A01 Innovative Technology.
Standalone, technological solutions not in association with a brand or creative work. Non-brand-aligned, breakthrough technology that aims to advance, enrich or improve. Including, but not limited to, data-led technologies, mobile technology, innovative platforms, tools, models, programmes, hardware, software, bespoke products and solutions.
A02 Applied Innovation.
Innovative solutions in association with a brand or creative work. Brand-aligned, breakthrough and revolutionary ideas with forward-thinking methods that are rooted in finding solutions to brand challenges and / or propelling a brand forward.
A03 Scalable Innovation.
The scaling out of an innovation or creative work enhanced by new tech or forward-thinking ideas, going beyond its original objectives and goals to reach new heights.
* You may have entered Innovation Spikes in previous years but must show a marked development in your innovation since your previous submission.
A04 Early-stage Technology.
Work that is still in the testing, prototype and beta stages of creation. Including, but not limited to, work that is still attracting funding or only operating at a fraction of the projected scale. The work must still be demonstrable at presentation stage. Concepts alone will not be permitted.
A05 Brand Strategy & Experience.
Innovative strategic solutions to brand challenges that have a tangible impact on customer experience. Brand positioning achieved through the launch of a new product/service, customer experience or relationship model as part of the branded communications plan.