Creative Effectiveness

The Creative Effectiveness Spikes celebrate the measurable impact of creativity

Entries will need to demonstrate hard results over the long term; that is how the work drove tangible business effects, was instrumental to cultural change or integral in the achievement of brand purpose.

A number of criteria will be considered during judging and weighted as follows

  • 25% idea
  • 25% strategy
  • 50% impact and results

To be eligible your work must have won or been shortlisted at Spikes in 2016, 2017 or 2018.