Entertainment
The Entertainment Spikes celebrates creativity that turns branded content into culture.
The work will need to demonstrate ideas that are unskippable. Work that captivates in order to cut through, communicating a brand message or connecting with consumers in a new way.
The work will need to demonstrate ideas that are unskippable. Work that captivates in order to cut through, communicating a brand message or connecting with consumers in a new way.
Overview
A number of criteria will be considered during judging, weighted as follows: 20% strategy & insight; 30% creative idea; 30% craft & execution; 20% results.
Brands refers to talent, artists, creators, influencers, streamers, athletes, teams, organisations, sponsors, platforms, media owners, rights holders or any entity that produces and distributes products and content related to the entertainment industry.
There is no overall limit to how many times the same piece of work can be entered into Entertainment as long as the categories chosen are relevant.
Brands refers to talent, artists, creators, influencers, streamers, athletes, teams, organisations, sponsors, platforms, media owners, rights holders or any entity that produces and distributes products and content related to the entertainment industry.
There is no overall limit to how many times the same piece of work can be entered into Entertainment as long as the categories chosen are relevant.
A. Branded Content
Creative content crafted to build awareness for a brand by associating it with culture and values through entertainment.
A01 Fiction & Non-Fiction Films up to 5 minutes.
Branded fiction or non-fiction film, series or documentary/reality film created for cinema, TV, online or video on demand platforms.
* If you are submitting a series, please upload all episodes in a single video file with slates denoting the start of the next episode. Traditional film advertising should be entered into the Film Spikes.
A02 Fiction & Non-Fiction Films: 5-30 minutes.
Branded fiction or non-fiction film, series or documentary/reality film created for cinema, TV, online or video on demand platforms.
* If you are submitting a series, please upload all episodes in a single video file with slates denoting the start of the next episode. Traditional film advertising should be entered into the Film Spikes.
A03 Fiction & Non-Fiction Films Over 30 minutes.
Branded fiction or non-fiction film, series or documentary/reality film created for cinema, TV, online or video on demand platforms.
* If you are submitting a series, please upload all episodes in a single video file with slates denoting the start of the next episode. Traditional film advertising should be entered into the Film Spikes.
A04 Audio Content.
Content created for radio, podcasts or other audio platforms.
A05 Brand Integration.
Integration of brands into existing content such as films, documentaries, series, live streams, TV or radio/audio shows.
A06 Promotional Content for Publishers and Networks.
Original content/programming created to promote a media company, network, broadcaster or publisher. The work will be judged not just on the content, but also on how it communicated or evolved the identity of the publisher.
A01 Fiction & Non-Fiction Films up to 5 minutes.
Branded fiction or non-fiction film, series or documentary/reality film created for cinema, TV, online or video on demand platforms.
* If you are submitting a series, please upload all episodes in a single video file with slates denoting the start of the next episode. Traditional film advertising should be entered into the Film Spikes.
A02 Fiction & Non-Fiction Films: 5-30 minutes.
Branded fiction or non-fiction film, series or documentary/reality film created for cinema, TV, online or video on demand platforms.
* If you are submitting a series, please upload all episodes in a single video file with slates denoting the start of the next episode. Traditional film advertising should be entered into the Film Spikes.
A03 Fiction & Non-Fiction Films Over 30 minutes.
Branded fiction or non-fiction film, series or documentary/reality film created for cinema, TV, online or video on demand platforms.
* If you are submitting a series, please upload all episodes in a single video file with slates denoting the start of the next episode. Traditional film advertising should be entered into the Film Spikes.
A04 Audio Content.
Content created for radio, podcasts or other audio platforms.
A05 Brand Integration.
Integration of brands into existing content such as films, documentaries, series, live streams, TV or radio/audio shows.
A06 Promotional Content for Publishers and Networks.
Original content/programming created to promote a media company, network, broadcaster or publisher. The work will be judged not just on the content, but also on how it communicated or evolved the identity of the publisher.
B. Entertainment-led Brand Experience
Meaningful, engaging experiences and activations created to attract or maintain an audience.
B01 Live Entertainment.
Live entertainment, including concerts, live streams, stunts and festivals held physically or within virtual worlds, crafted to amplify a brand’s message and increase engagement with an audience.
B02 Metaverse, New Realities & Emerging Tech.
Immersive experiences that creatively push the boundaries of technology within entertainment. This could include, but not be limited to, AI, AR, VR, XR, voice technology, blockchain technology, gamification, virtual worlds, the metaverse and all other emerging platforms. Does not include prototypes of early-stage technology.
B01 Live Entertainment.
Live entertainment, including concerts, live streams, stunts and festivals held physically or within virtual worlds, crafted to amplify a brand’s message and increase engagement with an audience.
B02 Metaverse, New Realities & Emerging Tech.
Immersive experiences that creatively push the boundaries of technology within entertainment. This could include, but not be limited to, AI, AR, VR, XR, voice technology, blockchain technology, gamification, virtual worlds, the metaverse and all other emerging platforms. Does not include prototypes of early-stage technology.
