Design
The Design Spikes celebrate visual craftsmanship.
The work will need to demonstrate how design has been used to define a brand or communicate its key messages, achieving consumer recognition or understanding through a unique visual identity.
The work will need to demonstrate how design has been used to define a brand or communicate its key messages, achieving consumer recognition or understanding through a unique visual identity.
Overview
A number of criteria will be considered during judging, weighted as follows: 40% idea; 40% execution; 20% results.
There is no overall limit to how many times the same piece of work can be entered into Design as long as the categories chosen are relevant.
All work entered into Section F. Products must be available for purchase in order to be eligible.
There is no overall limit to how many times the same piece of work can be entered into Design as long as the categories chosen are relevant.
All work entered into Section F. Products must be available for purchase in order to be eligible.
A. Brand Building
Identity solutions developed across multiple brand touchpoints and media platforms.
Please provide at least three JPG images of the branding in place.
A01 Creation of a new Brand Identity.
Creation of a new brand or corporate identity for any product, service or organisation.
* Please note this must be for a new brand or corporate identity.
A02 Rebrand/Refresh of an existing Brand.
Rebrand/refresh of an existing brand identity for any product, service or organisation.
* Please provide examples of the previous branding for comparison.
A01 Creation of a new Brand Identity.
Creation of a new brand or corporate identity for any product, service or organisation.
* Please note this must be for a new brand or corporate identity.
A02 Rebrand/Refresh of an existing Brand.
Rebrand/refresh of an existing brand identity for any product, service or organisation.
* Please provide examples of the previous branding for comparison.
B. Communication Design
Please provide a demo film showcasing the design element of the work.
B01 Posters.
Poster design for the use of promotion and brand communication.
* Poster campaigns of more than two executions should be entered together as a single entry. Concepts developed for another medium and applied to a poster format are not eligible in this category.
B02 Books.
Including, but not limited to, editorial and cover design for printed books. Please indicate in your submission whether you would like the cover or the whole book to be considered/judged.
* E-Books should be entered in C01. Digital Design.
B03 Promotional Printed Media. NEW
This could include, but not be limited to, calendars, invitations, postcards, tickets and seasonal greeting cards within print media.
B04 Brand Collateral.
Collection of media used to promote the brand and support the sales and marketing of a product or service. This could include, but not be limited to, press/media kits, games, branded stationery, etc.
B01 Posters.
Poster design for the use of promotion and brand communication.
* Poster campaigns of more than two executions should be entered together as a single entry. Concepts developed for another medium and applied to a poster format are not eligible in this category.
B02 Books.
Including, but not limited to, editorial and cover design for printed books. Please indicate in your submission whether you would like the cover or the whole book to be considered/judged.
* E-Books should be entered in C01. Digital Design.
B03 Promotional Printed Media. NEW
This could include, but not be limited to, calendars, invitations, postcards, tickets and seasonal greeting cards within print media.
B04 Brand Collateral.
Collection of media used to promote the brand and support the sales and marketing of a product or service. This could include, but not be limited to, press/media kits, games, branded stationery, etc.
C. Digital & Interactive Design
C01 Digital Design.
The execution of design to aid the function and use of the digital product. This may include but is not limited to websites, online publications, digital installations, apps, data visualisation, virtual worlds, etc. Does not include prototypes of early-stage technology.
D. Brand Environment & Experience Design
Work focused on the personal experience of the brand story or message as told in space and in time, demonstrating why the target audience found the experience remarkable, meaningful and memorable.
Please supply 3-5 images in JPG format showing different views of the interior or exhibition, including a floor plan or layout if possible.
D01 Retail Environment & Experience Design.
The design and construction of a permanent or temporary retail space/installation, showcasing functionality, presentation of the brand values and ease of sale. This could include, but not be limited to, pop-up stores, seasonal displays, mobile demo units, department and specialist stores, banks, salons, etc.
D02 Point of Sale, Consumer Touchpoints & In-Store Collateral.
In-Store communications in order to drive immediate sales. This could include but is not limited to posters, on-shelf communication, digital and physical POSs, visual merchandising and retail fixtures, product displays, shopping bags, gift wrapping, catalogues and other post-purchase collateral.
* Entries should show the work within a sales environment.
D03 Event Storytelling.
Attendees' physical and emotional journey that enhances the key messaging of the event through narrative and storytelling. The elements of focus include the use of technology, interactivity and the multisensory experience.
D04 Spatial & Sculptural Exhibitions and Experiences.
Exhibitions/experiences that make use of community and public spaces. This could include, but not be limited to, how the space is curated, designed and built to enhance the experience of the attendee.
D01 Retail Environment & Experience Design.
The design and construction of a permanent or temporary retail space/installation, showcasing functionality, presentation of the brand values and ease of sale. This could include, but not be limited to, pop-up stores, seasonal displays, mobile demo units, department and specialist stores, banks, salons, etc.
D02 Point of Sale, Consumer Touchpoints & In-Store Collateral.
In-Store communications in order to drive immediate sales. This could include but is not limited to posters, on-shelf communication, digital and physical POSs, visual merchandising and retail fixtures, product displays, shopping bags, gift wrapping, catalogues and other post-purchase collateral.
