Work focused on the personal experience of the brand story or message as told in space and in time, demonstrating why the target audience found the experience remarkable, meaningful and memorable.
Please supply 3-5 images in JPG format showing different views of the interior or exhibition, including a floor plan or layout if possible.
D01 Retail Environment & Experience Design.
The design and construction of a permanent or temporary retail space / installation. The work should demonstrate functionality, presentation of the brand values and ease of sale. Including, but not limited to, pop-up stores, seasonal displays, mobile demo units, department and specialist stores, banks, salons etc.
D02 Point of Sales, Consumer Touchpoints & In-store Collateral.
In-store communications in order to drive immediate sales including, but not limited to, posters, on-shelf communication, physical or digital POS, visual merchandising, product displays, retail fixtures, shopping bags, gift wrapping, catalogues and other post-purchase collateral.
* Entries should show the work within a sales environment.
D03 Events Storytelling.
Attendees' physical and emotional journey that enhances the key messaging of the event through narrative and storytelling. The elements of focus include the use of technology, interactivity and the multisensory experience.
D04 Spatial & Sculptural Exhibitions and Experiences.
Exhibitions / experiences that make use of community & public spaces. Including, but not limited to, how the space is curated, designed and built to enhance the experience of the attendee.
D05 Multi Channel Experience.
Work designed for multiple online or offline channels that demonstrates a holistic user experience across multiple touchpoints.