The Integrated Spikes celebrate work that uses multiple media platforms.
Entries should demonstrate the integration of chosen elements or channels throughout the campaign, and how the different media complemented and built on each other to drive tangible business results, were instrumental to cultural change or integral in the achievement of brand purpose.
The same piece of work can only be entered once in Integrated.
A01 Integrated.
Work that creatively uses multiple channels and touchpoints to succesfully integrate a powerful idea into society, driving behavioural change tangible business results.