* Entries should show the work within a sales environment.
D03 Event Storytelling.
Attendees' physical and emotional journey that enhances the key messaging of the event through narrative and storytelling. The elements of focus include the use of technology, interactivity and the multisensory experience.
D04 Spatial & Sculptural Exhibitions and Experiences.
Exhibitions/experiences that make use of community and public spaces. This could include, but not be limited to, how the space is curated, designed and built to enhance the experience of the attendee.
E. Packaging
E01 Food. NEW
All food packaging.
* Please send physical samples for the jury to experience. Please also provide a demo film of the physical samples for the jury to experience.
E02 Drinks. NEW
All drinks packaging.
* Please send physical samples for the jury to experience. Please also provide a demo film of the physical samples for the jury to experience.
E03 Other FMCG & Consumer Durables.
Beauty products, cleaning products, other household goods, other FMCG.
* Please send physical samples for the jury to experience. Please also provide a demo film of the physical samples for the jury to experience.
E04 Healthcare.
Pharma, OTC drugs, wellness.
* Please send physical samples for the jury to experience. Please also provide a demo film of the physical samples for the jury to experience.
E05 Sustainable Packaging. NEW
All types of packaging that optimise resources and energy, is responsibly sourced and uses clean production methods. The work in this category can include packaging that incorporates a circular design, including but not limited to repaired, reused, recycled or transformed materials.
* Please send physical samples for the jury to experience. Please also provide a demo film of the physical samples for the jury to experience.
E06 Special Editions & Promotional Packaging. NEW
Special edition and promotional packaging, that has run for a limited period of time or has been restricted to a specific number of products.
* Please send physical samples for the jury to experience. Please also provide a demo film of the physical samples for the jury to experience.
F. Products
Design that increases brand value through functional and aesthetic resolution demonstrating brand qualities/product identity through form, function, usability, aesthetics, problem-solving, production, research and manufacturability.
F01 Consumer Technology & Homeware. NEW
Electronics, entertainment and media products, gadgets, furniture, lighting, storage, home appliances and accessories, office interiors, indoor and outdoor furniture.
* Products must have been available for purchase within the festival’s eligibility dates. Please send physical samples for the jury to experience. Please also provide a demo film of the physical samples for the jury to experience.
F02 Lifestyle, Fashion, Leisure, Sports & Outdoor. NEW
Lifestyle, fashion, leisure, fitness, sport and outdoor products. This could include, but not be limited to, wearable technology, jewellery, timepieces, watches, glasses, smart watches, fitness and sport tech, luxury goods, travel accessories, luggage, footwear, etc. Fashion work can be on-off/bespoke products and limited ranges.
* Products must have been available for purchase within the festival’s eligibility dates. Please send physical samples for the jury to experience. Please also provide a demo film of the physical samples for the jury to experience.
F03 Infant Products, Toys & Educational Products. NEW
Products designed for babies and children, toys and educational products. The work for infant products should demonstrate aspects that make the product baby- and child-safe and easy to use.
* Products must have been available for purchase within the festival’s eligibility dates. Please send physical samples for the jury to experience. Please also provide a demo film of the physical samples for the jury to experience.
F04 Medical Products. NEW
This could include, but not be limited to, assisted living products, assisted living technology, clinic and laboratory equipment, hospital, medical/healthcare devices and equipment, rehabilitation and care, skincare, massage devices, etc.
* Products must have been available for purchase within the festival’s eligibility dates. Please send physical samples for the jury to experience. Please also provide a demo film of the physical samples for the jury to experience.
F01 Consumer Technology & Homeware. NEW
Electronics, entertainment and media products, gadgets, furniture, lighting, storage, home appliances and accessories, office interiors, indoor and outdoor furniture.
* Products must have been available for purchase within the festival’s eligibility dates. Please send physical samples for the jury to experience. Please also provide a demo film of the physical samples for the jury to experience.
F02 Lifestyle, Fashion, Leisure, Sports & Outdoor. NEW
Lifestyle, fashion, leisure, fitness, sport and outdoor products. This could include, but not be limited to, wearable technology, jewellery, timepieces, watches, glasses, smart watches, fitness and sport tech, luxury goods, travel accessories, luggage, footwear, etc. Fashion work can be on-off/bespoke products and limited ranges.
* Products must have been available for purchase within the festival’s eligibility dates. Please send physical samples for the jury to experience. Please also provide a demo film of the physical samples for the jury to experience.
F03 Infant Products, Toys & Educational Products. NEW
Products designed for babies and children, toys and educational products. The work for infant products should demonstrate aspects that make the product baby- and child-safe and easy to use.
* Products must have been available for purchase within the festival’s eligibility dates. Please send physical samples for the jury to experience. Please also provide a demo film of the physical samples for the jury to experience.
F04 Medical Products. NEW
This could include, but not be limited to, assisted living products, assisted living technology, clinic and laboratory equipment, hospital, medical/healthcare devices and equipment, rehabilitation and care, skincare, massage devices, etc.
* Products must have been available for purchase within the festival’s eligibility dates. Please send physical samples for the jury to experience. Please also provide a demo film of the physical samples for the jury to experience.