The Entertainment Spikes celebrate creativity that turns content into culture.
Entries should demonstrate ideas that are unskippable; work which captivates in order to cut-through, communicate a brand message or connected with consumers in a new way.
Criteria considered during judging will predominantly be the idea, brand integration and the execution.
There is no overall limit to how many times the same piece of work can be entered into Entertainment as long as the categories chosen are relevant.
If you are submitting a series please upload all episodes in a single video file with slates denoting the start of the next episode.
Traditional film advertising should be entered into the Film Spikes.
A01 Fiction & Non-Fiction Film: Up to 5 minutes.
Branded fiction or non-fiction film, series or documentary / reality film created for cinema, TV, online or video on demand platforms.
A02 Fiction & Non-Fiction Film: 5-30 minutes.
Branded fiction or non-fiction film, series or documentary / reality film created for cinema, TV, online or video on demand platforms
A03 Fiction & Non-Fiction Film: Over 30 minutes.
Branded fiction or non-fiction film, series or documentary / reality film created for cinema, TV, online or video on demand platforms
A04 New Realities: Film or Series.
Fiction films, documentaries or series created for emerging platforms including VR and AR.
A05 Audio Content.
Content created for radio, podcasts or other audio platforms.
Games and gaming initiatives that communicate a brand, product or artist through the creative production, promotion and distribution of content with gaming at the core.
B01 Branded Games.
Console, online and mobile games specifically created for a brand, including emerging tech for games.
B02 Brand Integration for Games.
The strategic and creative integration of a brand into a game or gaming platform including in-game marketing, promotional content or live experience for games.
Creativity that taps into fan culture and leverages the power of sports and eSports in connecting people to brands.
C01 Sports: Film, Series & Audio.
Films, documentaries, series, live streams or audio content with sports at their core that aim to amplify a brand's message and increase engagement with an audience.
* If you are submitting a series please upload all episodes in a single video file with slates denoting the start of the next episode.
Traditional film advertising should be entered into the Film Spikes.
C02 Sports: Live Experience.
Brand or sponsor integration into live sport or eSport events, shows, stunts and installations that enables a brand to provide message amplification and engage with an audience.
C03 Sports: Digital, Social & Emerging Tech.
Digital, mobile and social media initiatives with sports at their core. Sports entertainment designed for VR, AR or other emerging technologies or platforms.
C04 Brand Integration & Sponsorship / Partnership.
Integration of a brand into existing sports entertainment, such as sports events or sports TV shows and content.
C05 Audience Targeting or Distribution Strategy.
Sports campaigns elevated through their use of targeting methods, including insights through data, grassroots initiatives and distribution strategies to engage or develop a meaningful relationship with a specific audience or community.
C06 Sports for Good.
The use of sports in collaboration with a brand, athlete, team, or sports organisation for a social purpose, including grassroots initiatives.
D01 Co-Creation & User Generated Content.
Initiatives that use content created by an audience in order to provide message amplification.
D02 Use of Talent.
Collaboration between a brand and talent (i.e. influencers, celebrities, personalities, etc.) to co-create and develop entertaining and engaging content to further brand’s reach, increase awareness and drive business.
D03 Live Brand Experience.
Original live entertainment with brand experience at the core that enables a brand to provide message amplification and engage with a public/audience. Including original events and shows, festivals, flash mobs, etc.
D04 Live Broadcast / Live Streaming.
Cinema, TV or online live content, including live coverage of events and use of live streaming platforms.
* Please supply a sample film file of up to 30 minutes.
D05 Brand Integration & Sponsorships / Partnerships for Branded Content.
Integration of brands into existing content such as films, series and TV or radio shows as well as strategic and creative partnership / sponsorships for branded content.
D06 Audience Engagement & Distribution Strategy.
Focus will be placed on content creation, scheduling, releasing and adjusting to market trends to reach audiences in effective ways.
D07 Use of Digital & Social.
Branded websites or social initiatives, including mobile, that enable a brand to provide message amplification and engage with a target audience.
D08 Innovation in Branded Content.
Ground-breaking and unparalleled branded content.