok etc.
D03 New Realities.
Video and computer generated content created for immersion and / or interaction, including but not limited to, 360° live action photography or explorable digital simulations.
* Please provide a demo film of the technology used for the jury.
E01 Branded Content & Entertainment Film.
Films created by or with a brand which aired on the internet, TV or in cinema; usually in the form of documentary/non-fiction or fiction films or music videos. The brand does not necessarily have to be revealed in the film.
F01 Use of Film.
Innovative use of the film medium to communicate a brand’s message. Work that enhances and reinvigorates the consumers’ experience.
Work that is brought to life through cultural insights and regional context.
If you are submitting a series please upload all episodes in a single video file with slates denoting the start of the next episode.
G01 Local Brand .
Work for brands which are only distributed in a single locality or market that resonated with a specific target audience.
G02 Challenger Brand.
Brands which have creatively adapted their approach in response to competitor pressure by challenging the status quo to create game-changing work that uses progressive thinking and innovative creativity.
G03 Single-market Campaign.
Work that only aired or ran in a single country / region / market. Entries should describe how the work was designed for the specific target market.
G04 Social Behaviour.
Work inspired by a specific audience / community, hinging on identifiable social behaviour.
G05 Cultural Insight.
Work inspired by a specific cultural insight stemming from the ideas, customs, values and lifestyles found within a specific region or locality.
G06 Breakthrough on a Budget.
Creative use of modest budgets and/or resources in relation to the market and/or industry to create maximum impact. Entries should demonstrate how fresh insight, smart spending and compelling strategic thinking solved a business problem despite limited resources.
G07 Corporate Purpose & Social Responsibility.
Purpose driven work / brand activism which address social, ethical and environmental issues. Entries should demonstrate how the brand’s purpose has created value and impacted communities by connecting customers to culture.
G08 Market Disruption.
Brands that have creatively adapted their strategy in response to local / regional / global issues, embracing new ways of delivering their brand while showing consideration for the consumer.