Glass: The Award for Change celebrates culture-shifting creativity.
Work should demonstrate ideas intended to change the world; work that sets out to positively impact ingrained gender inequality, imbalance or injustice.
The Glass Award recognises work that implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in advertising.
The same piece of work can only be entered only once into Glass.
The work entered into Glass can be for any commercial or non-commercial brand, regardless of the product or service being advertised, or the medium of communication, as long as they address the conscious representation of gender in advertising.
All entry fees for Glass are donated to related charities that will be announced nearer to the festival dates.
A. Glass: The Award for Change
We recognise the power of creativity to positively impact not only businesses and brands, but also the world at large. This Award rewards creative work which rejects gender stereotypes and confronts prejudice and inequality by representing the gendering of individuals in a progressive or socially conscious way.
The work can be for any product or service and designed for any medium, but will in some way represent a shift towards more positive, progressive and gender-aware communication.