Creative Effectiveness

The Creative Effectiveness Spikes celebrate the measurable impact of creativity.

A number of criteria will be considered during judging and weighted as follows: 25% idea; 25% strategy; 50% impact and results.

To be eligible your work must have won or been shortlisted at one of the previous three Spikes festivals.

The same piece of work can be entered up to three times in Creative Effectiveness. However, the same piece of work may only be entered once in ‘A. Creative Effectiveness: Sectors’.