Entertainment

Creative content crafted to build awareness for a brand by associating it with culture and values through entertainment.

A01 Fiction & Non-Fiction Film: Up to 5 minutes.
Branded fiction or non-fiction film, series or documentary / reality film created for cinema, TV, online or video on demand platforms.
* If you are submitting a series please upload all episodes in a single video file with slates denoting the start of the next episode. Traditional film advertising should be entered into the Film Spikes Asia Award.

A02 Fiction & Non-Fiction Film: 5-30 minutes.
Branded fiction or non-fiction film, series or documentary / reality film created for cinema, TV, online or video on demand platforms.
* If you are submitting a series please upload all episodes in a single video file with slates denoting the start of the next episode. Traditional film advertising should be entered into the Film Spikes Asia Award.

A03 Fiction & Non-Fiction Film: Over 30 minutes.
Branded fiction or non-fiction film, series or documentary / reality film created for cinema, TV, online or video on demand platforms.
* If you are submitting a series please upload all episodes in a single video file with slates denoting the start of the next episode. Traditional film advertising should be entered into the Film Spikes Asia Award.

A04 Metaverse, New Realities & Emerging Tech. NEW
Immersive experiences which creatively push the boundaries of technology within Entertainment, Gaming, Music and Sport. Including but not limited to AR, VR, AI, voice technology, blockchain technology, gamification, virtual worlds, metaverse and all other emerging platforms. Does not include prototypes of early stage technology.
* Please provide a demo film of the technology for the jury

A05 Live Entertainment. NEW
Live entertainment, including live broadcasts, live streams, concerts, stunts and festivals held physically or within virtual worlds, crafted to amplify a brand’s message and increase engagement with an audience.
* Please supply a sample film file of up to 30 minutes.

A06 Audio Content.
Content created for radio, podcasts or other audio platforms.

A07 Brand Integration & Sponsorships / Partnerships for Branded Content.
Integration of brands into existing content such as films, series and TV or radio shows as well as strategic and creative partnership / sponsorships for branded content.

A08 Audience Engagement or Distribution Strategy.
Exceptional audience engagement and distribution strategies that creatively and effectively further the content's reach.

A09 Promotional Content for Publishers and Networks. NEW
Original content / programming created to promote a media company, network, broadcaster or publisher. Focus on how the work influenced audience perception, drove engagement, and communicated or evolved the identity of the publisher.

A10 Entertainment for Good. NEW
Brand led entertainment work which drove cultural change or was integral to achieving a brand's purpose.

A11 Innovation in Branded Content.
Ground-breaking and unparalleled branded content.

Work that features or is developed in collaboration with talent, leveraging their influence to amplify a brand's message.

B01 Talent: Film, Series & Audio. NEW
Branded fiction films, documentaries, series or audio content that feature a talent to amplify a brand's message and increase engagement with an audience.
* If you are submitting a series please upload all episodes in a single video file with slates denoting the start of the next episode.

B02 Talent: Live Experience. NEW
Live entertainment, including concerts, stunts and festivals that feature a talent to amplify a brand's message and increase engagement with an audience.

B03 Talent: Digital & Social. NEW
Digital and social media initiatives, which feature a talent to amplify a brand's message and increase engagement with an audience.

B04 Partnerships in Talent. NEW
Strategic, effective and mutually beneficial partnerships between a brand and a talent.

Creativity that taps into fan culture and leverages the power of sports and esports in connecting people to brands. *Esports may be entered across all categories within Section C.

C01 Sports: Film, Series & Audio.
Films, documentaries, series, live streams or audio content with sports at their core that aim to amplify a brand's message and increase engagement with an audience.
* If you are submitting a series please upload all episodes in a single video file with slates denoting the start of the next episode. Traditional film advertising should be entered into the Film Eurobest Award.

C02 Brand Integration & Sponsorship / Partnership.
Integration of a brand into existing sports entertainment, such as sports events or sports TV shows and content.

C03 Live Sports Experience.
Brand or sponsor integration into live sport or esports events, live broadcasts, live streams, shows, stunts and installations held physically or within virtual worlds, enabling a brand to provide message amplification and engage with an audience.

C04 Audience Targeting or Distribution Strategy.
Audience engagement and distribution strategies designed to build and engage a sports-related fanbase, enhancing community activity and brand affinity.

C05 Sports: Digital, Social & Emerging Tech.
Digital, mobile and social media initiatives with sports at their core. Sports entertainment designed for VR, AR or other emerging technologies or platforms.

C06 Sports for Good.
The use of sports in collaboration with a brand, athlete, team, or sports organisation for a social purpose, including grassroots initiatives.