C. Community
Work that focuses on the development, maintenance and nurturing of a community or fanbase.
C01 Audience Engagement/Distribution Strategy.
Audience engagement and distribution strategies that creatively and effectively further the content’s reach.
C01 Audience Engagement/Distribution Strategy.
Audience engagement and distribution strategies that creatively and effectively further the content’s reach.
D. Partnerships
Exceptional strategic partnerships between brands and entertainment entities.
D01 Brand Partnerships, Sponsorships & Collaborations. NEW
Strategic brand partnerships and collaborations that leverage branded content and entertainment to meet specific business goals and mutually benefit everyone involved.
D02 Partnerships with Talent.
Strategic partnerships between a brand and a talent. The work will be judged on how effective and mutually beneficial the partnership was.
D01 Brand Partnerships, Sponsorships & Collaborations. NEW
Strategic brand partnerships and collaborations that leverage branded content and entertainment to meet specific business goals and mutually benefit everyone involved.
D02 Partnerships with Talent.
Strategic partnerships between a brand and a talent. The work will be judged on how effective and mutually beneficial the partnership was.
E. Challenges & Breakthroughs
Creative and innovative work that is brought to life through deep cultural insight, regional context and progressive thinking.
E01 Diversity & Inclusion in Entertainment. NEW
Brand-led creative work that tackles and confronts disparities based on sex, sexuality, disability, age, race, ethnicity, origin, religion or other status within the entertainment industry.
E02 Innovation in Branded Content.
Ground-breaking and unparalleled branded content.
E01 Diversity & Inclusion in Entertainment. NEW
Brand-led creative work that tackles and confronts disparities based on sex, sexuality, disability, age, race, ethnicity, origin, religion or other status within the entertainment industry.
E02 Innovation in Branded Content.
Ground-breaking and unparalleled branded content.
F. Branded Sports
Creativity that taps into fan culture and leverages the power of sports and esports in connecting people to brands.
F01 Film Series and Audio.
Branded film, audio and radio content, including documentaries and series, with sports at its core that aims to amplify a sports organisation’s or brand’s message.
* If you are submitting a series please upload all episodes in a single video file with slates denoting the start of the next episode. Traditional film advertising should be entered into the Film Spikes.
F02 Sports Live Experience.
Brand or sponsor integration into live sport or esport events, shows, stunts and installations held physically or within virtual worlds, enabling a brand to provide message amplification and engage with an audience.
F03 Metaverse, New Realities & Emerging Tech. NEW
Immersive experiences that creatively push the boundaries of technology within sport entertainment. This could include, but not be limited to, AI, AR, VR, XR, wearable tech and mobile devices, voice technology, blockchain technology, gamification, virtual worlds, the metaverse and all other emerging platforms. Does not include prototypes of early-stage technology.
F04 Fan Engagement/Distribution Strategy.
Audience engagement and distribution strategies designed to build and engage a sports-related fanbase, enhancing community activity and brand affinity.
F05 Brand Partnerships, Sponsorships & Collaborations.
Strategic brand partnerships and collaborations that leverage sports, branded content and entertainment to meet specific business goals and mutually benefit everyone involved.
F06 Diversity & Inclusion in Sport. NEW
Brand-led creative work that leverages sport to tackle and confront disparities based on sex, sexuality, disability, age, race, ethnicity, origin, religion or other status within a sport or sports-related community.
F01 Film Series and Audio.
Branded film, audio and radio content, including documentaries and series, with sports at its core that aims to amplify a sports organisation’s or brand’s message.
* If you are submitting a series please upload all episodes in a single video file with slates denoting the start of the next episode. Traditional film advertising should be entered into the Film Spikes.
F02 Sports Live Experience.
Brand or sponsor integration into live sport or esport events, shows, stunts and installations held physically or within virtual worlds, enabling a brand to provide message amplification and engage with an audience.
F03 Metaverse, New Realities & Emerging Tech. NEW
Immersive experiences that creatively push the boundaries of technology within sport entertainment. This could include, but not be limited to, AI, AR, VR, XR, wearable tech and mobile devices, voice technology, blockchain technology, gamification, virtual worlds, the metaverse and all other emerging platforms. Does not include prototypes of early-stage technology.
F04 Fan Engagement/Distribution Strategy.
Audience engagement and distribution strategies designed to build and engage a sports-related fanbase, enhancing community activity and brand affinity.
F05 Brand Partnerships, Sponsorships & Collaborations.
Strategic brand partnerships and collaborations that leverage sports, branded content and entertainment to meet specific business goals and mutually benefit everyone involved.
F06 Diversity & Inclusion in Sport. NEW
Brand-led creative work that leverages sport to tackle and confront disparities based on sex, sexuality, disability, age, race, ethnicity, origin, religion or other status within a sport or sports-related community.